Can Local Fashion Brands Take The Lead In Famous Shopping Malls?

Can export brands cooperate with shopping malls to jointly develop the domestic market?

This has become an issue in the industry.

Wang Junmin, the Standing Committee of the provincial Party committee and vice governor of the provincial Party committee, said: "in the large shopping malls in the country, high-end clothing is all foreign brands. Where is our own clothing brand?

Can we open up the domestic market through the combination of industry and trade?

Our province is a big province of garment export, and its export volume ranks fifth in China.

In the 1-9 month of this year, the clothing export volume of the province was 5 billion 680 million US dollars, an increase of 10.2% over the same period last year.

As a labor-intensive industry, the garment industry has been greatly influenced by domestic and foreign economic and policy factors in recent years, and the growth rate has slowed down.

Under such circumstances, many garment enterprises began to turn to the domestic market.

The development of clothing industry in our province must be rooted in brand.

The leadership of the provincial industrial economic operation headquarters said that enterprises and many tertiary institutions now have connections. The shopping centres introduce real estate clothing brand names. They can organize enterprises to carry out some clothing exhibition activities regularly. The idea should be liberated once again, and they will be easy to get out of the way. This practice can be extended to light industry, chemical industry, machinery and other industries.

The director of the provincial garment industry association held an exchange with the vice president of the provincial commercial group and Zhang Wensheng, chairman of the Ginza group.

There are mainly two ways to sell brand clothing: one is to build its own stores, the other is to enter stores.

Liu Jianguo, executive director of the provincial garment industry association, said that the common practice of our province's brand clothing enterprises is to build their own stores. Most of the stores are foreign and foreign brands, and only a few brands such as Shu long and red collar are made in Shandong.

"Build a store, enterprises can do according to their market positioning, such as bridegroom, Xian Xia and so on through this channel, domestic sales effect is very good, some high positioned brands also hope to embody their strength and grade through the shopping mall."

Liu Jianguo said.

At present, there are still many obstacles for local clothing brands to enter the shopping mall.

According to Liu Jianguo analysis, to set up counters in shopping malls, we must first meet the basic requirements of shopping malls. Besides the entry conditions, shopping malls will also make minimum demands on sales of certain counters within a certain period of time.

In addition, the frequent promotional activities in the shopping mall have reduced the profits of enterprises, coupled with the longer time of repayment, also increased the business pressure of enterprises.

For the "threshold" of real estate clothing brands entering the shopping mall, the provincial leaders said that they could try to compensate the shopping malls through financial support.

He asked commercial enterprises to timely reflect the market information and become the information window for the development of related industries in our province.

Since then, Liu Jianguo and several responsible persons of the provincial garment industry association have conducted exchanges. He said that the next Association will conduct research in the enterprises, understand the ideas and needs of the enterprises and propose solutions, and then discuss with the Ginza group and other shopping malls.

Zhang Wensheng said in an interview with reporters that at present, the two sides have expressed their intention to explore local brands into the market, and the details and timing of the operation need to be further discussed.

When she contacted Qin Guiling, Secretary of the board of directors of Rutai group, a famous textile and garment enterprise in Fujian Province, she welcomed the news. She said that it is a good thing for the government to support enterprises in opening up the domestic market.

Under the influence of the global financial crisis, the state has promulgated the policy of expanding domestic demand. Local clothing entering shopping malls is a good opportunity for enterprises to develop domestic market and establish brand.

Yang Jing: editor in charge