Interview With SIUF, Secretary General Of China (Shenzhen) International Brand Underwear Exhibition Organizing Committee, Zhang Fengwei

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< p > May 9th, the "a href=" http://sjfzxm.com/news/index_s.asp "SIUF2014 < /a > China (Shenzhen) international brand underwear Exhibition", which is attracting much attention, will soon bloom in Shenzhen International Convention and Exhibition Center.

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< p > compared with the past, what are the new highlights and highlights of this event? What visual feast will the audience and consumers see? Government departments have put forward the strategic goal of building the "dominant fashion industry" in Shenzhen. Then, how important is the underwear industry? What kind of role does the underwear industry play in SIUF? What kind of role will it play for the rapid development of China's underwear fashion industry and the international trend? How will SIUF underwear brand lead the domestic and international underwear brand to take off, and how to interpret the concept of "small underwear, big fashion and big culture"? What kind of information does SIUF want to convey to consumers, especially female friends?

With these questions, the reporter interviewed SIUF China (Shenzhen) international brand "a href=" http://sjfzxm.com/news/index_s.asp "underwear" /a "exhibition organizing committee secretary general Zhang Fengwei.

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< p > < strong > SIUF is willing to be a healthy lingerie culture disseminator < /strong > /p >

< p > "underwear is not as simple as some people think of" only two pieces of cloth, "which contains its own unique cultural characteristics.

When it comes to underwear industry and the intention of holding SIUF underwear exhibition, Zhang Fengwei said with emotion.

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< p > historical records show that Chinese underwear history and culture have a long history.

From the Han Dynasty's "belly belly" and "heart clothes" without the back of the back, to the "belly pocket" of the Qing Dynasty, and to the two and 30s twentieth Century "vest", it has developed to the "bra" with decorative elements.

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< p > however, underwear has always been regarded as a fig leaf in Chinese traditional concept.

In recent years, with the improvement of people's quality of material and cultural life, aesthetic consciousness has also entered the European and American culture, and people have gradually gained a new understanding of underwear.

Zhang Fengwei said that the modern underwear industry has diversified development. With the emergence of bra and underwear with different shapes and colors, a unique underwear culture has also been formed.

Underwear is no longer just a necessity for people's lives. More consumers also deduce the underwear culture that can highlight their individuality combined with their own temperament characteristics.

For example, OL (Office Lady) is pursuing intellectual savour, and the vanguard women pursue wild and wild style.

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< p > Zhang Fengwei said that SIUF entered the ninth session this year. The Organizing Committee hoped to make more links between underwear exhibition and underwear culture, and put forward the slogan of "heart clothes China, underwear flourishing age" and culture to make underwear more wonderful.

Zhang Fengwei also revealed, "I have several friends with similar interests applying to the civil affairs department to set up a" heart clothes public welfare fund ".

The goal of this fund is to convey positive and healthy underwear culture to the end-users of the underwear industry, especially female friends, so that people can correctly understand and play the role of underwear's health care, fashion and so on.

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< p > < strong > industry stars shine brightly together SIUF < /strong > /p >

< p > Zhang Fengwei said that < a href= "http://sjfzxm.com/news/index_s.asp" > SIUF Shenzhen lingerie exhibition < /a > has been successfully held for eight sessions. This year, there have been great changes in scale and number of exhibitors.

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< p > it is reported that there will be more than 500 exhibitors from underwear, accessories and machinery industry this year. The exhibition area will increase significantly compared with last year, and the total area will increase by 20% to 58000.

"Compared with nearly 5000 square meters of the first exhibition, this year's exhibition area has increased by ten times. This indicates that the brand of SIUF is being widely recognized and strongly supported by the industry." < /p >

In addition to a number of brand underwear special shows, there are many large events such as the "two great events" -- the annual awards ceremony of the 2013-2014SIUF underwear industry in China and the annual awards ceremony of the Chinese underwear industry channel; the "three events" -- the finals of the SIUF China underwear super model draft contest, the second second glamour Oriental China underwear creative design competition finals, the second snow fairs home dress culture creative design competition finals, four special shows, the world's top underwear opening show, the Chinese underwear leader brand "Anli Fang", and the underwear fashion trend "five forum" -- the China Underwear Industry Development Summit forum, the Chinese underwear design and fashion trend forum, the Chinese underwear e-commerce forum, the Chinese underwear channel forum, and so on. The "three major events" are the "2014 events". < p > talk about the highlights of this exhibition, Zhang Fengwei said during the exhibition.

"I believe we can offer a feast for the vast number of consumers and spectators."

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< p > "in the grand stage of this SIUF event, it can be seen as stars. Many famous brand enterprises will set up booths and hold press conferences."

Zhang Fengwei said in particular that famous brands at home and abroad, such as Ann Li Fang, admired, Virginia, urban beauty, Asahi kasin, YKK, will participate in this exhibition. The world's largest underwear mold maker Jeanne, the chairman of Shenzhen underwear industry association, Fang Li Fang, China's largest fast fashion underwear brand city beauty and industry cluster, as well as Hongkong underwear Association, Yanbu, Zhongshan, Shantou, Fujian Changle lace branch will participate in the exhibition.

"This is also the biggest difference from previous years. These brands and clusters of enterprises will be able to give more surprises to the exhibition and the audience if they present themselves in this SIUF." < /p >

< p > < strong > build high and upper platform SIUF for industrial upgrading service < /strong > /p >

< p > Zhang Fengwei emphasized that SIUF is actually building a service platform to provide services for the better development of the underwear industry in China.

