Check Out Those Little Kitty Sales Promotions.

　 Unclear discount

Full 100 back 50, buy one get one... Shopping malls Promotion The means can be described as various patterns, but we will find that these promotional methods will always bring visual stimulation and psychological effect to consumers, but the real discount is sometimes not so "beautiful".

100, 50, from the surface, is playing 50 percent off, but in fact it is 100 yuan to buy 150 yuan of things, 33% off, and so on, full back actually did not imagine that affordable. For full return, the total discount is different. In general, the smaller the base is, the more cost-effective the consumer will be. In addition, the discount price given by shopping malls always embarrass consumers. Careful consumers will find that the price of goods in the shopping mall will end at 8 or 9, and a commodity will often be several yuan short of the full return.

In addition to the full back, the mall's usual promotional means and coupons, but also to the consumer returns set many thresholds. When consumers get the coupons, they will find that a lot of restrictions are imposed on the use of consumers. If consumers want to make full use of the donated coupons, they often need to pay a higher price, or even need to spend many times.

In the end, it should bring benefits to consumers, but it brings a lot of trouble to consumers, wasting a lot of time cost and money costs.

　 Integral points that cannot be replaced

Integral is still one of the most important preferential items of membership card. Some shopping centers will even score "double points" and "3 times integral" promotion points during the sales promotion period, but the score is not as large as consumers can imagine.

Generally speaking, the members of shopping malls always get the corresponding points when buying goods. At the end of the year, they will organize the points to be exchanged for gifts to clear them. But at present, the time limit for organizing the exchange of points in shopping malls is very short, and there is little provision of online exchange integral services. Consumers can only queue up at the scene if they want to exchange points. Sometimes, the mall will deliberately make use of queuing and exchanging points to create a new situation for shopping malls to increase the difficulty of queuing and exchanging points. During the individual promotion period, the store even calculates points separately, with a shorter time limit.

In addition, gifts for shopping malls are more than individual gifts, but the number is limited. Most consumers end up with gifts that they do not want to get. Sometimes, consumers want to get the gift they want, for the sake of higher score, so they have to buy the merchandise again. Integral exchange ceremony becomes a means to stimulate consumption.

For the remaining points of the ceremony, or the points that consumers do not receive for various reasons, the merchants will choose to reset them one time at a time. The score that consumers had accumulated at the end of the day ended up in a fate that could not be changed.

　　 Eternal holidays

The market competition is now in the white hot stage. There is no passenger flow without discount, and businesses have come to the activity every week. In addition to traditional holidays, along with the rise of the "double 11" and "double 12" business, the businesses under the line also began to create festivals, and made use of the "holiday" discount promotion.

According to consumers, Ms. Zhou introduced herself to an air conditioner in a home appliance store, and the salesperson said that the sales of "household appliances Festival" was enjoying sales at the time, and that the products enjoyed preferential treatment. After two weeks, the promotional activities became "refrigeration Festival" and other promotional activities. However, in many activities, the price of the commodity remained unchanged.

The situation reflected by Ms. Zhou is a common method adopted by most businessmen at present. Holidays become a reasonable reason for businesses to promote sales activities. At the same time, in the process of promotion, merchants even deliberately increase the original price of goods. The price after discount is not different from that before discount.

In addition, businesses are also starting to build their own businesses and start group charging. In the view of a retailer's head, the festival is designed to better guide consumers' consumption, and businesses will not invest too much in promotional costs. The personage also pointed out that business building Festival has also fallen into a vicious competition, and consumers have been tired of creating festivals.

　　 Mirror of "thin body"

Goods may be different from physical objects. In this case, consumers will encounter not only when buying online, but also when buying goods online.

A few days ago, some consumers reflected that they had tried a coat at a fashion shop. At that time, they looked very self-cultivation. When they came home, they tried to look in front of their own mirrors, but they looked a little loose and bloated, and the color was not so good. In fact, this is already a common problem faced by many consumers.

Many fashion shop's fitting glasses are "slimming glasses". The mirror has no difference from the ordinary mirror, but the "thin mirror" will make the legs of the consumers slender and the overall profile is relatively slender.

Majority clothing The fitting glasses used in the shops are slender, with a ratio of length to width over 5: 1 and some 7 to 1. Many shops lean their glasses on the wall, or they are supported by brackets. They can move the angle at will. In addition, high wattage lamps are usually installed above the mirrors, which makes people slightly taller and warmer. clothes The color is brighter and the complexion is fair and flawless.

It is understood that this mirror is based on the principle of optical refraction. The consumer looks flat, but in fact it is a concave mirror with thick thin upper and lower ends, and the mirror is specially treated with mercury plating, which makes the mirror light transmittance and bright and clear.