"All Professors", After AOKANG Endorsement, Began To Endorse Semir In The Second Half Of The Year.

< p > market rumors Semir dress will invite "a href=" http://sjfzxm.com/news/index_c.asp "> professor /a >" Kim Su Hyon as spokesperson. The company has confirmed to reporters that it has indeed signed Kim Su Hyon as the spokesman for Semir brand, and the identity of Lee Min Ho spokesperson remains unchanged.

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< p > reporter learned that Kim Su Hyon officially endorsed "a href=" http://sjfzxm.com/news/index_c.asp "> Semir brand < /a > will start in the second half year.

AOKANG international, another listed company in the field of shoes and clothing, also invited Kim Su Hyon as spokesperson. Its chairman said the contract term was one year, and the endorsement fee was calculated by tens of millions of dollars.

Semir relevant responsible person said, the new spokesman contract duration and cost and so on are trade secrets.

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< p > Kim Su Hyon is the hottest male actor in Korea now. She is popular because she plays the "all professors" in the stars from you.

Semir has signed a leading role in Lee Min Ho's "City Hunter" to enhance its brand awareness.

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"P", a company official, told reporters that the company's casual wear business has come out of the trough, and its performance will be better every quarter.

China Merchants Securities research report pointed out that in 2013, Semir brand to inventory, product line adjustment and channel pformation and a series of measures such as the continuous advance, made it the first to start recovery last year.

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< p > related links < /p >

< p > < strong > force children's clothing market Semir is heading for "children's industry chain" < /strong > /p >

< p > by the end of April, the two largest casual wear costumes of the United States and Semir released the first quarter earnings this year, while the two companies posted an increase in revenue and net profit year-on-year performance.

The net profit of US bond business and the shareholders who belong to the listed company decreased by 17.2% and 15.3% compared with the same period last year, while Sen's two data grew 3.97% and 21.12% over the same period.

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< p > the industry believes that Semir's performance is rising, and children's clothing has a larger pulling effect.

Although the clothing brand "Semir" was founded in 1996, the brand of children's wear "balbala" has become a new profit growth point of Semir clothing company.

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< p > last year, Semir worked hard in the children's market.

The Semir children's wear brand Barbara, on the basis of the original 3-12 year old children's clothing, began to expand the 0-3 year old baby clothes and juvenile clothing over 12 years old, as well as shoes, accessories and other products.

Last year, Semir also launched the 0-3 year old baby products and clothing brand Minibalabala, as well as professional shoes and accessories brand mongdodo.

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"P > Semir 's first quarter financial report," the development of children's business promotes sales growth "in the explanation of the reasons for the changes in performance.

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< p > < strong > children's wear market demand increases, boosting enterprise revenue recovery < /strong > < /p >

< p > Semir, Lining, ZARA, H&M and other a href= "http://sjfzxm.com/news/index_c.asp" > Fashion Brand < /a > the children's market is regarded as a new profit growth point, and the children market has been vigorously promoted.

Luxury goods such as Gucci, Dior, Fendi and Burberry also began to focus on the development of China's children's market.

In a sense, children's clothing market is becoming a new hot spot of competition among businesses.

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< p > industry analysts believe that the reason why the major clothing brands have bet on children's clothing, "big market, high profits, competition pattern has not yet been finalized" is the main reason.

With the opening of the "two child alone" policy, the demand for children's clothing market will continue to rise.

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< p > clothing industry analysts pointed out: with the improvement of China's economic and social level and the change of parents' consumption concept, the consumption demand of China's children's clothing market has shifted from the practical life of the past to basic life to the pursuit of beautiful fashion.

According to analysis, it is estimated that by 2015, the size of children's clothing market in China can reach 140 billion yuan.

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< p > < strong > force children's clothing market Semir needs to strengthen its product competitiveness < /strong > < /p >

"P", as a local brand Semir, makes the children's clothing market and creates the "children's industrial chain". It is also consistent with the trend of children's wear market. But the balbala brand is still in the middle and low end from the aspects of quality, design and personality fashion, and the brand image is too popular.

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< p > Semir must upgrade its products and enhance its core competitiveness. In terms of style, color, fabric, and version, consumer demand is the starting point to create products that exceed consumers' expectations.

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< p > on the other hand, Semir should speed up the cultivation and growth of new brands, gradually expand the scale, strengthen the construction of new brand operation standards for Minibalabala, mongdodo and sarabanada, enhance the profitability of single stores, develop a new brand independent supply chain system, and promote the simultaneous development of offline and offline businesses.

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< p > Semir should increase its channel size and brand awareness on the basis of its original market share, and consolidate and develop its leading position in the children's wear market in the fierce competition of children's wear market.

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