Why Do National Stores Lose To Regional Department Stores?

"P > Wanda Department store has changed repeatedly, not only related to Wanda blood vessel, but also seems to be related to its network spreading throughout the country. < /p >
< p > compared with this, I pay more attention to another news. < /p >
< p > China's department store listed companies have announced the first quarter earnings this year, and 13 companies have seen negative growth in net profit. Among them, the performance of national department stores is inferior to that of regional department stores. < /p >
"P" is also deeply affected by the electricity supplier. The cost of manpower and rents is also rising. Why are there any differences between the two sides? The reasons behind it are worth pondering: < /p >
< p > first, the national "a href=" http://www.91se91.com/news/index_c.asp "department store" /a "always faces two major propositions:" synergy "and" differentiation ". The so-called "synergy" is to maximize the utilization of resources and manpower in the system, and the so-called "differentiation" is to some extent the flexibility and coordination of the standardized system. < /p >
Specifically, a national department store, because many shops are in operation, needs to share the experience and brand resources of the excellent shops to other chain stores. When landing, they have to adapt themselves to the local adjustment and make differentiated products when they are landing. P For example, some brands and products are popular in the northern area, while in the southern area there is no recognition. Standardization is easy to make, but difficult to implement. < /p >
< p > Second, it is < a href= "http://www.91se91.com/news/index_c.asp" > talent < /a > reserves. For brands, shopping centers are equivalent to landlords, and their operation capacity is relatively loose, while department stores are relatively demanding. Therefore, in the expansion of a href= "http://www.91se91.com/news/index_c.asp" and "/a >", the national department stores often need to face the strong enemy of local mature department stores. Generally, there are more mature department stores and corresponding talents system in the locality, and the challenge is even more serious at the competition level of talents. < /p >
< p > Third, department stores are talking about how to transform the electricity supplier from "rival" to "infrastructure". Department stores and electricity suppliers must be co opetition. They need to cooperate, not directly hedging. For a national department store, because the system is large and requires a lot of coordination, this response will be more complicated. For them, the integration with the Internet is bound to face the docking, coordination and integration of all aspects of the system. < /p >
< p > Fourth, at the changing level of department stores. In past department stores, the brand was displayed in the form of "store in store". Therefore, the transmission of general merchandise to consumer demand is a "setter" process, which spreads to the brand, and the brand re organizes the goods in its store to respond. This is bound to be a problem in the slow pace of time and the accuracy of news. Therefore, in order to cater for the middle and high-end people who are following the trend, some department stores have also made an attempt to buy themselves, that is, toward the buying system, and some of them are not so urgent because of the mass population. For national department stores, how to coordinate these two products is also a challenge. < /p >
< p > Why did you have the best location, and Golden Eagle department store still failed? < /p >
< p > there is no denying that every regional department store has a dream of going all over the country. So is the Jiangsu local department store giant golden eagle business. < /p >
< p > when the whole department store industry is called "sunset industry" and the national department stores are chill, the good days of regional department stores are easy to be jealous. < /p >
< p > but in fact, many regional department stores represented by Golden Eagle trade are facing the bottleneck of expansion. On the one hand, they are frustrated by the white hot competition in the first tier cities. On the other hand, in the three tier cities, they need to face the bubble risk of commercial real estate. < /p >