A New Chapter In The Banner Market Of Cowboy King'S Adversity Market

Since the 80s of last century, the flag brand king of the Chinese Cowboy brand has been actively introducing advanced technology and equipment from abroad. After nearly 20 years of meticulous development, it has become one of the best cowboy leading brands in China.

With the excellent quality management and brand operation, the flag king has won the "national inspection free product" and "China famous trademark", and its market share has ranked the top two in the country for many years.

Therefore, the world brand laboratory, one of the world's top five brand value assessment agencies, is rated as "China's 500 most valuable brand".

In the aspect of market development, the flag King vigorously promotes the agency support policy to minimize the investment risks of new customers, reduce the burden of customers, and improve the marketing capabilities of customers. As a starting point, it supports from all aspects such as shelf, decoration, rebate, reward and terminal assistance. At the same time, it gradually implements regional agents, implements the flat marketing strategy of intensive farming, so as to enable enterprises to gain more market space and ultimately achieve the win-win goal of the company and its customers.

In October 20th, the flag king called for 2009 spring and summer new product orders.

The completion of the new round of brand integration of the flag king, Li Ke global economic crisis and other industries against the trend, 2009 spring and summer new product orders increased by 22% over the same period.

The success of this market has benefited from the extraordinary measures taken by the brand in recent three aspects: product, image and terminal management.

With the development and changes of casual wear market, the flag king has taken the opportunity to launch product line renovation, plan the product development with the continuity of brand style as the criterion, and incorporate all new products into the unified system, and implement the strategy of "one game of chess" to form a series of products.

To highlight the brand's value and personality.

The flag king has unified and updated the image design for the stores and counters throughout the country. Models, shelves, products, hangers, colors, ground and air design have formed a whole, and the overall upgrading of the terminal has been launched.

In the pformation of shelves, Wang Chong is considered as an agent.

The new shelves cost less, 25% less than before. They are convenient to assemble, convenient to pport, and have the function of free combination. They can be changed at the terminal and in accordance with the time. New shelves are more convenient for product display, while strengthening storage function.

The upgrading of terminals is not limited to hardware.

At the beginning of this year, flag king held a nationwide training class for shopkeeper in Shenzhen for 8 days, involving terminal display, shopping guide and many other aspects.

After that, the flag King carried out a standardized arrangement of terminal management, from shop location, Clerk Recruitment and hiring, to the duties of store manager, to shopping guide, promotion and product display, and so on, to rearrange and form a unified standard of manual type.

2009, the success of the spring and summer new product order will bring inspiration to the flag king in the autumn and winter.

The company is actively preparing for organizing and planning the headquarters design team effect.

Before the next round of orders, the flag king will reorganize the original design team according to the expertise of the designer, and make up more than ten teams to give full play to their strengths. According to the three categories of jeans, sweaters and coat jackets, the business plan should be unified, and further detailed decomposition will be made to the specific design team.

Next year, autumn and winter new products will be released in this mode of operation.

Yang Jing: editor in charge