How To Develop Brand And How To Improve Marketing Ability

As non terminal consumption The value of fiber is mainly embodied by its technology, differentiation and functionality. The realization of functional and differentiation of fiber depends on technological innovation. Therefore, innovation has a core position in the value system of chemical fiber brand.

In addition to investing in science and technology, we should pay more attention to the integration of industries. Judging from the development trend of international science and technology, the industrialization speed of technological innovation transformation has been accelerating, showing the trend of multiple breakthroughs and intersections; the acceleration of cross disciplinary convergence and the emergence of new disciplines; technological frontiers of life sciences, materials science, and energy information networks are brewing new breakthroughs. We should grasp the current trend of integration of information technology and industrialization, cross boundary integration, and so on, so as to enhance the development mode and concept.

Therefore, enterprises should actively use information technology to improve the quality and efficiency of production and supply chain management. Two, with the deep integration of cultural and creative industries and manufacturing industry and the development of interdisciplinary and cross industry integration, cross-border cooperation has also become an effective way to develop brand and meet consumption diversity and complexity.

　　 Marketing Management Ability is one of the hard targets for enterprises to develop brands. It is necessary to continuously improve traditional marketing channels, pay attention to brand publicity and promotion, promote multi-level commercial channel construction, and achieve the integration of "production sales service" through channel innovation.

At present, the diversification of sales mode, the emergence of Internet business, let brand marketing change rapidly. The emergence of new application technologies, such as electronic information technology and Internet technology, has contributed to the arrival of the era of online shopping. The Internet business can be divided into three categories: first, the platform electricity supplier mode represented by Tmall, mainly providing marketing platform, collecting "rent"; the second is self operated electricity supplier, mainly Amazon, Jingdong and so on, adopting the mode of "first purchase after sale", and the third one is brand electric business mode, for example, the development of independent brands such as fan and millet.

The Internet business has had an unprecedented impact on traditional business activities, consumption patterns, production organization of enterprises, turnover of inventory, distribution and sharing of big data. China's logistics cost accounts for about GDP of 17%~18%, while Japan accounts for only 5%. Brand enterprises realize the whole process of online production, purchase, sale and distribution through Internet technology, so as to meet the diversity and individualized needs of consumers. The Internet business has become a new marketing channel for many brand enterprises, and it has multiplied. Take "double 11" sales as an example, the retail sales in 2010 are nearly 15 times that of the online market, while the online retail sales in 2013 have exceeded 29%. Among them, Taobao Tmall reached 35 billion yuan, an increase of 83.3% over the previous year, in the top ten shops. clothing Home textile brands occupy 7 seats. In the face of the strong competition of the "electricity supplier", some large traditional retail enterprises began to join hands with the domestic brand enterprises. In the past, the traditional concept of independent brand entry was changing.

Facing the new trend of industrial marketing mode, upstream fiber enterprises need to integrate closely with downstream, and promote multi-level services, such as providing customized services for downstream needs, not only to sell products downstream, but also to guide the development of after products from the perspective of users' needs, so as to truly integrate the "production sales service".