The Home Of The Laurel Home Textile Industry Is Based On High-End Vision.

< p > in the impression of ordinary consumers, < a href= "http://www.91se91.com/news/index_c.asp" > "laurel /a >" (LAUREL GODDESS) home textiles does not seem to be well-known because it is difficult for people to find "her" in the general shopping malls and stores.

However, in the world's famous high-end fashion brands, the laurel home textiles, like its name, has become a favorite consumer of the upper class by mysterious and noble image. It is favored by fashion and business people.

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< p > < strong > trademark dispute > /strong > /p >

< p > for the name of the brand, Chen Chengxiang, President of the laurel goddess (China) Limited, explained: "the laurel goddess" originated from the love story of ancient Greek mythology. Cupid shot the arrow to the son Apollo of the river god daughter Daphne and Jose. When Apollo pursued Daphne, she became a laurel tree, and was later called the laurel goddess.

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< p > however, those who are familiar with the brand of laurel goddess and those who have bought the laurel home textiles know that the "laurel goddess" is not the name of the brand at the beginning of its establishment. Its predecessor was "Daphne" home textiles. After that, it had a trademark dispute with "Daphne a < target=" _blank "href=" http://www.91se91.com/ "shoes < /a >. After more than a year of communication and consultation, the two sides shook hands and finally agreed to" Daphne home textiles "renamed" laurel goddess home textiles ". Daphne Home Textile Group (China) Co., Ltd. was renamed laurel goddess (China) Limited.

At the same time, laurel goddess (China) Co., Ltd. will use the "laurel goddess + map +LAUREL GODDESS" as the brand Logo.

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< p > for the trademark dispute, Chen Cheng said: "after the brand renamed, we immediately launched a new packaging of the laurel goddess home textile products at the laurel home textile Beijing store. All the products still keep the style and style of the previous design, but the 3 words" Daphne ", which the consumers are familiar with, have disappeared completely.

Laurel goddess (China) Co., Ltd. brand planning department also said, now the laurel home textile product is the original Daphne home textiles, apart from the name change, there is no change, but the Daphne production and management rights are still in the hands of laurel goddess home textile. The image trademark of the laurel home textile, the English LAUREL GODDESS trademark is the original trademark.

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In Chen's view, after replacing the new name and new packaging, some consumers may have a vague understanding of the brand in the short term. But in the long run, the brand DNA, which attracts consumers, will still exist, and will not affect the sales of laurel home textiles. "P"

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< p > < strong > based on high end < /strong > < /p >.

When it comes to brand DNA and product concept, Chen Chengxiang said, "creativity, courage and surprise are the first brand impressions that" laurel goddess "wants to bring to consumers. P

The goddess of laurel is a very feminine brand, mainly taking the high-end line, advocating simple fashion, simple and comfortable, graceful and generous, youthful beauty.

At the same time, the most special feature of the laurel home textile is "practical Magnificence". We draw inspiration from life, especially love, and pform the trend of home textile design into an independent stage that displays female aesthetic feeling, pforming the needs of female essence into the connotation of laurel goddess brand.

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< p > it is precisely because of this brand positioning consideration that after coming to the mainland market, Hongkong laurel home textiles first opened the counters in Shanghai green Milan square, where many famous brands both at home and abroad were gathered, which are adjacent to Gucci, Prada and Ai Ma Shi.

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< p > Chen Chengxiang said that terminal sales are the last hurdle of brand, product and all efforts to convert to value. Good terminal construction helps to display and sell products.

Therefore, laurel attaches great importance to the terminal construction of the brand, and is rigorous and precise in site selection.

"In order to better target and attract target consumers, we can promote the overall sales of laurel goddess more. We especially set up terminal counters and store stores in international luxury brands such as high-end department stores, five star hotels, senior clubs and other places where wealthy celebrities gather. However, it is difficult to find the signs of laurel goddess in general consumption places.

In fact, taking the brand as the center and taking the road of terminal construction that is characteristic and suitable for its own development can reduce the blind exploration of enterprises or brands and promote the rapid development of enterprises.

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< p > in addition to bringing high-end product experience to mainland consumers, the goddess goddess home textile has also pplanted meticulous sales services from Hongkong, and takes the concept of "full staff management" as the training staff.

Take the item as an example, the products of the laurel Home Textiles Show meticulously to the height of each shelf display, and there are strict standards for the alignment of each home textile display on the shelf.

Although it is an extremely simple commodity arrangement, laurel home textile also requires the salesmen to achieve the ultimate goal.

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< p > Chen Chengxiang said: "in the early days of opening stores, the last hour of daily business is collation training.

At this time, shops are like training grounds, training staff whistle for time, and staff should quickly organize home textile products according to the specifications. Only one product can be qualified in one minute.

Demonic training has made every laurel home textile salesman a leader in the industry, and the laurel home textile workers have similar obsession with their products.

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< p > < strong > world wide > /strong > /p >

< p > high-end products and meticulous services have made the laurel home textiles develop rapidly.

At present, the number of sales outlets of laurel home textiles in China has reached more than 500. In the future, the number of newly opened stores will reach 80 to 100 per year.

In addition, laurel goddess (China) Limited has also set foot in many industries, such as family a target= "_blank" href= "http://www.91se91.com/" > textile "/a", financial investment, commercial real estate, plation, printing, gifts, international trade and so on.

In the main business of home textile industry, besides the laurel goddess, it also has home textiles, Jacobs Lena home textiles and Anila home textiles, and its products have been exported to Germany, Denmark and Australia.

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< p > Chen Chen said confidently: "according to our home textile output, strive to enter the top ten in 3 years.

At present, the company is negotiating venture capital projects and striving to achieve listing in 2015.

Chen has said that the laurel goddess will be rumored to have been bought by a major textile company.

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< p > Chen Chengxiang said, first of all, the brand value of the laurel goddess is far more than 228 million yuan in the rumor.

In the past two years, after upgrading, the brand has become the pursuit of the natural and fashionable young textile brands. It has been favored by many franchisees, and its market share has risen rapidly. It has become the fashion pioneer who can represent the home textile industry.

Secondly, the goddess goddess of China has steadily infiltrated the market share at a steady pace.

At present, the company's four major home textile brands will release hundreds of self developed flower types every quarter, and the number of stores will increase steadily at 20% annually.

At the same time, the goddess of laurel has a strong corporate culture. At the beginning of its brand creation, it established its own goal, namely, becoming the "fashion pioneer" in the home textile industry.

Therefore, products, such as product selection, production process control, color design, and so on, have never been compared with other products, and have always been characterized by high quality, fashion and simplicity.

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< p > "laurel goddess home textile" has a long way to go in the future, so it will not be arbitrarily bought and sold.

Next, we will also plan the layout of the Spanish market and comprehensively plan the development of the brand's international market. "

Chen said, confidently.

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