Du Ting: Customized Services Lead The Mobile Marketing Of The Internet.
Du Ting, a senior lecturer and doctor in the China Communications forum, put forward the question in the afternoon of April 22nd, "mobile Internet and new media" a href= "http://www.91se91.com/news/index_c.asp", "integrated marketing /a > lecture": what is the Internet changing in our generation and people who love and fear? How should we deal with it? < /p > p
< p > in the history of human society, society has undergone three major changes.
Through the farming age, the industrial age and the development of the information age, the Internet has changed the resource allocation mode of material and energy, making information resources rise to an important strategic position.
In the age of information tide, how to use information and disseminate information has become an important topic in today's society.
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< p > Du Ting said, our position today is to re imagine and combine everything, integrate new equipment, interconnection, user interface and aesthetics.
The ubiquitous high-speed wireless access service in developed countries enables the plug and play environment to be realized.
The competition of information that covers millions of users in a short time makes enterprises face unprecedented challenges. The combination of technology and design has received unprecedented attention from enterprises.
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< p > compared with the past, the breakthrough cycle of the < a href= "http://www.91se91.com/news/index_c.asp" > technology industry < /a > is faster and wider.
The Internet has changed from the functions of tools, < a href= "http://www.91se91.com/news/index_c.asp" > channel < /a > to infrastructure, making e-commerce wider, cheaper and cheaper.
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< p > a more open and interconnected world will contribute to the development of a stronger economy and better service. Social interaction has become the starting point of content publishing.
The concept of O2O is put forward in this context.
Different from the traditional B2C, B2B, C2C and other e-business models, O2O is to bring online consumers to the real stores: online payment lines, goods and services, and then line to enjoy services.
Quality service comes from fully understanding the needs of customers, and customized services become the key factors of e-commerce marketing, such as O2O, B2C, B2B and C2C.
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< p > e-commerce economy is becoming an important engine for China's economic development in the future.
Internet economy is the core of information economy, and also a new economic form for information society.
The Internet economy will become a new growth pole of the world economy.
In China, e-commerce has become the "connector" of the Internet and the real economy, and has also attracted the attention of the world's e-commerce economy.
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