The Development Of Chinese Clothing Can Be Called Brand Ecological Process.

This is a proposition worthy of consideration.

Especially in the current special period.

As for direction, people always look forward to more or less. A clear guide can bring us to the established goal and reduce the predicament of confusion.

It's just that such a scenario will not last forever.

The times are changing, and the economy is developing with its own laws.

At different stages, confusion will follow.

It is particularly important to find the direction of growth and choose the right way.

We found this phenomenon when we set the topic of "finding the direction of clothes" and began to design.

When our thoughts are explored and explored in such a way of thinking, we will find that the direction of finding clothes is actually a process, a process of thinking, discovering and growing of a clothing brand.

This process may be called the brand ecosystem process.

"We should start with the relationship between the brand and the environment, adjust the relationship between the clothing brand enterprises and the environment, and study the energy and potential of the brand development."

Du Yuzhou, President of China Textile Industry Association, talked about this issue on brand ecology in the 2008 China clothing forum.

At the same time, Du Yuzhou also said that the brand's energy lies in whether the concept of brand ecology can be continuously recognized by the environment, and whether it can get nutrition from different environments, which is very critical.

This is the basis for brand development to gain energy.

What kind of environment is suitable for brand survival, what kind of brand and what kind of living environment to choose are all expressing the same meaning and seeking direction in adaptation.

Ningbo's Fig group won the grand slam on the first day of the opening of the 2008 Ningbo fair.

Ningbo's Fig group and Italy SDS group reached a strategic cooperation agreement and handed over the 3 year old FIOCCO women's clothing to the Italy's famous big business in the 27 EU general agency.

Two years ago, fig was a local brand in Italy for 35 years. Ningbo Huayi clothing company is a company that has been exporting for 15 years.

Only two years later, fig became the independent high-end clothing brand of Huayi group, Huayi became a subsidiary of "fig group", and continued to export.

The reason why there is such a pformation, in the words of Shi Yun, chairman of the group, is to "lay eggs in different baskets", dilute the risks of foreign trade, and seek a new profit space for the sustainable development of enterprises.

To assess the situation and accumulate energy for the future development trend of the brand.

Thus, the United States also has its own strategy.

"Now many of the global distributors are looking for me to become a foreign agent in the United States.

But I'm not worried at all.

Zhou Chengjian said.

Is it right for "internationalized managers and institutions in place?"

Zhou Chengjian did not rush out of the country in five years before he got a satisfactory answer to questions such as whether the global legal environment and human environment really understood.

Metersbonwe chooses its strategic path first in the domestic market, and then seeks the brand new growth direction according to the different development stages of brand ecology.

When exploring the proposition of "looking for the direction of clothing", Wang Jun, Secretary General of China Fashion Forum, gave such rational thinking: "what comprehensive abilities should Chinese clothing brands have, that is the direction of brand growth?"

What kinds of things do Chinese clothing brands care about at different times?

What is the ability of China's clothing brand to grow?

What is the growth environment of the brand?

10 years ago, Cao made the brand of Ann's children's clothing by virtue of "luck" and "intuition". At that time, many private clothing enterprises in Shenzhen had gone through such a pioneering road.

However, the problem solved by intuition 10 years ago is now in use.

Today, Cao Zhang, the general manager of Ann's children's clothing, is most concerned about what changes the children's clothing industry will have in the future.

"To find the direction of clothing, we must solve the relationship between clothing brand and consumers and the market."

Wang Jun is not sure.

In this regard, he was ready.

If an enterprise surviving 5 years, it must develop and own something.

To study customers, we need to adapt to the needs of customers.

To this end, the company has set up a R & D department dedicated to customer needs.

Ann's R & D department will become the third party independent of the design department, and observe the needs of consumers through market researchers and VIP regular interviews.

When brands and consumers and markets establish a good channel, they adapt and interact with each other in the changing process.

If we can do this, we can find the forefront of the times and grasp the direction of the times.

Just as different ecosystems have different ways of growth, although the direction of growth is different, one thing is for sure, a brand without soul can not find directions; and adaptation and innovation are the soul of a brand.

It is not only at the beginning of this year, but also in the future, to create a clothing brand and find an environment that can represent the future survival and development of the clothing brand and look for the direction of clothing.

Editor in charge: Yang Jing