Quanzhou Garment Enterprises Nationwide Tour To Rush To Open Orders

Excellent production and familiar brand operation have created the rapid rise of Quanzhou men's clothing.

In the past, the practice in the industry was that the franchisee looked for the order of the enterprise. With the development of the garment industry, there was a phenomenon that the enterprises would arrange the order meeting at the door of the franchisee.

At the beginning of the end of the year, the marketing staff of the Shishi bin Nu clothing company did not stop. They kept running the clothing exhibition in 18 marketing areas nationwide, in order to feed the marketing and market information of the regions to the company before the Spring Festival to make arrangements for the launch of the next season's clothing.

"This year's clothing market is indeed not optimistic, but there are business opportunities in the crisis."

"In order to make the clothing orders more accurate next season, we launched the national tour exhibition and prepared to place the order of the head office at the forefront of the market."

At the same time, many clothing brands in Quanzhou, such as star, AI Dun Bao, Shan Di underwear, are also making great efforts to tour business in all parts of the country and take advantage of agent resources.

It is understood that many brands will continue to step forward this year to rush outside and invest in all parts of the country to expand the terminal network and expand their territory and strength.

Prior to that, the seven wolves' Xi'an ordering company has achieved good results, with a total of 1800 agents and distributors participating.

In March of this year, the seven wolves chose another place. The 2008 autumn and winter products ordering will be held in Changsha.

Because Quanzhou men's wear is mainly casual wear, the product homogenization is serious. In recent years, the Jiangsu Changshu clothing plate also plays a leading role in the middle and low end casual wear market. This directly leads to a heavy overcapacity of business casual clothing in the Chinese men's wear market.

This situation allows many companies to work hard to get through the context of sales channels, and initiate precise and rapid market response tactics.

"Because of the vast territory of China, especially the wide distribution channels of the two tier markets in the vast number of mainland, county and city level, how to quickly occupy channels and establish brand image has become the main topic of brand women's clothing management."

"The focus of our research now is the pformation of marketing mode, that is, how to turn traders into businessmen and how to turn customers from hard customers to active customers," said Wang Ren award.

Chen Rongzhong, general manager of Quanzhou Dao Zuo Marketing Co., Ltd., said: "the clothing industry in Quanzhou has completed the strategy of manufacturing and brand in the grass-roots stage of development. Now it has entered the stage of channel management. It is necessary for Quanzhou enterprises to strive to improve the quality terminal construction, change the output mode of products, and change the output of products into brand output."

Editor in charge: Yang Jing