The Decoration Of Brand Clothing Shops Needs To Win By Color.

　　 clothing The major brands have their strong image and few allowed to change, which makes it difficult for fashion shops to shape their own characteristics. What customers are looking for is the feature of a boutique. Therefore, it is a difficult task to give your fashion store its own personality to distinguish it from others and to highlight its image in your customers' mind. To achieve this effect, you have several options as a shopkeeper or manager.

　　 1. lighting in fashion and accessories stores

　　 lighting It is the main tool to give your fashion store image. Your choice should give full consideration to your target customers. The flexibility of the lighting area allows you to shape your store image and allow you to fully highlight the main products to guide the attention of your customers. Your lighting choices can gradually meet the tastes and requirements of customers. First of all, improve the image of your store, then we can combine interior decoration to give you the most suitable lighting options. To make the analysis clearer, let's take the following three fashion and accessories stores as an example: 1. the premium brand stores have relatively low basic illumination (300LUX), warm tone (2500-3000K) and good color rendering (Ra>90). Use many decorative spotlights to create AF 15-30:1 to attract consumers' attention to the latest fashions and match the atmosphere of the store.

　　 2. general fashion shop

The average illumination was (300-500 LUX), natural tone (3000-3500K) and good color rendering (Ra>90). Combined with the use of a large number of key lighting to create a relaxed and dramatic atmosphere (AF 10-20:1).

　　 3. popular stores

The higher basic illumination (500-1000 LUX), the cool shade (4000K), and the better color rendering (Ra>80) create a friendly and casual atmosphere. Use very few spotlights to highlight special products in specific areas of the store.

By using different cases, we will explain to you how lighting affects the display of goods and the atmosphere of shops. The demand for shelf display will make sweaters and shirts flat or sloping on the shelf, so that your customers can see the goods at a glance, and conveniently compare the quality, color, fabric, handle and workmanship.

　　 Lighting suggestion

The light that should be directly irradiated on clothing should be brighter (>1000LUX). In first types of store stores, it is recommended to use high sodium chromogenic lamp (2500K), while halogen lamps or straight tube fluorescent lamps (3000-3500K) are used in other 2,3 two types of boutiques. Better color rendering (Ra>80) can guide your customers to make purchase decisions.

　　 Choice Lamps and lanterns

A S/MBN210: white high pressure sodium lamp, metal halide lamp, MBN110: metal halide lamp, B 320/330: low pressure halogen lamp, C MBS101: double terminal metal halide lamp, D TCS607: TLD fluorescent lamp, D, TCS607:, fluorescent lamp, low pressure halogen lamp, white and high pressure sodium lamp, glass, shot, gall, fluorescent lamp, high voltage sodium lamp, white high pressure sodium lamp, low voltage halogen lamp, compact fluorescent lamp hanger display, customers should be able to easily find their favorite clothing styles, and try to wear and feel the texture of clothes.

Lighting should be concentrated on products (>750 LUX), using natural tones to match the color of clothing (2750-3000K) and good color rendering (Ra>80-90). Fashion shops with type 1 and 2 should adopt some key lighting. In type 3 shops, the use of embedded or suspended straight tube fluorescent lamps near the hangers will be more effective.