Take Stock Of 28 Rules For Wechat Marketing

< p > 1, service marketing can be carried out with the help of mobile terminals. Mobile phones, tablet computers, smart watches and so on can be connected with mobile devices. Owners can interact with stores through these platforms to achieve seamless docking of CTOB; < /p >

< p > 2, with the help of WeChat platform, the location of the physical store can be directly sent to the consulting customers; < /p >

< p > 3, WeChat platform can achieve online booking, offline payment exchange; < /p >

< p > 4, for multi store mode, you can apply for a service number external, data statistics to a port.

Each store then applies for a subscription number to carry out its own WeChat marketing; < /p >

< p > 5, each enterprise can apply for several subscription numbers, apply with different departments, and have different platforms outside; < /p >

< p > 6, WeChat gifts, WeChat points, WeChat discount, WeChat experience and other activities, can enhance customer concerns and use WeChat; < /p >

< p > 7, enhance WeChat's concern can also be used: exclusive reports, exclusive information, super concessions, hot spots, interpersonal communication, good reading and so on; < /p >

< p > 8, after the establishment of a public account, every employee of the enterprise should establish his own personal account and form a network structure to disseminate externally; < /p >

< p > 9, there are 50 people, 100 people and 150 people in WeChat group. The role of group managers is very important. < /p >

< p > 10, WeChat marketing is not in conflict with traditional marketing. It only adds a new platform for interaction with customers and opportunities to expand company visibility; < /p >

< p > 11, WeChat can also realize group sending function < /p >.

< p > 12, WeChat can locate and send messages remotely; < /p >

< p > 13, micro signals avoid being sealed: do not over use shake; do not always brush your friends circle; do not over advertise; do not be reported by your friends; < /p >

< p > 14, the subscription number of WeChat can also realize custom menu; < /p >

< p > 15. If you send the picture and text information, you find that it is wrong, you can delete it in the sent, and then re send it after the modification.

< /p >

< p > 16, content management of WeChat content: content attractive, author not write, link concern, a sentence summary, design cover picture, content 1000 words is good, paragraph 100 word is good; < /p >

< p > 17, WeChat recommends sending prime time: 7:00-9:0012:00-14:0018:00-20:0022:00-24:00 < /p >

< p > 18, WeChat can send pictures, videos, sounds, words, and create single pictures and texts and multiple pictures; < /p >

< p > 19, with the help of pea pods, QQ synchronous assistants, PP assistants and other software to increase WeChat friends in batches; < /p >

< p > 20, on the computer, you can use two-dimensional code workshop, gold data, WeChat webpage computer terminal; < /p >

< p > 21, the WeChat operation department should divide the four systems of art, copywriting, promotion and customer service to carry out the operation and management of WeChat; < /p >

< p > 22, public account function: use good title to enhance efficiency; use graphic, voice, video combination mode; each link should be simple and the steps should not be too complicated; the prize should be attractive and cross boundary cooperation; < /p >

< p > 23, WeChat public number promotion. First, online promotion: Trumpet plus friends, micro-blog, blog, community, soft Wen promotion and mutual recommendation; two, offline promotion: business card, enterprise album, employee handbook, customer rest area, cashier's desk, SA reception desk, outdoor advertising, attendance, lottery and so on.

< /p >

< p > 24, WeChat account operation evaluation index: monthly growth concern 20%, user geographical distribution text, customer graph and text group number, graphics and text sharing; < /p >

< p > 25, WeChat public account management form: daily data statistics; daily public platform data ring trend, weekly consultation paction statistics, weekly public platform data statistics, monthly send information plan, monthly summary data table.

< /p >

< p > 26, WeChat public number advantage strategy: guidance strategy, consultant strategy, situational strategy < /p >

< p > 27, WeChat public number promotion strategy: Online wide network promotion, unfamiliar APP promotion, met APP promotion, Yi Xin APP promotion, WeChat trumpet Import Directory, WeChat trumpet virtual location promotion, QQ batch joining friends, WeChat group promotion, WeChat promotion, Tencent micro-blog promotion, public account promotion, public account matrix promotion, public account matrix promotion, public account interactive game promotion, 2-dimensional code outdoor promotion, two-dimensional code coupons promotion, ground personnel promotion, promotion of large screen promotion; < /p >

< p > 28, WeChat's marketing experience: holiday activities, case creation, media combination, and online and offline collaboration.

< /p >