2014 Home Textile Exhibition Shows Strong Development Momentum

< p > 27-29 August, China international household a href= "http://www.91se91.com/" target= "_blank" > textile /a > products and accessories (Qiu Dong) Exposition (hereinafter referred to as "China International Home Textile Exhibition") will be held at Shanghai New International Expo Center. The background of China International Home Textile Exhibition this year is very different from previous years. First, China's home textile industry is in the critical stage of shifting and upgrading; two, China's urbanization has brought unprecedented opportunities to the home textile industry; the three is to respond to the call of the state, oppose extravagance and waste, and advocate the idea of frugal exhibition; four, the continuous downturn of the world economy has also made many industries cold. < /p >
< p > but compared with the downturn of the industrial economic situation, China international home textile exhibition has another hot scene: the booth has been snapped up all the time, many exhibitors will welcome buyers and find business opportunities with beautiful special exhibition booth and new products with excellent technology and creativity. The China international home textile exhibition with high maturity and excellent performance has become an important booster for helping enterprises to expand domestic sales and stabilize exports. What kind of mentality and current situation does the home textile industry reflect behind the boom? < /p >
< p > < strong > the depth of the contrarian growth is deeper than the industrial chain < /strong > /p >
< p > "economic downturn will stimulate the exhibition economy. Home textile enterprises to participate in the exhibition, on the one hand, because the more difficult it is, the more they want to find new ways of development. On the other hand, facing new and old customers, they can not even retreat. They must participate in exhibitions to prove their strength and enhance brand awareness. The head of the exhibition organizers said. < /p >
< p > China international home textile exhibition is an important display and trade platform for the home textile industry. Although the economic downturn has gradually deepened its impact on the home textile industry, it has shown more and more importance for the enterprise to display new technology and new products, highlight the brand market value, and promote the enterprise's product strategy promotion, attracting domestic and foreign customers, and expanding the market. < /p >
< p > data show that this year's China international home textile exhibition has exceeded the highest level in previous years in terms of the number of exhibitors and buyers' two important data. According to the organizers, the exhibition area of China International Home Textile Exhibition this year has made a qualitative leap: this year, a total of 13 pavilions, with an exhibition area of 150 thousand square meters, has been increased from 11500 square meters last year to 19000 square meters, an increase of nearly 8000 square meters over 2013. In overseas exhibitors, there will be excellent textile manufacturers from Morocco, India, Italy, Belgium, Turkey, Thailand, Indonesia and other countries and regions to gather together to showcase the first-class products of high quality suppliers in the home textile industry. China's famous home textile industry clusters such as Haining, Yuhang, Tongxiang, Shaoxing, Huzhou, Nantong, Binzhou, Gaoyang, Pujiang, Guangzhou and so on have been reassembled in the form of exhibition groups. By then, in the autumn and winter gold purchase season, the huge consumption market and consumption potential of home textile industry will bring huge business opportunities to Chinese and foreign exhibitors. < /p >
< p > it is reported that the expansion of the exhibition area this year is based on the full consideration of the economic operation of China's home textile industry. In 2014, for China's home textile industry, it can be described as the year of adversity. The China international home textile exhibition has such a good "star performance", which is closely related to solid industrial foundation, unremitting pursuit of technology and brand building. The China international home textile exhibition has been promoting the demand for home textile market in China. At the same time, changes in the public consumption concept, the growth of wedding and festival consumption, the continuous growth of demand for children's products, the improvement of residents' housing, the expansion of Gaestgiveriet Hotel, the improvement of public health facilities and the prosperity of tourism and transportation industry all contribute to the stride forward of China's home textile economy. < /p >
Under the guidance of the China international home textile exhibition, under the guidance of the new idea of "new home textile new life", the home textile industry has more and more categories. Home textiles have gradually become the new favorites from the terminal supporting role, and the a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > textiles and industrial textiles constitute the stable pattern of the textile industry. According to experts, in the next 10 years, the annual growth rate of home textile market will not be less than 20%. In the next 5 years, China's household textile consumption will increase by 200 billion yuan ~3000 billion yuan, and the prospect of the entire home textile market is very impressive. < /p >
< p > < strong > practical and effective exhibition is the responsibility of the industry. < /strong > < /p >
< p > China international home textile exhibition, as an efficient platform for home textile trade, information dissemination and technology exchange, plays a very important role in the home textile market. Exhibitors hope to use this platform to display products and technology and expand market space; professional audiences want to use this platform to understand the latest information and technology in the industry, and to purchase marketable goods and services. Therefore, whether the exposition is successful or not depends on the quantity and quality of the exhibitors, and depends on the quantity and quality of the audience. Only by matching the two, can the ideal trade result be obtained finally. < /p >
For the purpose of inviting professional spectators and professional buyers, the organizers have worked hard to provide the foundation for exhibitors to open up the market and brand building. P It has been revealed that China's international home textile exhibition has accumulated a large and accurate audience database through long-term accumulation, and will give a partial invitation to some of the audience. At the same time, China international home textile exhibition has established a cooperative relationship with dozens of professional markets across the country. At that time, they will organize distributors and agents in their respective markets to visit and negotiate. In addition, the organizers also set up many activities during the exhibition, which will revolve around the theme of China's excellent home textile brand, home textile "a href=" http://www.91se91.com/ "target=" _blank "designer" /a ", home textile industry trend, international fashion home fashion trend, soft decoration and so on. < /p >
< p > organizers know that the purpose of exhibitors participating in home textile exhibitors is to get information, understand the market, meet customers and get orders through the marketing way of exhibition. The organizers perform their duties in the field of home textile professionally, extend the service to the exhibition scope before, during and after the exhibition, effectively satisfy the needs of exhibitors, grasp the key points of the exhibition competition, and set up the exhibition brand. < /p >
< p > the organizers think: "despite the economic downturn, the Home Textile Expo is still an important business platform. Practice has proved that when the economy is poor, the market demand is declining. Suppliers must promote their products and services through different channels in order to cope with the more intense market competition. Since trade fairs can converge on a large number of target buyers in a short time, suppliers want to try to find better buyers through exhibitions. < /p >
< p > the organizers said: "compared to other procurement channels, buyers can reach a large number of suppliers within a few days of trade shows, and can compare the quality and price of products at the same time. It is an efficient platform. Therefore, in a recession, they are more willing to go to the international large-scale textile trade exhibition, with a view to making the best purchase decision in the shortest time." < /p >
< p > facing the impact of the economic downturn, the organizers said: "the crisis also brings opportunities. When the mature markets such as Europe and the United States shrink, export enterprises around the world have shifted their focus to Asia. These enterprises will actively explore Asia, especially the mainland China market, through the China International Home Textile Exhibition. At this China International Textile Expo, many overseas textile companies are coming to participate in the exhibition with the aim of contacting buyers in the mainland of China. < /p >