Design And Layout Of Booth And Booth

　　 L. selection Booth

When choosing a location, we should consider whether the booth is close to the main passageway, bathroom, restaurant or snack bar of the venue, whether we can see the booth from far away, whether it is covered by the larger booth, where the main competitors are located. Usually, valuable and important exhibits are arranged in the right half of the entrance. The heavier exhibits are arranged on the ground floor and near the exit. The lighter exhibits are arranged upstairs. The same type of exhibits are arranged in the adjacent exhibition area. After careful consideration, the location of the best and affordable rent should be selected as soon as possible, and it will be rented to the assembly as soon as possible. Because the rents of booths are usually on a first come first served basis.

　　 2. be careful. Exhibits

After determining the booth, the next step is to consider what products are displayed.

The products of exhibitors often have variety and specifications, so they have to make trade-offs. If you display all the products, you may get the opposite effect. Because too many exhibits will only make the exhibition stand in a mess. Visitors will often find it difficult to find products that are of interest to them. When choosing products to be exhibited, the first thing to consider is new products. The exhibition is the best opportunity to publicize new products. New products are usually placed in the most prominent positions of the booth, and various technical means are used to show and emphasize their innovations. Secondly, we should consider selecting some good quality, representative and competitive products in the market. The products on display should be diversified as far as they are concerned. There are both high-end products that can meet special needs, and large staple goods for general consumption, so as to meet the needs of different consumers. After selecting the exhibits, the exhibits should be placed in the most prominent and conspicuous center of the exhibition booth, so that customers should not be attracted to the products.

　　 3. pay attention to Display skills

A German business exhibition expert pointed out: "the trend of product display is to stimulate the audience's vision, hearing and smell, so that they can enter a new experience world".

In early 1999, at a household appliance Fair held in Cologne, Germany, the microwave oven baked by foreign manufacturers baked cakes on the spot. When the aroma of the cake was taken out to visitors to taste, who would not want to buy it? There was also a fully automatic clothes machine. Visitors could throw their own clothes on the spot and wash it. After washing, the coat was not only dried but also completely ironed. Who could not be interested in this hot washing machine?

At present, many businesses are spending money on computers in the exhibition, using three-dimensional animation to reflect the overall appearance and features of the product, plus concise descriptions and charts. It is also an effective way to display.

For real estate or large scale equipment, simulation model is usually used: the biggest benefit is intuitive, but the model must be proportional to the actual product, so that visitors can have intuitive feeling.

　　 4. art design

In the art design of booth and booth, the best idea is unique, so that it can stand alone in the exhibition of all the merchants gathered, so as to catch the attention and attention of the visitors. In April this year, the exhibition design of the "99 letter Huai" Chinese computer exhibition in Wuhan area was unique. The exhibition hall mimics the ancient Chinese wooden housing structure, carved beams and painted houses, and is equipped with an ancient and elegant round wood table. On the log table there is a love letter computer, giving people a strong contrast between ancient and modern art and technology. The booth attracted visitors' attention in a short time and attracted them to the exhibition stand. At the same time, the exhibition hall has a strong sense of hierarchy and highlights the exhibits, so it is very successful.

In addition, every company's logo, product's special shape and color can become design creativity, so that people can see at first glance what company or product it is. In the exhibition, the name of a company or the trademark of a product is very important. It should be placed in a prominent position so as to make the audience leave a deep impression.