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Eight Conjectures About The Rebirth Of Wholesale Clothing Market In Zoo

2014/4/30 8:48:00 12

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zoo > a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > wholesale market (hereinafter referred to as "dynamic batch") relocation is a foregone conclusion. But after the relocation, how can the land be reborn? Beijing Commercial Daily reporter interviewed the property rights parties, commercial real estate researchers, relevant government departments and other aspects, and boldly guessed the eight possibilities of reactivating the batches.

conjecture: Shopping Center /p >

feasible index: /strong <

the wholesale market of the zoo has always been a traditional business district in Beijing. Although its format is mainly wholesale, there are still a large number of consumers coming to consumption every day.

The industry believes that the convenient traffic and mobile batch of previously gathered popularity, business and financial resources are considered to be a major advantage for the construction of shopping centers.

There are more than 130 department stores in Beijing. In recent years, the number of shopping centers is also increasing rapidly.

However, the data show that the shopping centers are mostly Dongcheng and Chaoyang, and the number of shopping centers in the west of the city is relatively sparse.

not only that, but according to the Beijing Commercial Daily reporter, the GDP created by the dynamic business circle is not directly proportional to the management cost of the government in this area.

Low taxes and high administrative costs have brought enormous economic pressure to the government. On the contrary, the GDP return rate of shopping centres is much higher than that of wholesale markets.

In view of this, the industry believes that the establishment of shopping centers in the wholesale market of the zoo can, on the one hand, make use of the business atmosphere created by the previous batch, and on the other hand, it can also contribute to the GDP of Beijing.

In the survey, the Beijing Commercial Daily reporter found that although the mobile batch is located in the core city area, the surrounding area is mainly dominated by old residential areas, and the construction of shopping centers and supporting businesses can also meet the needs of the surrounding residents.

can not be ignored is that the new shopping center will bring pressure to traffic.

According to the reporters, at present, the a href= "http://www.91se91.com/" > zoo "/a" and Xizhimen area, because of the traffic hub in the central city, and the complexity of the route of Xizhimen bridge, make it difficult to change the image of traffic jam.

Zhang Jiapeng, executive director of RET Rui Yi, believes that the construction of shopping malls will still bring pressure to traffic in Xizhimen.

In addition, Hong Tao, director of the Commercial Economic Research Institute of Beijing Technology and Business University, said that the problem of the homogenization of the shopping center is serious at present. If you do not plan the shopping center's format in advance and open the business blindly, it will be difficult to make a living in a short time.

guess two: the office building /p >

feasible index: /strong <

the exhaustion of office space in the core city has become a major problem in the development of commercial real estate in Beijing and other tier cities.

according to the "global office rental expenditure report" released by Dead Leung Ban, a real estate service operator, this year, the office space in the Asia Pacific region is limited. For the first tier cities in Beijing and Shanghai, the development of new office buildings in the central city area is almost regarded as an Arabian tale.

However, with the introduction of a series of plans, such as the relocation of movable batches, 3-5 years later, a piece of land that could be redesigned was left near the west gate and the northwest Second Ring Road.

Less than P > North has Zhongguancun and South Financial Street, plus dynamic distance from Xizhimen bus hub and Beijing train north station. Convenient traffic is also considered to have the precondition for developing high-end office buildings.

Wang Yongping, vice president of the China commercial real estate association, believes that the move is located at the junction of Xicheng District and Haidian District. In recent years, the two districts are constantly expanding business offices in Financial Street and Zhongguancun. After the relocation, the conversion to commercial office buildings will be the direction of the two district government.

despite the fact that the office has the favorable geographical location, Zhang Jiapeng has always been engaged in the wholesale business of small commodities. It is not the traditional high-end business district. The pformation to office buildings is too large and wasted the business atmosphere created by the current dynamic market.

in addition, relevant information shows that in recent years, due to the slowdown in the mainland's economic growth and the prevalence of thrift, the improvement of the efficiency of the use of space by the enterprises has reduced the rental demand of the first tier cities in China.

Against this background, the development of office buildings on the current site is expensive. On the other hand, it is considered too risky and difficult to predict.

conjecture three: upscale housing

feasible index:

the demand for housing in the market is still in short supply.

In the central urban area housing development is basically saturated, the move out of nowhere, whether the relocation of residential developers will focus on this?

with the location of moving batches, there is also a property that is rebuilt because of market demolition outside the east ring road.

According to an old inhabitant living nearby, today's Wan Guo Cheng is a morning market because of the need for the overall development of Dongzhimen business district, and then converted to high-end residential.

The average price of second-hand housing in Wan Guo Cheng MoMA is 60 thousand -7 yuan / square meter, which is a more sought after resource in the neighborhood.

the industry believes that from the current demand for housing in the Beijing market, the development of housing may cost more, but because of its proximity to the city centre and convenient pportation, there are public facilities adjacent to the zoo and other high-end residential buildings such as Wan Guo Cheng and Palm Springs.

high development cost is considered to be the biggest bottleneck of rebuilt housing.

