Skills Of Shopping Guide Negotiation In Underwear Store Management

< p > > a a href= "http://www.91se91.com" > lingerie franchised store < /a > sales performance is directly related to the shopping guide, so many lingerie franchisees are willing to pay a lot of money to cultivate a good underwear salesman. They love underwear with many years of franchise management experience and own a complete set of underwear shop staff training methods and training system. Today, with the excellent underwear salesmen bargaining skills to discuss, what kind of bargaining skills should an excellent underwear salesman have?

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< p > < strong > skill 1, direct quotation < /strong > < /p >

< p > customer asking price is a natural thing, and it is often the first concern. This is understandable.

Even though customers see the price tag clearly, they still like to ask how much they are asking. The implication is to see how much discount they have.

The direct quotation method was adopted for underwear shopping guide, and no preferential policy was mentioned at the beginning. This is very correct.

It is inappropriate for many shopping guides to throw out preferential policies immediately after customers ask the price.

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< p > < strong > skill two, respond to the request price response < /strong > < /p >

< p > when the shopping guide does not throw out the preferential bait, the customer often asks: can you give a discount? How much is it? How much is it? How much is the minimum? This time is the most test shopping guide, because the shopping guide is not well handled because of this problem, which leads the customer to turn around or not.

The way to use this guide is to respond to the customer's price appeal by asking questions: can it be fixed now? The implication is clear that there is a discount for determining purchase, and it can not be fixed, and can not give you any discount.

This rhetorical question throws the question back to the customer at once. It can attack and defend, advance and retreat freely.

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< p > < strong > skill three, asking the other party to quote price < /strong > < /p >

< p > in negotiation quotation, the general principle is to let the other party quote as much as possible.

Of course, when the price of the other party is far from your base price, you need a good maneuver.

Customers are very smart and ask customers how much they want to offer.

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< p > because customers look at this underwear, they say their bottom price.

The risk of asking the other party to quote is probably beyond its bottom line.

Customers' quotations cannot be accepted, and then negotiation strategies are needed to further bargain.

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< p > < strong > skill four, to the customer's first offer, NO < /strong > /p >

< p > customer's bid exceeds the bottom line of shopping guide, and guide purchase can not be accepted. Therefore, we cannot say this price.

If you promise the customer, then the customer may give up the purchase, because your concession is very easy, the customer will feel that he is fooled, then continue to counteroffer or decide to quit.

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< p > even if the customer's quotation did not exceed the bottom line of the shopping guide, after the customer quoted price, the shopping guide could not agree. The first price quoted by the customer should be NO or even second quotations, and the third quotations should be NO. Even if they finally agreed, they should be extremely reluctant. This is the "very reluctant" strategy, but there are no details to show.

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P > < strong > skill five. The price of the quoted price is < /strong > < /p >.

< p > the guide buyer should observe the customer before the offer, understand the customer's economic ability and the customer's desire to buy, and give a price that is much higher than the customer expected.

After hearing the offer, the customer will definitely make a counter-offer.

Set aside buffer space, so that customers have bargaining space, to guide customers to their hearts to predict the price, to explore the bottom line of customers, once close to the bottom line directly.

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< p > < strong > skill six, value advantage concealment price disadvantage < /strong > < /p >

< p > customers often say the three word: it is too expensive.

Even if customers can afford it, they often say "it's too expensive", because they want to make it cheaper again. They hope that they can make more concessions.

In the face of these three words, shopping guide is easy to fall into passive, some say not expensive, some say value for money, some say it is a little expensive, some smile slightly.

In short, there are many ways to deal with this problem.

For example, "a penny, a piece of goods, this is a large brand of underwear, material, paper, pure cotton or silk, and what follow-up services," so that customers feel that the product is indeed worth the price, easier to capture the hearts of customers.

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< p > < strong > skill seven, superior rights strategy < /strong > < /p >

< p > customers want to go, the shopping guide says to the customer, otherwise you will sit first, I will ask our leader.

This is a very common negotiation strategy.

Here is a very important strategy, which is not listed alone, that is, we must know how to "retain" customers.

Customers need to stay in the hidden meaning, if customers feel good about the product, your retention may make the paction half done.

Customers often leave because the price can no longer be favorable. At this time, the shopping guide must retain customers and solve it through rediscount or asking for leadership.

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< p > the strategy of seeking leadership is superior power strategy.

If the shopping guide says, then I give you a little discount, then things may become more troublesome, customers know that the guide has the price power, will continue to ask for concessions, and finally not be unable to clinch a deal, that is, the profit is too low.

Shopping guide must believe that customers are all good negotiators.

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< p > < strong > skill eight, seek third party help < /strong > < /p >

< p > in the superior rights strategy, this "superior" can usually not appear, through telephone or false application.

Here, the "third party strategy" and "superior rights strategy" have been used one after another, so the manager has appeared.

The shopkeeper himself came over and gave the base price of the same price as the guide buyer, which means that the name shopping guide and the store manager had a tacit understanding.

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< p > the distribution of the price power between the store manager and the shopping guide is different. For example, < a href= "http://www.91se91.com/news/index_c.asp" > Shopping Guide > /a > only 50 yuan preferential power, the manager can have 100 yuan preferential power, and the customer's request exceeds 100 yuan, then third parties need to intervene.

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< p > < strong > skill nine, concession strategy < /strong > < /p >

< p > price concession is a strategy. If concession is not in place, customers who are very skilled in negotiation will easily get problems, or they will not be able to make a deal, or their profits will be very low. Some will also have to quarrel or even be aggressive.

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< p > < strong > skill ten, coping with requirement upgrading strategy < /strong > < /p >

< p > customers are "greedy" and always demand constant discount.

On the basis of determining the paction price, the customer is very smart. He immediately says that he wants to give a gift, which means "no gifts, no buying." it seems that the customer is a good negotiator.

Nowadays, shopping seems to be a situation where no gift can not be sold.

The customer knows that the wool is on the goat, but it still needs the gift. Because you do not, the merchant will not give you any discount.

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< p > gifts are often a boost to the paction, a promotional force that plays the role of sales promotion.

Now that customers are turning to gifts, it seems that the function of gifts has changed and become a necessity for customers.

At this point, shopping guide is no choice, no matter what gift, we must show a drop.

Fortunately, the resource pfer ability of shopping guide is strong enough to get a gift from other brands.

Of course, shopping guide often has a very effective way, that is sympathy method, customers often feel too soft, and give up the demand for gifts.

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< p > a qualified < a href= "http://www.91se91.com/news/index_f.asp" > underwear < /a > franchisees need to give full play to their employees' abilities and fully excavate them so as to survive in the fierce competition.

In order to help underwear franchisees, underwear training is the most stringent skill for salesmen, raising the price per passenger and increasing the turnover rate.

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