For example, he said, at the current SIUF exhibition, the organizing committee will organize a campaign called "China underwear channel night" for the dealers, inviting excellent domestic terminals, distributors and agents to interact directly with the brand enterprises, understand the latest information of the industry through the platform of SIUF, and provide services for the future development and marketing of the enterprise brand. The five major forums that will be held during this exhibition will also focus on the theme of "great development, great change and great integration".

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< p > in addition, the organizing committee has done a lot of work in publicity. For the first time, it launched the subway advertising and launched the "SIUF special train". It strives to promote the development of the whole industry by increasing the delivery and publicity of the mass media and letting more consumers and all sectors of the society pay attention to the underwear industry.

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< p > "in addition, SIUF will also actively participate in the formulation of industry standards."

Zhang Fengwei disclosed that the relevant departments put forward the hope that SIUF will be able to work out the standard of home furnishing clothes, bra and corset in 2 years or so. In addition, in the next three years, in the field of underwear research and development, a special body will also be set up to set up the standard of Shenzhen underwear industry.

"The leader's demand for us is" walking in the forefront of the industry, higher than the national standard, leading the development of China's industry ".

Next, SIUF will set up a standardization committee to focus on industry standards, bra and health standards.

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< p > as a highlight of the current SIUF, "Zhang Fengwei, China's underwear supermodel draft show," said that there are many famous models in fashion fashion in China, but there are no famous models in the underwear industry.

SIUF hopes to train and discover a number of excellent underwear models through underwear exhibitions and model competitions. "This can provide high-end, three-dimensional services and endorsements for the domestic underwear industry".

It is reported that after the launch of the event, the social response was very good. SIUF visited many institutions and model institutions, spanning over a dozen cities, and more than 1000 models participated in the audition. Finally, 50 models competed for the title.

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Besides, P will also hold the second underwear design competition and Xue Xian Li cultural and creative design competition in China this year.

"Last year, the two competitions were very impressive. This year, SIUF launched more than 100 institutions and more than 3000 students in China, and 30 or 20 of the 3000 entries were selected to participate in the finals.

The works will be fully publicized during the exhibition. The goal of SIUF is to find excellent designers and serve the industry.

It is hoped that through the market operation, the global resources will be gathered in Shenzhen to make a brand-new interpretation for the positioning of Shenzhen's fashionable city.

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< p > < strong > policy to cross border mashup to show the advantages of fashion industry < /strong > < /p >

< p > it is understood that not long ago, the Shenzhen Association of letters, led by the Federation of furniture, jewelry, clothing, watches, underwear and other associations, launched the "fashion and creative industry alliance" to promote the development of the fashion industry through strengthening cross-border cooperation and horizontal integration.

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< p > for this reason, Zhang Fengwei believes that this reflects the government's strong support for related industries in terms of industrial policies and industrial integration.

"In fact, the government has been giving great support to the SIUF exhibition.

In 2014, it won the important brand promotion exhibition of the Ministry of Commerce.

Underwear industry is a new industry in Shenzhen and even in China. It has become popular in recent years. Under the guidance of relevant departments of the municipal government, the underwear industry in Shenzhen has made considerable progress.

In 2004, Shenzhen established the underwear industry base in Guangming New District, and became one of the nine traditional industries in the city, collectively known as the "Shenzhen dominant fashion industry".

In addition, the Shenzhen municipal government has also provided relevant industries with great support from design research and development, brand cultivation funds and so on.

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< p > Zhang Fengwei said that although the global financial crisis has caused many industries and enterprises to fall into a trough, the negative impact on the underwear industry in China, especially in Shenzhen, is not large.

With the continuous increase of industry support policies, the underwear industry and related industrial clusters in Shenzhen will take a new step.

It is reported that the Shenzhen underwear headquarters building has been completed in the location of Guangming New District, and is currently engaged in related recruitment, patting and hanging. At that time, the headquarters and R & D of the most high-end and best lingerie enterprises will be gathered here.

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< p > Zhang Fengwei said that during the SIUF exhibition this year, cross border marketing and strategic cooperation zone will be launched.

"In a short span of a month, we have joined hands with jewelry, glasses, watches and clocks, furniture and other industrial associations to create a cross-border fashion exhibition area.

The target group of underwear consumption is mainly women. The release of fashion underwear needs accessories, and can match with watches, bags and jewelry. We hope that through the platform of SIUF exhibition, we can enlarge and scale the brand of the related industries of the fashion industry alliance through fashion crossover. "Zhang Fengwei said in particular that the gold and jewelry enterprises of" fashion and Creative Industries Alliance "will provide more than a ton of gold for a golden road at the current SIUF exhibition. This indicates that the" fashion and creative industry alliance "will play a positive role in creating the fashion industry in Shenzhen on the big stage of SIUF.

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< p > "SIUF is currently Asia's largest and second largest underwear exhibition in the world.

I believe that under the government's encouragement and policy support, with the joint efforts of the relevant industry members in the whole industry, SIUF will play a more active and comprehensive service platform, and it will become better and better. I hope that in the near future, SIUF can talk about the prospects of SIUF in Paris fashion week and New York time week, and Zhang Fengwei is full of confidence.

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