Tencent Listing Ten Years Successful Key Points Open

< p > > the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes < < hat net "Xiaobian to introduce Tencent listing ten years for the winner, the key point is open.

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< p > ten years.

2014 is an excellent year for China's Internet companies.

This year, BAT (Baidu, Alibaba, Tencent) three giants contend for hegemony, and this year many enterprises are becoming more and more ambitious.

With the rapid development of Internet enterprises in China today, with ten years as the node, we have carefully compiled the growth story behind the representative Internet companies. The Tencent of the big brother of today's "big brother" today has a way to go forward in the dispute and finally bid farewell to the "rough" Jingdong.

It is not easy to know what is going on.

In these three business samples, although the protagonists are different, but the theme is similar, most of them are about innovation.

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< p > 2004, Tencent controlled the Hong Kong stock exchange. Its market value was HK $billion and oversubscribed more than 100 times in the roadshow. At that time, its revenue was only 1 billion 140 million yuan. After ten years, Tencent became the stock exchange of Hong Kong stock exchange. Its market value was HK $1 trillion, and its annual revenue was 60 billion yuan.

From social networking, it is resplendence because of social interaction.

Looking back, from an instant messaging service to another instant messaging service, Tencent has gone through QQ and WeChat.

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< p > < strong > open and definite success or failure < /strong > < /p >

< p > QQ, game, WeChat, Tencent has grown to China's largest Internet Co in these ten years holding three trump cards.

But behind the products, the concept of openness is more critical.

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"P" not long ago, WeChat electric business WeChat shop online, but on the other hand WeChat also provides a super entry for Jingdong, public comment and so on.

According to the view of Tencent President Liu Chiping in the public comment conference, Tencent will adhere to the open platform strategy, and the public comment will not affect the opening of the independent O2O platform.

Tencent's own micro life, Gao Peng and other O2O businesses will continue to develop independently.

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P, which opened four years ago, was not easy for Tencent. At that time, Tencent faced with 3Q war and many doubts from the industry, such as monopoly, plagiarism and other sensitive words.

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< p > and at the end of 2010, Tencent CEO Ma Huateng announced that Tencent Inc has officially entered the preparatory period for half a year's strategic pformation, and the principle of pformation is "openness and sharing".

In order to achieve the goal of opening up, Tencent has even planned a half year preparatory period, inviting experts from inside and outside the industry to inquiring about Tencent.

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Beyond P, even after WeChat, Tencent has been playing the role of "scatters money" in the industry. Its Tencent industry win-win fund invested nearly 2 billion yuan in the first half of 2011 and increased to 10 billion yuan.

At first, the industry was amazed by its investment, Lok buy, Yi soon network and Kaixin net, and to invest in Jingdong, public comment, etc., the pace of media inventory has already failed to catch up with Tencent's "money spreading".

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< p > up to now, every business line of Tencent has even been refined to specific products such as application treasure, all of which have set up an open platform strategy.

As early as Ma Huateng announced the opening of the world, it predicted that Tencent will grow up to be the largest open platform for China's Internet, and Tencent will be more prominent.

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< p > it is worth noting that even though it is also open and investment, Tencent is different in the PC era and the mobile Internet era.

Public comment CEO Zhang Tao believes that Tencent has shown an open mind when pursuing shares in Sogou, so the proportion of shares this time is not large. This ratio is not only conducive to the cooperation between the two sides, but also keeps the public comment to maintain its independence so as to maintain the entrepreneurial enthusiasm of the initial team.

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< p > some analysts pointed out that Tencent is doing social business, and the essence of social interaction is sharing and opening up.

In recent years, Tencent has increasingly relied on this open concept.

Basically, it is the opening up of today's Tencent. Some people have questioned WeChat's openness, but now it seems to be just the restraint of WeChat's commercialization steps. WeChat's openness really determines the future of Tencent.

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In short, P is relying on the concept of openness. In the past ten years, Tencent has evolved from an instant messaging product to a technology giant.

Tencent has become the fastest growing Chinese brand in the list of the 100 most valuable global brands in the world in 2014. Its brand value has almost doubled, and its brand value has risen to the fourteenth place in the global brand ranking with the value of $54 billion, and has surpassed China Mobile as Asia's most valuable brand in BRANDZ.

