Ten Reasons For The Rise Of China'S Clothing Brand

The development of China's economy has entered a very special period. Difficulties lie ahead and opportunities are in sight.

How to seize the opportunity and create "China's core competitiveness" under the severe economic situation both at home and abroad has once again become a proposition for Chinese insight.

If we want to build China's core competitiveness and create the core competitiveness of Chinese commodities, it is particularly important.

The strategic pformation of China's textile and garment industry is imperative under the "brand" strategy.

The development and growth of China's local clothing brands is a key step to enhance the core competitiveness of Chinese commodities.

There are many reasons for the rise of China's local clothing brands: reasons why 1's rapid economic growth has provided an unprecedented economic environment and development opportunities for the growth and growth of China's clothing brands.

In recent years, China's GDP has been growing rapidly. According to statistics, China's per capita GDP has reached US $2400 in 2007. The per capita GDP of major cities such as Shanghai, Beijing, Guangzhou, Shenzhen and Suzhou has exceeded US $5000, of which Shanghai has exceeded 12000 US dollars.

It is estimated that China's per capita GDP will exceed US $3000 by 2010.

According to the Asia Pacific Wealth Report jointly released by Merrill Lynch and Capgemini, by the end of 2007, China's close to 500 thousand wealthy people reached 5 million 100 thousand dollars. In the next 5 years, the number of millions of US dollar family assets will double again, close to 1 million households.

According to incomplete statistics, the number of Chinese households with more than $200 thousand in assets has increased rapidly, and is expected to exceed 10 million by 2011.

If the number of three members per household is calculated, the number is nearly 30 million, which is equivalent to the sum of the population of a medium-sized country in Europe.

According to international experience, the per capita GDP of a country is more than 2000 dollars, and consumption will enter a period of rapid growth.

In China, the fast growing affluent class and strong GDP growth rate will bring huge consumer market and strong consumption power to China.

Although, at present, the global financial crisis, the liquidity of many famous foreign Brand Company has weakened, and has begun to enter the slump period of brand development. However, this has provided an unprecedented economic environment and development opportunity for the birth and development of new Chinese brands and the growth of old brand names.

Reason 2 consumption tends to be rational. Blindly and passively will no longer be the mainstream of consumption.

Since entering the twenty-first Century, the concept of consumption of Chinese citizens has become more mature and rational.

Chen Dapeng, vice president of the China clothing association, once said that the brand is not simply a brand name. Moving foreign products can go directly into the Chinese market. Our consumers have the ability to judge the market.

According to the survey of information center of Shanghai Univer Paris International Fashion Art Institute, our youth's consumption concept has gradually entered the rational consumption stage after experiencing a stage of impetuous follower consumption.

Especially since entering twenty-first Century, the "herd of consumption view" has gradually dropped out among young people. They focus on personalized consumption patterns, and begin to know what they need and what products are suitable for themselves. Most of them are familiar with the cultural connotations of international famous brands and brands, and are not catching up with the fashionable things in the market like before. The young people tend to sell goods three times more than the quality, performance and price of commodities, thus reducing blindly and passively.

Such a consumption attitude is objectively conducive to the birth of national brands and has a certain mass foundation for its growth.

The reason is that the 3 industry chain is complete and ready to provide quality assurance for creating excellent Chinese clothing brands.

China has a perfect garment processing and production system.

It has formed a huge and perfect industrial chain from the raw materials of clothing, including weaving, weaving, printing and dyeing, finishing to later stage of garment finishing. Its comprehensive matching rate (including machinery and spare parts) ranks first in the world.

In addition, China is still the world's largest processing base for world famous brand, and has accumulated rich experience.

These are the quality assurance that China makes excellent products for its own brand.

The reason why 4 has become increasingly mature in fashion media is that the media organizations that are synchronized with international fashion information have been formed.

China has already appeared the media organization that can synchronize with world information at the first time.

For example, CCTV, which has broadcast famous fashion events such as the elite world model contest, has successfully hosted the "fashion ceremony" and its active lifestyle channel in Shanghai for several years.

In addition, China's fashion magazines have numerous names and sales are increasing year by year, such as weekend pictorial, with a maximum circulation of 1 million 500 thousand copies.

A strong distribution scale and instant information channels show that the first-class media that can release fashionable information abroad have become increasingly mature.

5 business environment is gradually modernized. The scale business district has created an excellent business environment for the production, display and sale of the first class clothing brand.

Our large cities with Shanghai and Beijing as the center have initially completed the pformation to an international commercial city.

According to statistics, the highest level of urbanization in 2006 was Shanghai, 88.7%, followed by Beijing, 84.3%. As of 2007, there were 100 large shopping malls in Beijing with an area of over ten thousand square meters, of which 63 were department stores.

In Shanghai, the "Golden Triangle" shopping mall, led by CITIC Pacific, Hang Lung Plaza and Mei Long Town, is surrounded by commercial areas such as Hong Kong Hui square and Zhengda Plaza.

All these have created an excellent business environment for the production, display and sale of first class brands.

The reason why 6 is thriving and flourishing is not only a good platform for the issue of clothing brands, but also a stimulating role in boosting the economy.

China's Convention and exhibition industry has been developing to the present, and its achievements are obvious to all.

