How Does A Salesman Become A Sales Thrust

< p > a phenomenon often occurs when a manager (a sales manager or a marketing manager) contacts with a customer, that is, the manager of a big brand is very aggressive, and he is always at the mercy of customers. He feels that he regards customers as his subordinates and his superiority is beyond words.

The managers of the unknown brands are obviously lacking in spirit. They are so clear in front of the customers, especially in front of the big customers, that they are afraid of loud noises, frighten the mosquitoes away, and get customers' orders or commitments.

Big brands are arrogant and small brands are self abased. Managers have no brands at all.

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< p > why does this happen? Do managers not want to be more natural? Are they more like themselves? What kind of mentality is behind the brand masks? What is the source of the analysis? I personally think that the root of the problem lies in the fact that managers are overly branded by the brand, and that their minds are only selling products for the manufacturers, and the position of themselves is not clear.

As you know, in fact, the process of dealing with customers is to show their own process. Your personal life, your conceptual thinking and your professional ability will have an impact on customers, and have an impact on trading behavior and results.

Most of the time, the stores are willing to give you support, and dealers are willing to pay the tight cash fund to your company. Not the brand influence of the company is decisive, but they agree with you, agree with your ideas, abilities and charisma, so that you can give the resources to the company that you represent. The decision here is your own, not the company or brand.

Your excellence is the push of product sales.

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< p > through an example, let's see: Xiao Li is a business manager of a small sauce factory. His main job is to find products for sale.

Xiao Li knows very well that the strength and team of the factory can not be sold directly, and only if dealers are sold, can they make channels and terminals, and only powerful distributors can do well in channels and terminals.

He carefully analyzed the condiment agents in the region and selected Mingxin company.

The company has introduced a large number of famous condiments, such as Lao mama, Haitian, Amoy and delicious, with an annual sales volume of about 50000000 yuan. It is the largest comprehensive condiment agent in the region, and the sales network is all over the province.

Find the new business manager, the other side know his intention is a hot, irrelevant and small product, the other side obviously not much interest.

Xiao Li was well prepared, and he chatted unhurried to Mingming's new manager.

Speaking of the history of the company's birth, Ming's new manager was elated and excited. Xiao Li listened and smiled and nodded.

After finishing the family history, Ming's new manager said that the development of the company was very fast, and the simple management method could not keep up with it.

Xiao Li thought that the opportunity had come, but he had been thinking about the internal management of the dealer. Today, it can be used.

From chart management to process design, from the personnel rotation system to the plan, Ming's new manager didn't know his eyes. He only called Xiao Li's eldest brother. The story behind it didn't need to be detailed. Xiao Li not only signed the agency contract with the Ming Dynasty, but also was hired by Ming new boss as a consultant, specifically to advise on their internal management.

Xiao Li had no idea what he wanted to sell. He sold himself first.

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First, sell yourself and sell products. First, create your own good image. In the process of communication with customers, you should sell your company and brand, sell yourself to customers, attract customers' attention with your own interests, arouse their interest, stimulate their enthusiasm, and sell products again and again, which is very simple and natural thing for P.

Your specialty, your excellence, is the sales push of products.

Just as you build the ditches and dams are very strong, the source of clean water comes naturally.

If customers do not agree with you, I am afraid you will not make much progress in sales, because your customers are excluded and resisted. Your efforts will naturally be greatly reduced.

If you have the ability to sell yourself first, your company is neither big nor small. You have gone beyond the low level of product selling, and you have gone to another level.

Is Xiao Li's story able to give some thoughts and inspiration to our managers? < /p >

It's a way of thinking to sell your products and make your specialty a product's sales force. But not at all times, the background should be taken into consideration when anything happens. P.

To sell yourself successfully is not a simple process, except that you must have the value of being sold (Note: your value is also what the other party needs). You must also assess the situation and make the right decision at the right time.

Sell yourself, sell to whom, sell to the responsible person of the other party, since sell yourself to the "people", we must find out the situation of the other party.

If you are in a good mood today, if you are in a good mood today, you will be able to listen to the music with your heart. If the other party is in a bad mood today, you will not be aware of it, but only sell yourself. If you hear your chatter, he will not get angry. How can you listen to yourself and sell yourself? What do you sell? What are you selling? People are emotional and most people will be affected by their emotions. You have to learn to watch before you sell yourself, so that you can grasp the heat and sell yourself at the right time. The simplest question is, "do you know the mood of the other person today?"

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< p > in short, the value of being sold is the foundation, and learning to assess the situation is the key. Only in this way can you have the chance to sell yourself successfully.

To successfully sell yourself, you must have the value of being sold. In simple terms, it includes the following aspects: < /p >

< p > 1. enough professional degree.

Have a comprehensive and profound understanding of your business, industry, product and market, and have the ability to be a teacher and an expert.

If you are told by the other side, there is nothing worth selling.

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< p > 2. the external image of appropriateness.

As a manager, you must always pay attention to your words and actions.

A popular manager is a well-dressed, well mannered, well spoken person who appears in front of your opponent with a cool, mature and steady image. It is an effective way to win a favor if he does not speak.

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< p > 3. good internal conservation.

In addition to having a proper external image, KA managers must also have some inherent qualities to empower their personalities.

Good moral character can win more respect and favor for you. No one wants to associate with selfish, narrow-minded and mercenary people, so the so-called "virtue helps others" is here.

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< p > to successfully sell yourself, you must also have relevant abilities, such as communication, coordination, negotiation and management.

Look at the above abilities and qualities, and how much you have and ready, you can confidently start your journey of success.

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