Liu Zhuohui: Brand Building Is The Embodiment Of National Comprehensive National Strength.

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > brand > /a > advancing. At present, in our country, we have been planning the establishment of the China brand building promotion association from the AQSIQ for three years. Under the vigorous promotion of the relevant departments of the AQSIQ, the Ministry of industry and the State Council and the SASAC, the work of brand building should be said that we have made great progress in the past two or three years.

The brand building now refers to building a well-known brand. It is the embodiment of the comprehensive national strength of a country's economic strength, military affairs and national defense. What we are talking about now is to pform and develop, and the important thing for pformation and development is to build a well-known brand.

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< p > it should be said that every aspect is fully aware of the urgency and necessity of building brand, so we should devote ourselves to the discussion and discussion of standards.

For this reason, we built a a href= "http://www.91se91.com/news/index_c.asp" > International Standard < /a >, and China has an idea that it is only through currency evaluation, for example, how much money a Coca-Cola is worth, and how much the brand is worth, we feel that it may extend it to quality and service. For this reason, we put forward and set up a technical committee of the international standardization organization with relevant international aspects. Now the Standardization Technical Committee has been formally established, China has undertaken the work of the Secretariat of the international standardization organization, the chairman of the technical committee has implemented the rotation, and the first is the recommendation of experts from the United States. Now this work is ready.

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< p > except for the evaluation criteria of < a href= "http://www.91se91.com/news/index_c.asp" > monetization < /a >, we are now drafting four standards, one is the evaluation of the quality of brand evaluation, one is brand evaluation technology innovation, the other is intangible assets, and there is also a service aspect.

These standards are now being drafted. If these standards are drafted and published, a series of standards of brand evaluation elements will be formed. These standards should be summed up in one word in international standards, called brand strength.

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< p > we really need to go from the government to all aspects of society. Now the China Quality Association and the Shenzhen Federation of industry are doing all this work. I think this is an atmosphere, like Samsung, when they were in Korea, there was such a sentence: to strive to build the Republic of Samsung, that is a ridicule. Samsung is not only the enterprise, but also the South Koreans, the Koreans should have a common foothold for the Samsung in the world, or the development of the brand trend, we must jointly build and help them together.

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Sigh, today we are faced with a bigger question mark. Why? Because we are regarded as a classic management mode, which has been ineffective in the Internet age. We are seeking for disruptive innovation. Therefore, the work of creating brands will be more difficult than before. As we do in horse racing circles, we all occupy in many ways. How can we rush out and kill a road? This requires us to work more diligently. And in the age of information integration and industrialization, how can we create it? All industries will have their own characteristics and characteristics. I think our environment is still available. We can see that Chinese enterprises stand out one by one. < p > so we all know that Zhang Ruimin, President of Haier and Haier, has said something about Haier's intentions yesterday.

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