Light Luxury Market Environment Changes Test Financial Street Shopping Center Operation Ability

< p > here, the world's < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/" > shoes "< hat > net" Xiaobian introduced to you is Financial Street shopping center light luxury change, project adjustment and operation difficult. < /p >
< p > it is reported that the adjustment of Financial Street shopping center will increase 20% tenants and introduce a large number of light luxury brands to expand the catering business. In the new round of adjustment, shopping malls will no longer focus solely on big brands. < /p >
< p > Financial Street commercial general manager Yao Qihuai said before that the format layout is the focus of shopping malls adjustment. Financial Street shopping center plans to double the proportion of catering from the current 15%. Recently, the dessert has been opened and the Xiaonan hall under Xiaolan national flag will be stationed. The price of the restaurant brand is 100-200 yuan. To increase brand richness, coffee, fashion digital, bookstores, flower shops and other formats will also be gradually settled. < /p >
< p > in addition to increasing catering and experiential formats, Financial Street shopping center will absorb a large number of light luxury brands. However, Yao Qihuai emphasized that the high-end positioning of shopping centers will not change, but the inclusiveness of high-end brands will become stronger. < /p >
< p > < strong > market environment change < /strong > < /p >
< p > according to Financial Street's official adjustment plan, it is easy to catch a key word "light luxury". < /p >
< p > Guo Zengli, director of the Development Committee of the China shopping union shopping center, introduced to the real estate new media that "light luxury" is a relative concept in China. It refers to a relatively large brand with a low price but a brand with high fashion concept. It's a kind of luxury goods between fashion and high-end luxury goods. < /p >
< p > in a mature market, the consumption of luxury goods tends to be stable after the concept of comparison is weakened. In addition, the increase of domestic anti-corruption efforts and the change of consumer behavior in the Internet era have become the constraints that lead to the continued downturn of high-end luxury business in China. < /p >
< p > Financial Street also mentioned in its 2013 report that under the influence of national policy regulation, the high-end consumer market in the consumer retail market has declined, and the sales revenue and rental income of Financial Street shopping center have been affected. < /p >
< p > therefore, the urgent task of domestic shopping center operators is to extend the age of the customers and extend the brand combination richness of the customers. This is also the trend of the world. < /p >
< p > "the operators will do everything possible to extend the price band instead of focusing on a narrow range of products like the past. The price belt is elongated, bringing the corresponding extension of age belt and income belt. Guo Zengli explained that in the past, high-end businesses only had high-end brands, serving high-end people only. Now the distinction between luxury and high-end is blurring, and the scope of coverage will become larger after extension. This shows that the location of shopping centers is becoming more and more diversified. < /p >
< p > a commercial real estate professional in Beijing concluded that Financial Street, by leaning towards the luxury brand and expanding its catering business, is hoping to expand its brand coverage to attract more people, thereby increasing sales and increasing project profits. < /p >
< p > in fact, Financial Street shopping center has always been criticized for its disadvantage, that is, too little traffic. Although the company and some professionals also pointed out that simple passenger traffic can not be equated to purchasing power and turnover. < /p >
< p > but Yao Qihuai once said recently that the average daily passenger flow in shopping malls is around 20 thousand, and that there is still room for improvement in passenger flow. "This year, the promotion and promotion activities of shopping malls are more than before. The transformation effect of shopping malls is more obvious. In May, the passenger flow grew by more than 35%. In the first half of June, the passenger flow increased by 50% compared with the same period last year." It can be seen that at the company level, passenger volume is not an essential reference data. < /p >
< p > < strong > operation ability test < /strong > /p >
< p > a common sense of dialectics is that the development and change of things are the result of internal and external causes, and even internal causes are the root causes. < /p >
P is also the leader of high-end luxury business. In the same industry background, Beijing Xinguang department store located in CBD business area has been selling more than 7 billion in recent years, while the data of Financial Street shopping center maintained at 10-20 billion. < /p >
< p > Beijing commercial real estate circles generally agree that Beijing's traditional luxury goods gathered in the East, including Wangfujing, China World Trade Center, Xinguang Tiandi and so on, while the west is a blank area. In addition, although the high income group in the west of Beijing is more rational in terms of consumption, the price sensitivity is not too high, and the fashion degree is slightly different. < /p >
< p > at the beginning, Financial Street a href= "http://www.91se91.com/news/index_s.asp" > shopping center < /a > was officially targeted at the vacancy of high-end luxury market in the west of Beijing. However, all the time, it has been explained that the problem is not warm. < /p >
< p > Yao Qihuai also admitted to the media that in the isolated business circle, Financial Street shopping center needs to attract more high-end customers and consumers around the market with richer formats. < /p >
< p > more importantly, for commercial real estate in Financial Street, although commercial real estate is only one word difference, for development operators, there is also a need to overstep the technical and ability barriers. < /p >
< p > besides the Financial Street shopping center, the Mei Sheng square located in Xidan is the only retail project of Financial Street in Beijing only two. It is understood that in 2008, Financial Street bought the project from 1 billion 600 million Beijing Mei Sheng Real Estate Development Co., Ltd., and signed a twenty year lease contract with Paris's Lafayette department store (China) Limited at the end of 2010, which was opened in September 2013. < /p >
< p > it is reported that the investment and operation of Mei Sheng Plaza are handled by the old Buddha, and Financial Street only receives the rents of shopping malls. As a result, the retail business owned by the company is only one of the shopping centers in Financial Street, and its business experience is obviously one of its weaknesses. < /p >
In the research report issued by CITIC Securities in June, < p >, there is also implicit expression for the capacity of < a href= "http://www.91se91.com/news/index_cj.asp" > Financial Street < /a > operation commercial project. < /p >
"P >" in the field of office building and management, the company is at the forefront of the national development enterprises, but in the field of specialized management of shopping malls, the company still has room for improvement. From the location of the two main retail properties of the company (Xidan and Financial Street), we believe that once the company has made a breakthrough in the combination of retail property and management capabilities, the profitability of the project should have a strong room for improvement. < /p >