Wenzhou Has 150 Small Shoe Companies With More Than 30 Patents For Inventions And Designs.

A pair of leather shoes factory price 300 yuan, in Russia retail price has sold to 1500 yuan, and in short supply. Customers must pay 30% of the order first, and the company will deliver the goods.

What is even more surprising is that this is a small shoe company with only 150 employees, or a state-level high-tech enterprise, creating a good performance of 50 million yuan in a single year.

The predecessor of this enterprise was established in the early 80s of the last century. It has been known for many decades to develop advanced production technology by relying on its own technological transformation. It has made the traditional manufacturing of "meager profit" become a high profit, and has drawn a stunning "smile curve" on the development track.

　 Seemingly ordinary leather shoes hide "core technology".

This shoe company, called "Mongolian brand shoes Co., Ltd.", is located in Wenzhou hi tech Industrial Park.

Two days ago, at the office of Zhu Chengkui, a shoe making technician in the company of Mongolian, the reporter saw the pair of leather shoes. This is a pair of high tube leisure aviation safety shoes. It doesn't look like two ordinary leather shoes.

"This pair of aviation safety shoes subverts the manufacturing process of traditional leather shoes, and uses injection molding to integrate the outsole and the vamp to overcome the disadvantages of the traditional manufacturing process, such as degumming, unenvironmental protection and so on." Zhu Chengkui analyzed the unique characteristics of these leather shoes to reporters, and talked about the excitement, comparing the leather shoes produced by traditional crafts from time to time.

He said that all the aviation safety shoes produced by the company are exported to Russia, which belong to the OEM process. In Russia, the local retail price per pair is more than RMB 1500 yuan, which is 10% to 20% higher than that produced by traditional shoe making technology. Production profit is as high as 10%, which is nearly twice that of the shoe industry. Some of the profits come from the reduction of production costs after the adoption of new technologies. The traditional industrial molding workshop needs 70 to 80 people, and only 20 people can use the injection molding process.

With advanced injection technology, the company has developed into the fast lane, and the company has moved from the double lane street in Lucheng district to a new industrial park with an area of nearly 8 mu, which is two times larger than the original one.

　　 The development of new technologies has brought an international lawsuit.

The metamorphosis of Monrani must be traced back to 2003.

At that time, the traditional manufacturing industry declined gradually, and it was difficult to win at a low price. Zheng Guohong, chairman of morney, felt that this was not the case. He decided to suspend production for one year and develop new technologies for closing down to find a way out.

Until 2004, he began to study the international brand "ECCO" shoe making technology, which fascinated Zheng Guohong.

The ECCO brand ECCO company is a shoe giant enterprise founded in Denmark in 1963. In the shoe production process, it does not use any glue, but uses low-pressure injection molding to integrate the outsole and the shoe upper. This technology has always been in the first-class level in the world. Zheng Guohong is determined to innovate on this basis.

Unexpectedly, the successful development of the independent intellectual property rights of the injection molding production process of the Mongolian, but drew an international lawsuit, ECCO company for Monrani's appearance design suspected of patent infringement on the grounds, to the Chinese court proceedings, forcing Monrani to abandon the market.

"Our patents are not completely imitated, but rather innovative, and the process is much more difficult than they are." Zhu Chengkui said that after more than two years of arguing, he finally won the lawsuit.

With this advanced shoemaking technology, in 2010, the company recognized it through state-level high-tech enterprises. Only 150 people, but now owns more than 30 patents on footwear, inventions and designs, and created a remarkable achievement of 50 million of annual output value.

　　 How does "technology wind" play the role of shoes and shoes?

"Technology shoe making is one of the main directions for the future development of Wenzhou footwear industry." Xie Rongfang, executive chairman of the shoe leather industry association, said that the requirement for the enterprise is far more than the appearance of innovation or upgrading of the production line.

Shoemaking industry is a typical labor-intensive industry. After losing the cost advantage, the footwear industry in Wenzhou began to explore and participate in market competition by increasing the added value of products. Red Dragonfly Group has set up the first academician workstation in China's shoe making industry; AOKANG group has made innovation in manufacturing process; Kangnai group has launched a new high-end custom brand, ranging from 1000 yuan to fifty thousand or sixty thousand yuan per pair, and the giant shoe group of export shoes invested 5 million yuan each year for technical transformation, and its efficiency has increased by 20% compared with its counterparts. Jindi group also introduced 3D shoemaking technology. The leading enterprises of shoemaking enterprises are playing the "technological wind" vigorously, and the situation is gratifying.

The success of the transformation of the company has been envied, but many small and medium-sized shoe makers still have practical concerns. Technology shoemaking is a patent for large enterprises.

A Ma Xing manager of Dehui Footwear Company told reporters that they had six or seven sets of abrasives, 3 production lines and more than 70 workers, with an annual output value of nearly 15 million yuan. At present, a set of abrasives is about 60 thousand yuan, and the production line is about 800 thousand yuan. According to the average 5% profit of the industry now, if we go to the middle and high end, the cost of optical equipment renewal will need to be doubled, all of which will exceed the net profit of the shoe factory for one year. Ma said that the strength of small businesses is weak and can not afford to toss.

Xie Rongfang said, no matter how, the traditional industry in Wenzhou is from imitation to product differentiation stage, how to support small and medium-sized enterprises to become bigger and stronger, this is a new topic for the government and industry.