Top Luxury Brand Entertainment Marketing Breaks The "Anti Luxury Complex"

< p > Woody Allen The Blue Jasmine (blue Jasmine) impolitely sneer at the almost affectation of the lifestyle of luxury brands.

Armani < a href= "http://sjfzxm.com/pioneer/" > luxury < /a > brand spokesperson Cate Blanchett plays Jasmine, a superficial woman who fantasies about owning aristocratic lifestyle.

Among the luxuries she has, the focus is a Hermes Birkin bag, whether rich or homeless, Birkin of Hermes is always with her.

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< p > "anti luxury complex" is popular in emerging markets and mature luxury goods market. This is also the trend of luxury brands' sublimation in self mocking and self entertainment spirit.

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< p > Woody Allen The Blue Jasmine (blue Jasmine) impolitely sneer at the almost affectation of the lifestyle of luxury brands.

Armani luxury brand spokesperson Cate Blanchett plays Jasmine, a superficial woman who fantasies about owning aristocratic lifestyle.

Among the luxuries she has, the focus is a Hermes Birkin bag, whether rich or homeless, Birkin of Hermes is always with her.

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< p > this change is already a trend. Luxury brands, which are so entertaining and bright, have been adapted to the development of social media, which has important discourse power.

Consumers can also further understand the brand positioning and enhance brand awareness.

They admired their allegorical wisdom, and this self mockery can also bring the public to a branded outburst and a brief blowout in sales.

People even temporarily ignore the ingenious technology, detailed intentions, superior material and high integrity that the product originally wants to express, and buy some luxury brand fashion clothes at the expense of the original, just because they like the design with high expression and high recognition which can bring people relaxed atmosphere, and show their firm stand in fashion.

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< p > > strong > Prada Prada2014 this season, the collision between luxury materials and fashion accessories inlays < /strong > /p >

< p > Prada Prada2014 "candy for the eyes" series challenges traditional challenges, using the satire effect of luxury goods, contrasting the luxurious material of shoes and bags with the fashionable jewelry fragments.

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< p > < strong > Bao Tejia Bottega Veneta 2014Blythe theme window < /strong > /p >

The Blythe series of < p > Bottega Veneta uses dolls as human model props to challenge traditional and conventional aesthetics.

Bottega Veneta, whether it's product or terminal store, low-key and luxurious concept design is in sharp contrast to the remodeling of the theme Blythe window display of the idyllic cartoon character doll.

And this image can be duplicated in every terminal store.

The typical image of Blythe dolls is golden color fashion hair, blue green eyes and perfect and exaggerated waist.

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< p > < strong > Moschino spoof McDonald > /strong > /p >

< p > Moschino also used satirical images in the 2014-2015 autumn and winter new models, putting the unique mass products on the outer garment of luxury, such as Moschino handbags with striking McDonalds signs.

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