Beijing Business Daily reporter found in the survey, unlike other tenants and market leasing relationship, the number of movable shops is mostly two landlords sublet, the division of property rights is quite complex. There are even three landlords and four landlords between many merchants and the market, which also brings huge compensation pressure for the government relocation.

Wang Yongping believes that in order to consider compensation, the government may share the cost with developers, compared to shopping centers, high-end residential or not conducive to cost recovery.

the depressed market in the high-end housing market is also considered to be a negative factor in correcting the housing.

According to Weiye, I love our home market research institute statistics. In the first quarter of this year, the total volume of new commercial housing pactions in Beijing was over 524, which was 247 sets less than 771 sets in the fourth quarter of 2013, which fell by more than 30%, a decrease of 136 sets over 660 sets in the first quarter of 2013 and a decrease of more than 20%.

conjecture four: urban cultural symbol /p >

feasible index:

with the current wholesale market of zoo as the origin, the Western planetarium, the capital gymnasium and the purple bamboo park in the West are the Beijing exhibition hall to the Northeast; the North library is the National Library, followed by the colleges and universities near Zhongguancun.

Guo Zengli, director of the China shopping center industry information center, seems that although the west of Xizhimen is a business oriented planning, from the long-term perspective of urban development, the exhibition hall and purple bamboo garden, which are gathered around the zoo, are very characteristic of Beijing culture. At the same time, there are places of science education such as astronomical museum and Palaeontological Museum.

at present, Beijing has cultural landmarks. 798 of them are famous for their artistic temperament, Qianmen Street with folk customs, nine snack streets based on old names, and Nanluogu Lane of the youth gathering place. However, in the planning of the Municipal Commerce Commission, the special blocks are mainly for sightseeing tours of the floating population, with dense commercial atmosphere and dense crowd.

Guo Zengli believes that the relocation of the wholesale market of the zoo is not only a low level of business, but also a pressure on traffic.

The Xizhimen flyover near the zoo has been dubbed "the biggest labyrinth in the world". With the large and small wholesale markets nearby and the scattered supporting businesses, the zoo business circle has become a famous populated place in Beijing. During the holidays, buses passing through the zoo often avoid parking chaos without stopping.

in Guo Zengli's view, the urban cultural symbol zone, which is mainly based on popular science education, can make full use of the original resources and ease the traffic pressure in the area.

However, the location of the wholesale market in the zoo is located between West Second Ring Road and West Third Ring Road. If the planning considers social benefits first, it will face a long profit period.

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conjecture five: high-end business center /p >

feasible index:

compared with the WAN Guo Cheng area before reconstruction, the commercial atmosphere gathered by the moving batches is much higher than that in the Dongzhi gate area.

Although the construction of shopping centers will bring some pressure to traffic, there are still some experts who believe that the Cade MALL in conjunction with the Xizhimen region will move together with Xizhimen to form a scale effect and plan to become a high-end business center, which will make full use of the geographical advantages of the region.

compared with other settings of other stations in Beijing, there are no supporting hotels, restaurants and shopping centers around the Beijing North Railway Station.

Zhao Ping, deputy director of the Consumer Economics Research Institute of the Ministry of Commerce, believes that only the pformation of high-end business centers can maximize the value of pportation and geographical location and create GDP with the same value as landmarks.

Zhao Ping believes that a large reason for the relocation of mobile batches is that they occupy a large number of quality lots, but the value created does not match.

The development of the two urban districts of Xicheng and Haidian are both business oriented and business based. Therefore, combined with the business climate here, upgrading the existing industry is planned to cover the business circle of high-end hotels, office buildings and shopping centers.

data show that the development trend of domestic tourism industry is good in recent years under the influence of national tourism policy.

In the first quarter of this year, a number of Housing enterprises announced that they had entered into the construction of tourism real estate projects, and the market demand was strong.

Despite the serious impact of the market, the high-end catering business has been postponed, but some of the chain restaurants catering to mass consumption groups are opening up rapidly.

With a large number of local and overseas customers coming from zoos and Planetarium, family shopping centers suitable for family shopping can not only effectively utilize existing resources, but also effectively interact with Kade MALL.

conjecture six: community business

feasible index:

the wholesale market of the zoo was formed in the mid 80s of last century. It originated from a number of roadside clothing stalls, and gradually formed a large number of large wholesale clothing markets such as Dong Ding, Julong, Tian Hao, Kai Kai Li and century Tian le.

However, the formation of the dynamic business circle did not bring convenience to the community population in the local area, but increased the traffic and environmental pressure around them.

