Organization And Management Of Promoters In Children'S Clothing Stores

< p > many enterprises are unable to extricate themselves from the vicious circle of not promoting sales and frequent sales promotion, but often because they do not systematically plan overall promotional activities, but are limited to promoting sales for promotion.

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< p > of course, the effect of promotional activities is often influenced by product nature, promotion goal, market characteristics, product life cycle and other marketing strategies.

However, the promotion activities of consumer goods should basically be carried out separately from < a href= "http://www.91se91.com/news/index_c.asp" > terminal sales < /a > atmosphere creation, media publicity, promotion theme design, personnel organization and management.

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The division of organization and responsibilities of < p > a href= "http://www.91se91.com/news/index_c.asp" > promotional activities < /a > is the premise for stable and orderly activities.

In terms of organizational establishment, there must be both the role of chief executives and general coordinator, as well as the specific heads of various projects.

In terms of division of responsibilities, clear and clear principles should be embodied, special duties should be taken to avoid the unclear responsibilities and wrangling.

The executive responsibility system should be implemented during the promotion process. On the one hand, the project leader must maintain the authority of the supervisor, and on the other hand, the supervisor must be responsible for all the events in his area.

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< p > personnel system training is the key to ensure the quality of promotional activities.

Not only for the promotion personnel, all the staff involved in the promotion activities need to carry out systematic training, of course, each personnel training content has different emphasis.

Through the training of enterprise background, product characteristics, promotion skills and other aspects, we can improve the salesperson's professional quality.

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< p > and in promotional activities, we should guide a href= "http://www.91se91.com/news/index_c.asp" to promote sales personnel < /a > pay attention to the psychological changes of consumers, and adopt different persuasion modes according to the different personality characteristics of consumers.

For other people involved in activities, it is necessary to define the purpose, mode, theme, content, matters needing attention, the whole process of activities, the handling of typical problems, the feedback procedure of questions, the contents of promotion management, the methods of using various forms, and the relevant stipulation of rewards and punishments.

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< p > strict monitoring measures are important links to ensure the efficient development of promotional activities, mainly including regular meetings, reporting systems and related rewards and punishments during promotional activities.

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< p > at the same time, enterprises should also pay attention to motivating salesmen themselves, improve morale, and ultimately achieve the goal of increasing sales volume.

The implementation of the project award plan, so that sales results and promoters' income linked to mobilize the enthusiasm of promoters.

In the process of project execution, the cities and promoters who have completed and exceeded the target sales volume have given different awards according to the proportion of their target sales volume, and set up the sales ranking list, which has greatly promoted the enthusiasm of promoters.

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