In 2005, there were 4900 professional exhibition companies in China, an increase of 25% over 2004. The exhibition hall can provide an exhibition area of 3 million 220 thousand square meters, an increase of 11% over 2004. 3800 exhibitions were held in China, 6% more than in 2004, 950 projects abroad, 26% more than in 2004.

In the 5 years of ~2005 in 2001, the number of exhibitions in China increased at an annual rate of 16%, and the number of exhibitions abroad increased by an average of 19% annually.

China has become the fastest growing exhibition market in the world.

By the end of 2006, China had 170 exhibition centers and exhibition venues of more than 2000 square meters, with a total area of 5 million 365 thousand and 800 square meters, of which nearly three were indoor pavilions and 1/3 were outdoor pavilions.

The total area of exhibition is the highest in the world.

China's clothing exhibitions, such as Beijing's China International Clothing Fair and Shanghai fashion week, are also in full swing. Some famous international exhibitions, such as Paris's PV Exhibition (the first visual fabric exhibition), have chosen China as a site for their global tour.

All these have created a good platform for the birth and publication of the brand.

For example, 7 education integrates international standards, introduces overseas educational models, and introduces a large number of foreign professional designers as teachers, which has created beneficial soil for the development of brand and the development of brand designers.

The domestic high-end clothing education has begun to integrate with the world, and its fashion information research has been synchronized with the international market.

Such as the full introduction of foreign education mode, the introduction of foreign professional designers as a teacher and the Paris International Fashion Art Institute, Shanghai Univer, which uses the international teaching mode of English as the whole, from the early stage of its establishment, it has established an information center composed of foreign fashion experts, releasing the latest fashion information regularly every year. The fashion information collected by the center is quoted by the mainstream media all the year round, such as the Xinmin Evening News, the largest circulation magazine in Shanghai.

The Institute also has a fashion culture research center and a world luxury brand research center.

The Fashion Institute with such information platform has brought a lot of fresh blood to the domestic fashion industry, and has trained the first batch of Chinese plate making masters. Many students have won awards in the design competition both at home and abroad.

These have created beneficial soil for the development of brand and the development of brand designers.

The reason is that 8 learning model is in the near future to understand the operation mode of international fashion brands, to exercise the coping ability of "dancing with Wolves" and to adapt to the competitiveness of the international market.

The international famous clothing brand has entered China's market since the late 80s of last century. Especially since the late 90s, foreign clothing brands have speeded up the pace of entering the Chinese market.

According to relevant information, there are about more than 60 top world clothing brands and more than 500 world-famous fashion brands in China.

In the economically developed central cities such as Beijing and Shanghai, not only the high-end clothing market is occupied by international brands, but also the famous international clothing brands have begun to penetrate into the middle and high grade, even the mid-range clothing market.

Nowadays, whether the old fashion brands such as Versace, Givenchy, Armani, St. Valentine, or relatively young fashion brands, such as D&G, Mark Jacob, Robert Cavalli and so on, can find stores in large and medium-sized cities in China.

Although this has created a certain competitive pressure on the national brand, it has also made the national brand understand the operation mode of the international brand through actual combat, exercised its response to "dancing with the wolves" and adapted the competitiveness of the international market.

9 reasons for the four seasons are clearly conducive to the development of the garment industry. There are matching clothing categories in different seasons, ensuring the demand for all kinds of clothing.

China's major central cities, such as Shanghai and Beijing, have moderate latitude (31.14 degrees and 39.54 degrees respectively). The climate is pleasant, the four seasons are distinct, the temperature difference is obvious in spring, summer, autumn and winter, and there are corresponding clothing categories in different seasons, which ensures the space for all kinds of garments.

In some tropical countries, there is only one season, that is, summer.

In such a country, almost all summer clothes, such as T-shirts, shorts, skirts and so on, are pure. People don't need jackets, sweaters and coats, which limits the development of all kinds of clothes.

At the same time, we can also see that the latitude of the five fashion capital in today's world is around thirty to fifty degrees, such as 51 degrees in London, 48.52 degrees in Paris, 45.28 degrees in Milan, 40 degrees in New York, 32.5 degrees in Tokyo, etc.

These cities are suitable for the climate, which provides a favorable objective guarantee for the development of the garment industry.

The reason is that 10 national brands are becoming more mature, and designers and brands with international influence have played a positive role in stimulating consumer demand.

The national psychology calls for the national brand, and our neighbouring countries, Japan or South Korea, are pouring their patriotic enthusiasm into the consumption of their brand products. At the same time, they have gradually formed a quality consumption habit.

As a living in a 5000 year old country, we need a large number of our own brands to carry this national support and release this sense of national pride.

If, in the past, our patriotism was merely a boycott of a country's product level, the best way now is to create its own brand.

In fact, in the early 90s of last century, a famous designer in China invited the international wool Bureau in 1990 to release the 52 popular colors and 200 sets of latest styles in 1991. This is not only the recognition of Chinese designers for the first time to win the world's authoritative organization, but also the people of our country feel inspired by the emergence of this designer brand, and when its products were put on the women's goods store, it attracted a large number of orders.

The emergence of a national brand, in addition to meeting people's psychological needs for national brands and gaining strong support from the public, our government usually gives policy support to ethnic brands, including taxation, capital and market access. Its purpose is to boost domestic demand market by consuming local brand products.

Like China's huge domestic demand market, if it is completely met by consuming foreign brand products