Taizhou Inspection And Quarantine Footwear Laboratory Actively Explore The Market

To actively devote oneself to the market is a spirit of self recommendation. It represents not only courage but also self-confidence. P

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< p > facing the complicated market environment, the footwear Laboratory of Taizhou inspection and Quarantine Bureau of Zhejiang has actively engaged in market development and has gone out of a road of "bright flowers."

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< p > Zhejiang Taizhou inspection and Quarantine Bureau footwear laboratory is located in Wenling office under the subordinate office, located in Wenling, China's main export base of imitation leather shoes.

With first-class technology and equipment, plus the Zhejiang Provincial Department of Commerce's public service platform and the Double halo of CNAS accreditation, it can be described as a superior technology. Its strong development should be logical. However, since the export of footwear products has been cataloged, the market development of the laboratory business is facing a severe situation.

Poverty will change and change will pass.

Facing the adverse market situation, the Taizhou Bureau, focusing on the general requirements of the laboratory's "pformation and upgrading" under the new situation, takes the overall strength, plans in depth, takes the courage to act, and takes the courage of fighting against the war to play three "initiatives", actively engaging in market development, and strives to go out of a road of "bright and beautiful".

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< p > < strong > lower posture, actively identify < a > demand point < /a > /strong > /p >

< p > as a laboratory with a government background, relying on the policy superiority of the law inspection before the revision of the law checking catalogue, the development of the footwear laboratory is running smoothly, but it has also formed the habit of "cooking rice in a pan" to a certain extent.

Many people in the area do not know much about the existence of inspection and quarantine footwear laboratories. Even if they know, they do not understand their unique technological advantages.

Based on this, the laboratory takes the initiative to adjust and locate, and make good communication with the enterprise as the main foothold in the current market development. For this reason, two main tasks have been done: first, let the laboratory staff establish the concept of active marketing, change the shelf of the official inspection institutions, recognize the service nature of the laboratory as a public inspection platform, put the needs of enterprises in the first place, and strengthen the service awareness; two, the departmental linkage, the inspection departments actively help the laboratory to conduct in-depth screening and classification of enterprise information, and choose to take the initiative to visit the house.

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< p > < strong > self packaging, actively expanding the influence < /strong > /p >

Less than P, market diversification today, publicity channels are increasingly diversified.

The lab persists in keeping pace with the times and taking a multi pronged approach to enhance its influence by promoting its two constructions and improving its image.

First, the placement of large billboards.

As a propaganda tool with absolute advantage in time, billboard has the characteristics of continuous and stable publication. It plays an important role in pmitting the comprehensive strength of the laboratory to the public and enhancing its public awareness.

After full consultation, design, quotation and production, billboards with striking atmosphere and resistance against typhoons were placed in two directions on the top of the office building in the South and West.

The two is to open WeChat public platform account.

WeChat marketing is an innovation of marketing mode in the era of network economy. It not only costs very low operation cost, but also has the advantage of not being restricted by distance, so it makes up for the shortage of advertising board.

Footwear laboratories use the WeChat platform to send all kinds of footwear related practical information to users concerned, including footwear safety, genuine and fake screening, testing services, trade measures, and latest regulations through mass distribution, and expand user groups with the function of interaction and sharing, thereby expanding the influence of laboratories.

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< p > < strong > into competition, actively seeking < a href= "http://sjfzxm.com/news/index_z.asp > growth point < /a > /strong > /p >

< p > closing doors will not only break away from practice, but will also miss great opportunities.

The laboratory insists on the principle of going out and opening the door, and actively takes various opportunities to demonstrate itself.

3. 15, during the consumer rights day, the laboratory staff participated in the publicity activities of the local government, and explained the differences and identification methods of all kinds of footwear raw materials, helping people improve their identification ability for footwear products, and greatly enhanced the reputation of footwear laboratories in the local area.

In May 11th, the fourteenth China (Wenling) exhibition of shoe machine, shoe material and sewing machine equipment was held in Wenling Convention and Exhibition Center. At the early stage of the lab, it communicated well with Wenling Commerce Bureau and Wenling shoe leather industry association, and got a valuable booth of the exhibition.

During the three days of the exhibition, we participated in the exhibition process, and introduced the laboratory testing items, testing standards, testing equipment and Taobao business by distributing leaflets at the scene and exhibiting footwear companies.

After listening to the presentation, many enterprises have indicated that laboratory testing will provide them with great convenience in raw material identification and product quality control, and at the same time, they also express the intention of cooperation.

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< p > half a year, the market test water has achieved gratifying results: from January 2014 to April, the footwear laboratory accepted 24 enterprises entrusted inspection business. According to the special needs of special customers, 14 new testing items, such as pH value of leather textiles, were developed. The actual customer group of the laboratory grew by 100%. The inspection and quarantine footwear laboratory's perception and awareness in the potential customers group also improved significantly.

At the same time, from January to April, the total number of commissioned samples was increased by 27% from August to December last year.

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< p > facing the complicated market environment, the market development path of < a > footwear laboratory < /a > is still a long way to go.

But in any case, actively participating in the market is a spirit of volunteered. It represents not only courage but also confidence.

Taizhou inspection and quarantine personnel will continue to carry forward this courage and self-confidence, and constantly strive for success and innovation, so that the name of the footwear laboratory will truly win the hearts of the people.

I will mount a long wind some day and break the heavy waves, and set my cloudy sail straight and bridge the deep, deep sea.

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