Consumers Are Not Buying The Discount Sale Of Shoes And Clothing.

< p > > a href= "http://www.91se91.com/news/index_f.asp" > clothing > /a > discount sales promotion. What can consumers do to save money? Businesses stimulate sales and brands digest their inventory.

But a recent overseas survey shows that consumers are not getting cheaper and buying more.

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< p > a survey conducted by Coupon Pop, a marketing tool, for 4 months to collect ten million consumer purchases shows that a 10% discount is a turning point. Offering larger discounts will only result in less sales.

Products with a value of $100 and below, 10% is the best discount point; the best discount point for products between $101-200 is about 15%, but there will be no more going up; the best discount point for 201 dollars or more is actually down.

Businesses only need to set a 5% discount rate.

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< p > in contrast to the domestic outdoor market, most of the "discount promotions" focused on such special sessions as the end of the season, business activities and brand sale, but now they have become the norm of some brand products.

The worse and worse discount wind is pulling down some mainstream brands, especially during the electricity supplier war.

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< p > some people in the industry believe that the rapid rise of the outdoor industry has attracted many a target= "_blank" href= "http://www.91se91.com/" shoes "/a" clothing manufacturers to invest in outdoor areas, including domestic sports brands, resulting in an excess of capacity and demand imbalance.

With the slow development of the industry in recent two years, some of the more difficult brands and businesses have been discounted.

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< p > in the increasingly competitive market, discount sale is a powerful marketing method. But in the choice between long-term interests and survival pressure, should practitioners consider more ways to make it more effective? < /p >

< p > < strong > now, the trend of domestic outdoor products discount is obvious: < /strong > /p >

< p > on the one hand, professional enthusiasts pay more attention to the protective performance and technical content of products in the process of purchasing outdoor equipment, and make professional outdoor brands maintain strong competitiveness.

International top brands are strong, and domestic brands are mainly discounted.

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< p > on the other hand, those brands that have long been in the "discount" state are mostly in the way of the high price of the tag, giving consumers false satisfaction to compete for the market.

Moreover, with the emergence of the concepts of outdoor and outdoor recreation, the outdoor products of fashion and urbanization are closer to the ordinary shoes and garments, and the rapid change of products makes the discount more frequent.

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< p > < strong > > how to use discount sales promotions? Some people in the industry put forward the following suggestions: < /strong > /p >

< p > 1, any sales promotion method has the value of existence. But effective discount sales promotion should not only care about selling, but should pay more attention to the value after sale, so that consumers can agree with the value of brand and product and produce the behavior of buying again.

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< p > 2, discount sales promotion is not the only weapon to deal with fierce market competition. We should emphasize the rationality and controllability of its application.

The intensity of discount competition in different regions should be different.

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< p > 3, terminal channel discount should clarify its own position, reduce the price < a href= "http://www.91se91.com/news/index_s.asp" > Sales < /a > the purpose is to train the future consumer group or just deal with the stock stock, this should be based on the investigation and analysis of the competition in the surrounding industry.

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