The Survival And Development Of Small Business Owners

< p > there is a story.

A lion and a tiger would fight without knowing what to do.

In the end, two animals are dying.

At that time, the tiger said to the lion, "if you hadn't wanted to encroach on my territory, we wouldn't have come to such a fate today."

The lion said, "no! I never wanted to invade you!" the tiger said, "but I always think you will invade me."

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< p > this is a story that does not seem funny, but it is thought-provoking.

The same is true in the business world. In order to compete for the market and improve the business performance, entrepreneurs must try their best.

Under such circumstances, competition among enterprises is bound to be white hot.

Big business is easy to get through in this environment. Small business owners are not that easy.

What do I do? I talked a lot about Drucker's talk about business management. Small companies should plan and plan well.

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< p > I remember Napoleon said that he was very careful in every battle, he would write the plan very carefully before the war, but he didn't fight according to his original plan every time he fought.

Then someone will say, "since the plan is very detailed, but not according to the plan, why plan?" Napoleon said: "because war is uncertain and changeable, so there is no way to control it."

What do we do? He said, "the only thing that can be controlled is the plan.

First plan how to plan war, then follow this plan and strategy.

As for what it is, there is no other way to deal with it.

This is the key to Napoleon's success.

In addition to the plan, Drucker also talked about planning.

What is the plan? I plan to go to Hawaii.

What is the plan? I must make a plan for the schedule, the budget and who I want to go with.

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< p > I remember that the former president of the United States, Eisenhower, has a famous saying that impressed me. "A plan is nothing, planning is everything." means that planning is not important at all, and planning is truly effective.

Chinese are smarter.

How does the English plation be plated into Chinese? The plation is very good - the plan is insignificant and the planning is extensive and profound.

Too wonderful for words.

This plation is much better than the foreigner's English, because it is very clear.

If such a sentence is spoken according to foreigners, such an English can not be understood.

It is wonderful to use Chinese to show.

It means planning and planning.

If you have no plan, you must be busy; if you have a plan, you will not be busy.

Planning has action and action has the potential to achieve results.

If nothing is done, of course, nothing is possible.

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< p > many executives asked me: "we have dozens of small companies, and you tell me to make plans and make plans. These are things that big companies should do."

Just the opposite.

Drucker believes that big companies need to plan and plan. Small companies are the same. Even small companies need to plan and plan.

Someone asked him why he did this. He said, "because the scale of the company is small, human resources and other resources are very scarce. If we do not know how to make the best use of the few resources, how can we do things? How can we achieve performance?"

Therefore, Drucker said: "for small companies, even if there is only one shop, we must plan and plan."

But I have been surprised by the fact that the small companies I have seen have hardly done any planning or planning.

Why is this so? Why do the heads of these small companies fail to make plans and plans? < /p >

< p > the heads of these companies are busy every day. What are they doing? I asked them if they had any plans. They all said, "I just want to make money."

I said, "if money is your plan, then you can't make money."

The more you want to earn money, the less likely you are to make money. "

He said, "then tell me how I can do better."

I said, "man is two legs, and the renminbi is the four leg. You will never run away from it."

You can't catch up, you can't catch up.

What do you do? That is, you have to think about how you can get money into your pocket instead of going after it.

This is a very important concept, which is from planning to planning, from strategy to tactics.

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< p > you should not pull your cart all day long and never look up, even where the road is unclear.

Why do you want to look up? You have to look at the map! You want to see which city you are going to, and you always have to look at the time and look at the timetable of the train.

You also need to take a look at the time when you are flying, so that you know how to fly a few times before you can arrange your schedule.

That's the plan. It's very simple.

If we want to go a little deeper, we must plan.

Planning or planning is actually management. Management is precisely the construction of an omnidirectional and holistic operation mechanism.

We must constantly think about this operation mechanism, and the direction and thinking we must consider must be viewed from the future and from inside to outside.

Looking from the future, we should first consider what may happen in the future, and see what we should do now. From inside out, we should look at our enterprises from the perspective of customers and from the perspective of the market, and think about what enterprises should do.

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