"All Professors" Endorsement Leather Shoes Netizens Shouted Low Grade

< p > yesterday, a topic called "520 Kim Su Hyon" was fermented on the Internet, and the news that "all professors" became the new spokesmen of a Chinese leather shoes brand came out, and instant many netizens were watching. < /p >
< p > < strong > netizens Tucao reduce grade < /strong > /p >
< p > < strong > fans crave leather shoes to stand up to idols < /strong > /p >
< p > yesterday afternoon, red star Kim Su Hyon appeared again in China to attend the signing ceremony of a brand signing ceremony held in Wenzhou, Zhejiang. The brand is dominated by shoemaking, and the first two spokesmen are Liu Xiang and Meng Fei (micro-blog). The signing of Kim Su Hyon endorsement, the brand said: "will invest in Kim Su Hyon's popularity, and tailor a movie for him." Although the brand did not disclose the amount of remuneration, there were media reports that "movie remuneration and endorsement fees added up to nearly 100 million yuan, setting a record of Han Star's worth in China". < /p >
< p > from the scene of the official micro-blog's drying out, Kim Su Hyon changed his old fashioned make-up, a black suit and a pair of brown shoes on the feet. In this regard, netizens "five pointed star lollipop" said: "these shoes on his feet look how to immediately rise tall." But there are also netizens Tucao: "is this brand not the favorite of the middle-aged and the elderly? Is the fashion Professor going to change the route?" the senior media commented: "how many international brands do professors have to wear to go back to the world? Do you still want your planet?" < /p >
< p > the customers of this brand are mainly middle-aged men, and the fans of "all professors" are slightly different. Then, will fans of "all professors" buy the brand? Netizens "big eyed brother Liu Liu Wen" said, "today, Kim Su Hyon's mother powder bought 9 pairs in one breath." Netizen "deep Lin" said: "today for an hour, light group buying network sold more than 8000 pairs of the brand shoes, not online flagship stores." And the reporter who interviewed the scene said the brand owner put it on the table: Kim Su Hyon's little fans, who had grown up after two years, would buy it. < /p >
< p > < strong > big coffee endorsement grades are different < /strong > < /p >
< p > < strong > brand should conform to artiste temperament < /strong > < /p >
< p > in fact, besides Kim Su Hyon, there are many fashion celebrities with popularity and fame endorsing some brands which are not "foreign" and "high-end". For example, you may know that "international fan" Fan Bingbing is a spokesperson for a famous French cosmetic and international movement tide card, but do you know that she has also endorsed domestic shoes or even stockings? Even Gianna Jun, who talks about "star lovers" with "all professors", has just endorsed an international cosmetics and women's shoes. In this regard, some people sigh, "disrupting the artists to high-end line alignment level positioning, instantly change low (low end)". < /p >
< p > then, is the positioning and packaging of artists an important part of "making money before the eyes"? Or is it more important to establish a long-term image? Zi Ning, the current agent of actress Xinyi Zhang's former agent and actress Lei Tong, told reporters: "first, the brand should conform to the usual image of the artists; secondly, it can not damage the image of the entertainers, such as tobacco, wine and drugs. Whether it's a big name or a brand coming out of the two or three tier city, as long as it fits the above two points, I think it can be answered. But in terms of making quick money and building a long-term image, the long-term image is even more important. < /p >
< p > then, the reporter called Liyan Tong, a staff member of the publicity team. She said: "the best condition for endorsement is that the brand is in line with the temperament of the artistes, and at the same time, it can raise the level level of the entertainers. In addition, the safety of endorsement products should also be considered. Cosmetics like Liyan Tong's endorsement, though not a first-line brand, still have a wide audience coverage. Remuneration is also an important part of it. A brand with a level of synchronization can be connected, but if it is not suitable, even if it is not suitable, it will still refuse, even if the reward is high. The long-term image is the most important. < /p >