Especially after 2000, the rapid development of the residential market has highlighted the lack of community business matching.

the Beijing Commercial Daily reporter found that with the prosperity of the dynamic business circle, the development of the community business is still dominated by the husband and wife shops on the street.

The business circle centered on mobile batches, besides the BHG supermarket and Hua Tang supermarket on the ground floor of MALL, Xizhimen, are mostly small vendors offering food and groceries, and fewer chain stores.

According to the notice issued by the Municipal Commercial Commission on the declaration of the 2014 commercial circulation development project, supporting the development of community business convenience service chain stores and community business complexes is placed on the top priority in developing community businesses.

industry analysis shows that the surrounding communities of the zoo are mostly old communities. The existing husband and wife shops basically meet the regional needs, and the most desirable ones are boutique supermarkets.

However, in the wholesale market of the zoo, the possibility of new developments and high-end residences is minimal.

Guo Zengli believes that from a larger regional perspective, the mobile batch does not require large businesses, but also needs community commerce. "Social public facilities and welfare facilities will benefit the surrounding residents". But Guo Zengli also admitted that this kind of income is relatively long, which is very difficult for policy makers.

guess seven: in situ upgrade

feasible index:

despite the fact that the overall plan for relocation has not been determined yet, the voice of upgrading and upgrading based on the original clothing format has been heard.

Xicheng District Desheng science and technology park has said that the future development path of the mobile batch is based on creating the brand of zoos clothing and upgrading the urban image of the Exhibition Road area as the main line, realizing the fundamental pformation from the commodity grade, business format, shopping environment and paction mode, and promoting the industrial upgrading of the surrounding areas of the animal park, such as the establishment of clothing design studio in the zoo area, the introduction of fashion design celebrities, the modeling industry studio, etc., to build a large high-end clothing market, upgrade the grade, and make the zoo area a Beijing fashion design gathering place.

Lai Yang, Deputy Secretary General of the Beijing business economics society, told the Beijing Commercial Daily reporter that the volume of moving batches was huge and could not be completely relocated. The simple and low-end wholesale and logistics were moved away, and the rest was upgraded to high-end business services.

"Mobile batch has a long history, many merchants began to do wholesale and retail sales, and later developed into a brand dealer, but the format of the move has not been upgraded, and these merchants are slowly moving to shopping malls and shopping centers."

According to Lai Yang, there is a great foundation if a target= _blank href= "http://www.91se91.com/" > brand clothing < /a >.

in March of this year, the century sky Le tower in the wholesale market of zoo was bought by Guangyao East.

In the 21st century, the total building area of Tian Le mansion is 84 thousand square meters, A and B two. It is one of the most popular shopping malls in the wholesale clothing market of the zoo. The wholesale volume of the century day music accounts for about 60% of the whole batch.

Guo Zengli believes that in situ upgrading still takes clothing as the main line, carrying out brand incubation and office, and not violating the development plan of the area. Landing is relatively simple.

"But compared with Dalian, Hangzhou, Shenzhen and other cities, the clothing industry in Beijing is not a dominant industry."

In Guo Zengli's view, dynamic batches have unique geographical location and mature business matching, and many industries can be chosen. But we should consider the long-term benefits and short-term economic benefits of urban development.

conjecture eight: headquarters economy

feasible index:

after the relocation of the wholesale market of the zoo, the traditional administrative departments in the south of Chai Gong Zhuang and the Three Li River were gathered in the south, and the Zhongguancun high tech educational area in the north, plus the traffic artery, which runs through Metro Line 2, line 4 and line 13. There are also communication between Beijing North Railway Station and the outside world. Its superior geographical location and business matching become a good condition for the headquarter of the enterprise to assemble.

at present, Beijing has initially formed the "three big five small" headquarters economic agglomeration areas, among which the "three big" refers to the Beijing business center, Zhongguancun science and Technology Park and Beijing Financial Street. "Five small" refers to the high-end business service development belt of the East Second Ring Road, the Zhongguancun science and Technology Park, the Electric City Science Park, the Zhongguancun Science Park Fengtai garden, the Beijing Tianzhu Airport Economic Development Zone and the national business district.

the Beijing Commercial Daily reporter learned from the Municipal Commercial Commission that last year there were 1533 kinds of headquarters enterprises in the city, an increase of 228 over the previous year.

The added value of headquarters enterprises and subordinate branches in Beijing increased by 865 billion 540 million yuan, accounting for 48.4% of the gross domestic product of the whole city, an increase of 1 percentage points over the previous year.

Beijing headquarters enterprises accounted for 0.4% of the city's total number of units, about 25% of the employment, and 40% of energy consumption, creating an increase in the value of nearly half of the city, achieved nearly 60% of the city's revenue and tax revenue, has become an important force to promote the development of the capital economy.