Ali Shares Youku Potatoes To Build Enterprise Brand Culture

< p > Alibaba's cultural industry and digital entertainment industry.

In April 28th, Alibaba group announced the joint Yunfeng fund, which invested $1 billion 220 million into Youku potatoes, holding a shareholding ratio of 18.5%, becoming the single largest shareholder except management.

Among them, Alibaba accounted for 16.5% and Yunfeng fund accounted for 2%.

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< p > "we are very pleased to work with Gu Yongqiang and his team to support their innovation in this key emerging field and accelerate the development of Alibaba's cultural industry and digital entertainment industry."

Ma Yun, chairman of the board of Alibaba group, said: "this is an important strategic move, which will further expand the Alibaba ecosystem, and bring new products and" a href= "http://www.91se91.com/news/index_c.asp" Service > /a "to Alibaba customers.

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< p > < strong > entertainment area > /strong > /p >

< p > has successfully created the world's largest e-commerce platform Alibaba. Recently, it has repeatedly expressed concern about < a href= "http://www.91se91.com/news/index_c.asp" > culture industry < /a > and digital entertainment industry on many occasions.

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< p > Ma had previously said that the problem with China now is that its pockets are full and its head is empty.

If the cultural industry can not develop, China is an upstart country and can not last.

Hollywood's greatest contribution to the United States is to convey American values.

Objectively, the United States has formed a unique value system, so China also needs to dig out these values.

Alibaba will increase investment in cultural industries.

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< p > for Alibaba, Youku is the leader of China's online video industry. It will become an important part of Ali's cultural industry and digital entertainment industry.

Youku potatoes will help Alibaba play a powerful role in digital entertainment.

Youku potatoes will have a good synergy with the digital entertainment business of cultural China and Alibaba.

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< p > third party data show that video entertainment is the most popular application of Internet and mobile Internet at present. The number of users in the month is 440 million. Since 2012, it has surpassed search and become the Internet application with the highest user coverage. The market used 7 billion 440 million hours in the month, more than two times the number second of the application SNS.

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< p > no matter from the point of view of revenue, traffic or brand, Youku potatoes are currently the forefront of online video companies. Apart from having some advantages in the user side, they are innovating both in homemade drama, multi screen interaction, or user personalized video center.

Compared with the advertising budget of TV screens, brand advertisers are currently spending only 10% of their budget on Internet advertising, and Youku has great potential for growth in the future.

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Since the beginning of this year, Alibaba has expanded its activities in the cultural industry and digital entertainment industry, and has held strategic cooperation with China's number one group, and has invested in China's largest online video company in P.

The layout of Alibaba's cultural industry and digital entertainment industry is gradually clear: < /p >

< p > Entertainment treasure realizes the new film and TV drama investment mode, upstream culture China and other production contents, Youku potatoes as a broadcasting platform, and cooperate with China, with its broadcasting license, content resources and channels, plus the Ali TV system and hardware terminals that are ready to launch, which means Ali has the ability to integrate from investment, production, distribution to channel, terminal and user end to end in the cultural industry, so as to provide users with a completely new experience of cultural and digital entertainment content.

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< p > < strong > occupy the living room < /strong > < /p >.

Youku potatoes will also play an important role in the family Internet field with the layout of < a href= "http://www.91se91.com/news/index_c.asp" > Ali > /a > < p >.

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Prior to "P", the Alibaba launched a TV operating system to establish an intelligent TV ecological alliance with the Internet TV broadcasting and control platform, box manufacturers, TV manufacturers, and chipmakers.

Since the beginning of last year, Alibaba TV Division has jointly launched a number of boxes and smart TV products, including China and SKYWORTH.

In addition, Ali's first intelligent hardware product of its own brand, Tmall magic box, has been officially commercialized in the near future, and the first day of shipment is 50 thousand shipments.

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< p > Alibaba said Alibaba advertisers are good at digesting the long tail traffic.

Through Ali cloud computing big data mining, Youku potatoes can make traffic more valuable.

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< p > according to public data, Youku potatoes are the highest in the online video industry, regardless of the PC side or the mobile terminal. The average daily playback of the mobile terminal has exceeded 300 million times.

In the top ten mobile applications, Youku App is the only video player application.

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< p > the alliance of Ali Youku means that in the application of the top ten mobile terminals, the Ali camp has added another seat besides Alipay wallet, Taobao, UC browser and micro-blog.

With the popularity of 4G network and reduced traffic charges, Youku potatoes are expected to get better results in mobile terminals.

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