Home Textiles Three Giants Fall Into The "Black Door"

< p > > a href= "http://www.91se91.com/news/index_c.asp" > Home Textile < /a > three giant recently fell into "WeChat smear black door".

After Ji Mengjie's early bombardment of Luo Lai and fuanna in the early months of competition, fuanna responded that he was assessing the negative impact and would prosecute Meng Jie.

Prior to that, Luo Lai also responded that he did not smear the dream of home textiles.

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< p > - cause < /p >.

< p > Meng Jie accuses opponents of unfair competition < /p >

< p > at the beginning of this month, Meng Jie home textile held a media communication meeting and issued a statement on its official micro scale. During the "3. 15" period, Roley issued "fake news" on the three WeChat platforms of "Roley home textile platform, Wenling Roley home textiles and Tianjin Roley home textile", and questioned the "false news" of undesirable products of the dream product, and the micro signal named "Chang Ning Fu Anna" also forwarded the WeChat.

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< p > Meng Jie believes that the actions of Luo Lai and fuanna are unfair competition, damaging their brand reputation, and demanding the honest and open apology of Luo Lai and fuanna.

Meng Jie also attributed the decline in its first quarter results to the incident, which indicated that because of false news, the company's brand image was damaged and its performance declined.

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< p > it is understood that Meng Jie's net profit in the first quarter of this year was 28 million yuan, while fuanna and Roley home textiles reached 101 million yuan and 99 million yuan respectively.

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< p > < strong > - response < /strong > < /p >.

< p > < strong > fuanna refers to "/strong" /p.

< p > it is understood that prior to this, fuanna has issued a statement that "Chang Ning Fu Anna" is not official WeChat, but has nothing to do with Fuan.

Yesterday, a href= "http://www.91se91.com/news/index_c.asp" > fuanna < /a > reversed the concept of "Meng Jia home textiles". It said that before the basic facts were not clear, Meng Jie had greatly discredited the image of her colleagues and spread it in a wide range, which had caused a large negative impact on the company. The company will safeguard its legitimate rights and interests through legal channels, and the current legal process is in progress.

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The difference between P and fuanna's tough counterattack is that Luo Lai home textile also responded: the company currently has only an official WeChat named "Luo Lai home textile". After close verification, the official WeChat platform has never released or pmitted similar information.

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< p > < strong > - expert < /strong > /p >

< p > < strong > refraction of the competition in the home textile industry is becoming more and more intense. < /strong > < /p >

< p > in fact, this WeChat gate incident is not an isolated case. The domestic textile industry has had similar incidents before.

In 2010, lolai was prosecuted for the existence of a "hooligan link" against fuanna. The court ruled that lolai was defeated and issued an apology for 48 hours in the relevant official website.

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< p > "seemingly simple" WeChat door "actually reflects the current domestic textile industry competition has become white hot. Experts say that the threshold of home textile industry is relatively low, coupled with fierce competition in recent years, industry profits decline, the three giants of home textile industry performance differentiation, do not exclude individual enterprises under great performance pressure to take risks, and aim at the possibility of black guns to competitors.

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< p > this event has far exceeded the bottom line of fair competition.

As a leader in the industry, it should play a positive role in promoting and promoting the healthy development of the whole industry. Enterprises should focus their attention on their own business adjustment rather than some bad marketing strategies to infringe on the interests of other businesses.

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< p > < strong > - extension < /strong > /p >

Is the news of "P > < strong > Meng Jie disqualification" fiction "? < /strong > < /p >

< p > Meng Jie's "false news" incident originated from a report in Hunan red net last year. The report said that in September 2013, the Beijing Consumers Association carried out a comparative test on the home textile products in the market, and gave the assessment results of nearly 60% products unqualified.

Meng Jie declared in early May, "red net has published similar articles in September 16, 2013, but it has been deleted because of false reports."

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"P", but fuanna told reporters yesterday that the "fake news" is not false.

The content of this news report can still be inquired and downloaded on the official website of Beijing consumers' Association.

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< p > reporter found the results of the comparison test yesterday in the < a href= "http://www.91se91.com" > Consumer Association < /a > official website enquiry. The conclusion is: "the packaging box is not consistent with the certificate and the durability label".

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