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< p > < strong > 1.QQ counterattack: social networking is king > /strong > /p >

< p > data: at the end of the first quarter, the total number of monthly active accounts of QQ increased by 3% to 848 million over the same period, of which mobile QQ users achieved strong growth, and monthly active accounts grew 52% to 490 million over the same period.

This is a milestone in QQ's nearly 16 year history, and also a symbol of QQ's successful pition from PC to mobile Internet.

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< p > even if WeChat's latecomers live on, no one denies Tencent's core QQ.

The beginning of Ma Huateng is here.

When Ma Huateng meets ICQ, the future QQ will take shape.

In 1998, Ma Huateng saw the ICQ demonstration based on Windows system. This led to his inspiration. After three months of development, the OICQ system from Ma Huateng himself can finally be listed. This software combines paging, chatting, e-mail, but the server hosting problem has been unable to solve.

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< p > OICQ makes most users and a href= "http://www.91se91.com/news/index_s.asp" less than /a. After the Tencent was founded, it obtained $2 million 200 thousand venture capital from IDG and Hongkong PCCW, and was renamed QQ.

At this point, Ma Huateng has realized that a constantly optimized business model and a lasting business philosophy can make the company long.

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The Tencent, however, has also encountered some problems in the early development of the Tencent.

In 2000, OICQ basically occupied nearly 100% of China's online instant messaging, while AOL sent a lawyer's letter to Tencent. ICQ is a registered trademark of AOL. Therefore, any similar software that uses ICQ in the name has the risk of violating its trademark right to use.

Tencent has no choice but to change its name. QQ was originally a nickname for OICQ by netizens, but became a new official name of OICQ overnight.

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< p > 2001, domestic Sina, Sohu, NetEase and other Internet Co has been made to scale, through the listing of new capital support, and these websites through the introduction of charging business to accelerate profits.

But Tencent does not have the conditions to expand capital and carry out fees business, because at that time, it was only a company consisting of 18 people, and there was no ready-made fee collection channel.

At that time, QQ registered users had reached 200 million, but the company had tight funds. The market has been widely rumored that QQ will charge or stop service.

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At P this time, China Mobile's mobile Monnet changed the survival state of Tencent.

Ma Huateng thought to achieve business growth through the agreement with the operator "28 points account" (operator 20%, Tencent 80%), which is the birth of mobile QQ.

In 2002, mobile QQ accounted for 70% of the total business revenue of Tencent Inc. Meanwhile, Tencent improved its corporate governance structure and continuously optimized its business model. The six revision of the business plan was to get more capital support from Tencent.

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< p > after three years of development, by 2002, Tencent QQ became the largest Internet user group in China. Tencent QQ has become China's largest instant messaging service network.

In June 2004, Tencent listed in Hongkong.

Since then, the development of QQ has gone up to a higher level. At the same time, with the development of mobile Internet, QQ announced a comprehensive pformation of mobile Internet in May last year.

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< p > < strong > 2. games undefeated: Empire pillar < /strong > /p >

< p > data: according to the latest report released by Tencent recently, value added service is still a big money collector for Tencent in the first quarter of this year. The single quarter revenue reached 14 billion 413 million yuan, an increase of 21% compared to the previous quarter, accounting for 78% of the total revenue of Tencent.

Among them, the income of online games was 10 billion 387 million yuan, an increase of 23% over the previous quarter.

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< p > QQ brings Tencent not only instant messenger users, but also the game empire.

But Tencent's gaming empire can not help but open the bridge.

In 2003, the first version of the QQ game was launched, with three games, namely, card upgrading, four country military chess and chess.

At that time, the world's largest leisure game platform founder, Bao Yue Qiao went up to play a game of his own game, and felt that he was too late, so he decided to devote his research and development focus to the new project "Lianzhong new world", and the original system was no longer updated.

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< p > 2004, Lianzhong marries into the rich and become the biggest online game group in Korea, NHN banner, a large number of Korean online games resources can be pplanted, whether products, funds or talents are unmatched by Tencent.

And at this time, there are more than one Tencent in the leisure game market, as well as NetEase, Shanda and Jinshan.

But in this year, QQ games are coming back and forth, achieving the pcendence of the strong.

The reason is that Lianzhong concentrates on the big game market, leisure chess games are no longer updated, and some BUG exist for a long time, resulting in the loss of old customers.

At the same time, Tencent quickly updated iteration to win the more exquisite interface and more humane operation details.

