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    Alibaba Group Submits IPO Prospectus To The Securities And Exchange Commission Of The United States

    2014/5/7 19:35:00 22

    AlibabaSecurities And Exchange CommissionIPOProspectus

    The financing amount in the IPO prospectus of the Alibaba group P is only nominal. Once the price is set, it will definitely increase. Analysts predict that Alibaba group's financing will be between $15 billion and $20 billion. < /p >
    < p > < strong > data points: < /strong > < /p >.
    < p > < strong > 1 and 2013, China's retail platform trade was 246 billion US dollars < /strong > /p >
    < p > prospectus shows that Alibaba has the largest e-commerce trading platform in the world, covering two major areas: retail and wholesale trade. Taobao, Tmall and Juhuasuan constitute the "China retail platform". Alibaba international station and 1688.com are international and domestic wholesale trading platforms, and fast selling is the international retail platform of Ali. < /p >
    < p > by the end of 2013, the number of active buyers of Taobao and Tmall exceeded 231 million, and the number of active sellers was about 8 million. < /p >
    < p > 2013, the total spanaction volume of China's retail platform (GMV) reached 15420 billion yuan, or about 248 billion US dollars. This scale is far ahead of eBay and Amazon, becoming the number one in the world. < /p >
    < p > 2013, about 11 billion 300 million spanactions were made under the Alibaba's "China retail platform", with an average of 49 purchases per buyer, with a turnover of about 136 yuan each. < /p >
    < p > this platform occupies most of the market share of China's online retail. In 2013, Taobao and Tmall produced 5 billion packages, accounting for 54% of the total package in China. < /p >
    < p > < strong > 2, revenue maintained 50%-60% growth < /strong > /p >
    < p > the platform ecosystem mode of Alibaba determines that its income and profit are closely related to the growth of platform trading volume. Over the past few years, Ali group's revenue and earnings have reached almost the same growth curve as its platform turnover (GMV). < /p >
    < p > 2012, Ali's platform trading volume and revenue increased by 80%. At present, the growth rate is still growing rapidly in the 50%-60% range. < /p >
    < p > in addition, the quarterly financial fluctuation curve is also very obvious. Because the seasonal factors of consumption are significant. Usually, the fourth quarter is the highest peak of the year. Taobao and Tmall held large sales promotions in the fourth quarter, and sellers also arranged a large number of marketing budgets in the fourth quarter. From the growth curve of Ali group, the peak of last year is roughly the norm of next year. < /p >
    In the next few years, China's online retail market still has much room for growth. < p > At present, online retail accounts for only 7.9% of China's total retail market. AI predicts that by 2016, the penetration rate of China's online retail market will reach 11.5%, with a scale of 3 trillion and 790 billion yuan. This means that from 2013 to 2016, the compound annual growth rate is 27.2%. The Alibaba's Taobao and Tmall platforms occupy an absolute leading position in China's online shopping market, which is expected to grow faster than the industry average. < /p >
    < p > < strong > 3, 2013 mobile spanaction volume 232 billion yuan < /strong > < /p >
    < p > prospectus shows that in December 2013, a total of 136 million active users visited Taobao, Tmall and Juhuasuan through mobile terminals. In 2013, Ali's mobile terminal trading volume reached 232 billion yuan, accounting for 15% of the total spanaction volume of the platform. < /p >
    < p > according to the data of AI consulting, in 2013, the spanaction volume of mobile spanactions in Ali accounted for 76.2% of the total e-commerce turnover of China Mobile. < /p >
    < p > Taobao mobile is the largest mobile e-commerce platform. In February 2014, the mobile phone Taobao, Alipay wallet and UCWeb mobile browser occupied three of the top five active users in the Chinese market. The Alibaba is 66% of UCWeb's holding company. < /p >
    < p > strong > 4, Taobao and Tmall active buyers 231 million < /strong > /p >
    < p > 2013, the number of active buyers on Taobao and Tmall platforms was 231 million, with an average of 49 buyers per active buyer. In 2012, the number of active buyers was about 160 million, with an average purchase of 36 orders. The average purchase in 2011 was 33 orders. < /p >
    < p > < strong > 5, < a href= "http://www.91se91.com/news/index_cj.asp" > Alibaba < /a > net profit reached 45% < /strong > /p >
    < p > according to the prospectus, in the 2-4 quarter of 2013, the revenue of Ali group was 40 billion 473 million yuan, the operating profit was 20 billion 738 million yuan, the operating profit margin was about 51.2%, the net profit was 17 billion 742 million yuan, and the net profit rate reached 43.8%. < /p >
    < p > Alibaba group's revenue mainly comes from the Internet marketing service provided to the seller and the commission from the spanaction volume. Taobao earned revenue by selling display ads and search keywords. Tmall mall, Juhuasuan and fast selling general Commission drew Commission and collected technical service fees from the spanaction volume of the business. 1688 and Alibaba international station gained revenue by charging members Fei He to provide Internet marketing services. < /p >
    < p > Alibaba itself does not directly sell < a href= "http://www.91se91.com/news/index_cj.asp" > commodity < /a >, nor does it have stock. Under the pure platform mode, the gross margin level has been very high. Since 2009, the gross profit margin of Ali group has been fluctuating at 70%, the lowest 66%, the highest 78%. < /p >
    < p >, moreover, with the enlargement of platform spanaction volume, the scale of Alibaba's revenue has also risen rapidly, and the corresponding cost and expense ratio has decreased rapidly, and the operating profit margin and net profit margin have increased rapidly. From the 2010 fiscal year (April 1, 2009 -2010 March 31st) to now, the profit margin of Ali group has increased from -13.1% to 51.2%, and net profit margin has increased from -7.5% to 43.8%. < /p >
    < p > note: in 2012 Q3, Alibaba Group paid YAHOO $550 million in compensation for "technology and intellectual property rights agreement", resulting in a loss. The adjusted net profit margin is 25.8%. < /p >
    < p > < strong > 6, according to prospectus disclosure, in 2013, Ali financial services loans more than 342 thousand objects. By the end of 2013, the balance of Ali's small loan was about 12 billion 600 million yuan. < /strong > < /p >.
    < p > strong > 7. As of December 31, 2013, Alibaba group has about 7 billion 876 million US dollars in cash and short-term investments. < /strong > < /p >.
    < p > < a href= "http://www.91se91.com/news/index_cj.asp" > shareholding structure < /a >: < /p >
    < p > prospectus also disclosed the shareholding status of Alibaba group: < /p >
    < p > Japan's Softbank group shares 797742980 shares, accounting for 34.4%; < /p >
    < p > YAHOO holds 523565416 shares, accounting for 22.6%; < /p >
    < p > Alibaba Chairman Ma Yun holds 206100673 shares, accounting for 8.9%; < /p >
    < p > Alibaba co founder Cai Chongxin holds 83499896 shares, accounting for 3.6%. < /p >
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