Wholesale Clothing Business Is "Fast Fish Eat Slow Fish".

< p > the large and small < a target= "_blank" href= "http://www.91se91.com/" > the clothing < /a > market has become a unique scenery line. At the same time, it is also the place where many entrepreneurs start their careers.

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Liu Jinxing, general manager of Henan Long Yun Technology and Trade Co., Ltd., will come to the scene with more than 20 years of experience in Zhengzhou's clothing circles, and talk to the entrepreneurs about how to do the wholesale business of clothing. P, the business dream workshop of this Saturday.

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< p > < strong > from barbarism to branding operation < /strong > < /p >

In the clothing wholesale circle of P > Zhengzhou, a group of people, as early as the 80s of last century, smelled the business opportunities brought about by reform and opening up.

With their little savings, they set foot on the south train. They carried the a target= "_blank" href= "http://www.91se91.com/" > the clothes < /a > from the thirteen lines of Guangzhou and the white horse market.

No matter what the demand is, no matter what clothes can be sold smoothly.

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In this way, they gradually began to develop from retail vendors to clothing wholesalers with P sources.

Many of these people are still active in the wholesale clothing circle in Zhengzhou, and Liu Jinxing is one of them.

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< p > "business was really good at that time, and the entire Zhengzhou clothing market was in a state of barbarism."

Compared with the current clothing market, Liu Jinxing thought that making money at that time was simply incredible.

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< p > "in 1988, I started to go to Guangzhou to turn my clothes on. At that time, it was mainly retailing. In 1996, it began to turn into wholesale, and the sales volume was also great. I started running several main sources of goods in Wuhan, Hangzhou and other places, looking for all kinds of clothes, and becoming more and more scale, and gradually realized the value of the brand."

Liu Jinxing said.

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< p >, so he made more than ten clothing brands at one time and tried to seize the market share as much as possible. Later, however, it outweighed the losses. "Many brands do things together, which means that a lot of things are repeated many times, and dozens of orders a year will run through hotels and convention centers, and the quality of brands will not go up."

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< p > Liu Jinxing realized that he could not make the brand with the mentality of wholesale clothing. Instead of making a pile of rotten brands, he could aggregate the resources and make a brand well.

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< p > < strong > into "fast fish eat slow fish" era < /strong > /p >

< p > in Liu Jinxing's view, the original wholesale business was "the seller is king", and now it has become the "buyer is king" and has come to the end of the "retail business".

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< p > "originally wholesale, do not worry about the source of goods, funds, do not worry about customers, the clothes under the table are turned out to buy."

Liu Jinxing said that with the change of market supply and demand, only by constantly figured out tricks can we retain customers.

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< p > under the circumstances of brand wholesale operation, it is also necessary for the brand to create its own cohesive force so as not to let customers flow to other brands.

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"P >" with my current brand of Mozhi, we take every 10~15 customer as a group, each team with a supervisor to take the initiative to solve problems.

In addition, there will be regular meetings of some clients to negotiate, learn some management courses together, and enhance customer stickiness.

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< p > on this basis, we can make full use of mobile social networking tools to build WeChat group, interact with customers in time, and which customers are out of stock or need to pfer goods, which can be solved immediately, and can arrive in the province one day.

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< p > Liu Jinxing said, now has entered the "fast era", is the "fast fish eat slow fish" era, only do good customer service, brand can be done for a long time.

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< p > for those who want to enter the wholesale business of clothing, Liu Jinxing suggests that when choosing brands, they must be cautious. "Now that information is so developed, we need to know more about the Internet and find what we like. This is the premise and foundation."

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< p > < strong > market moving, competition and opportunity coexist < /strong > < /p >

< p > this year, when we talk about how to do wholesale business, we can't get around the 4 words "market migration".

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< p > in March of this year, when the Zhengzhou municipal government announced the plan for decomposing the target tasks of new urbanization in 2014, the word "market relocation" once again affected the hearts of large and medium-sized businesses in the urban area. Among them, entrepreneurs in the garment industry accounted for a large proportion.

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It is an opportunity or a disaster for the market to move out and the downtown area to be wholesale. In Liu Jinxing's view, "market relocation" is a competition and opportunity coexistence for the clothing wholesalers in the railway station area.

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< p > "now many wholesalers in the silver based trading city have begun to brand operation, which is also a trend in the future."

Liu Jinxing said that the wholesale market in the railway station area was formed over the past decades, and the relocation of the market will eventually lead to the relocation of the real wholesale business. Some of the existing commercial cities will be pformed into shopping squares. However, some wholesale merchants holding the property have begun to develop in the direction of brand operation after accumulating a large amount of funds. The operation of branding is not related to the wholesale market.

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< p > Liu Jinxing said, in addition to this, we must consider that the market relocation is not something that can be accomplished overnight. At present, there are not many markets to carry out the wholesale clothing market. With the continuous construction of the new a href= "http://www.91se91.com/news/index_s.asp" and the market < /a >, the competition in the clothing wholesale industry will become more and more intense. At the same time, it will also usher in a great deal of business opportunities. "Business opportunities come from many aspects. You need to constantly challenge yourself, seize the business opportunities, and put business opportunities into practice."

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