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< p > compared with casual games, Tencent's online games are rather bumpy.

Until 2007, Tencent's big games had not done much.

In fact, not only did the Tencent fail to act as the founder of the online games mode, but a large number of Korean masterpieces were introduced in the following years.

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< p > for reasons, some experts believe that the grand success is first brought about by the innovation of the business mode, but there is no improvement on the product and a lot of adoption. With the progress of domestic R & D and the intensification of competition, any enterprise lacking in product innovation capability will be eliminated by the market.

This is so great. So is the 9 cities. The early Tencent in the large online games market is the same, even though it has a popular social networking platform.

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< p > 2007, Tencent finally made some efforts in the game market, and bought a CF crossing the line at a very low price from a small company in Korea.

In fact, Tencent has made the first barrel of gold through QQ show and chess game this year, not only buying CF, but also buying a lot of online games such as heroes League and Dungeon Fighter Online.

Tencent bought a large number of games from the new recycling, meticulous grinding.

CF launched the market only after a year of deep development. After its launch in March 2008, it launched 22 versions in the two years of February 2010, with a variety of modes, roles, firearms and constantly optimized operation experience, which finally won the affirmation of the majority of the players.

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After P, Tencent successfully developed or introduced Korea's online games to a great success. It was through this replication of R & D micro innovation that in 2010, Tencent defeated Shanda and topped the top of the online games market.

At the same time, games have also become the biggest source of profits for Tencent.

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< p > < strong > 3. WeChat crowning: social second spring > /strong > /p >

< p > data: according to the latest quarterly report of Tencent, the number of monthly active accounts of WeChat and WeChat reached 396 million, an increase of 11% over the previous quarter, an increase of 87% over the same period last year.

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< p > from social networking, Tencent's latest glories also come from social networking.

There is no need to say much about WeChat's success today, but why success has always been thought-provoking, and its origin is just accidental.

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< p > as mentioned earlier, Tencent has been maintaining a high profit growth rate for most of the time before and after the listing, relying on QQ value-added services and games. But like all Internet Co's imminent pformation to mobile Internet Co, Big Mac Tencent is the first to bear the brunt. However, this time it is still ahead of the WeChat.

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< p > October 2010, a App named Kik harvested 1 million users in 15 days.

As an application software based on mobile phone address book to achieve free SMS Chat, attracted a lot of attention, including Tencent Guangzhou R & D department general manager Zhang Xiaolong.

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P, one night, Zhang Xiaolong had an idea that the mobile Internet will have a new IM in the future, and this new IM is likely to pose a great threat to QQ.

After thinking for one or two hours, he wrote an e-mail to Ma Huateng and suggested that Tencent do this thing.

Ma Huateng quickly replied to the letter and agreed with the proposal and asked Zhang Xiaolong to be in charge of the Guangzhou Research Institute.

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< p > "anyway, it's research. No one knows what the future will be like," Zhang Xiaolong later recalled. "The whole process started for one or two hours. Suddenly, a wrong nerve was written, and the mail was written."

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< p > misunderstanding is the definition of WeChat's success by many people.

But in fact, it can only be used to describe how WeChat was born.

And then, relying on the rich resources of Tencent and Zhang Xiaolong's sharp sense of smell, WeChat has gone far beyond its peers in the evolution of most products, such as voice chat, shake function, circle of friends, and later public platforms, WeChat payment, which made WeChat late overtaking cars and other similar products.

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Lei Jun, chairman of millet P, once regreted that he was worried when he was talking about rice. If Tencent could not respond to it for a year, rice chat would be successful, but unexpectedly WeChat would come out three months later.

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< p > Lei Jun was only at the time feeling that rice chat could not become a new instant messaging tool beyond a href= "http://www.91se91.com/news/index_c.asp" > Tencent < /a >. Now WeChat has risen to an ecosystem, and mobile QQ can not even be generalized.

Although WeChat's contribution to Tencent's revenue is still insufficient, but as the biggest bargaining chip for Tencent to win the future, WeChat's huge shock in the market is directly reflected in the stock price.

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< p > access to stock market information. In the past 2009-2011 years, the limited growth of Tencent's market value also reflected this point to a certain extent.

However, when Ma Huateng accidentally inserted WeChat willow tree, the future imagination space was re opened. Thus, in just two years, the market value of Tencent rose from about 50000000000 US dollars in 2012 to over 120 billion US dollars today.

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