Zhengzhou Shopping Mall Will Welcome Summer Heat And Relax Prices.

< p > < strong > facing the traditional off-season < /strong > < /p >.

< p > strong > shopping mall coincide with the summer "big price" < /strong > /p >

< p > labor day, mother's day, children's day, Dragon Boat Festival, father's Day...

Coupled with the "6. 18" electricity supplier war, the nodes in May and June are enough to promote the promotional war of the major shopping malls in Zhengzhou. At the same time, it has also satisfied many consumers' "cheap" pleasures.

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< p >, in the face of the overdraft consumption potential after the sales campaign, the next July and August will be the most difficult days for businesses.

The two months seem to be hard and long, not only because of the weak growth in consumption, but also the traditional off-season of shopping malls, and two or three months from the next major holiday.

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< p >, however, this year, merchants did not wait to die. From mid June, Zhengzhou's large and small shopping malls were involved in the "Zhongqing" team, and the intensity was significantly greater than before, just behind the annual celebration.

This week, with the end of "Zhongqing" and officially entering the summer vacation, the major shopping malls invariably take the theme of "big price" as the theme and launch the first shot for off-season marketing.

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< p > in the middle hall of the first floor of Zhengzhou main store, a large children's < a href= "http:// www.91se91.com/news/index_c.asp" > clothing "/a" sale will be started. The children's clothing of Xiao ADI, Li Ying house, Parker and so on is as low as seventy percent off, and there are various toys on sale at the scene.

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< p > July 4th ~6 days, the "new summer" of the big business New Mart store, "five stores".

In addition, there are several exclusive benefits that deserve our attention.

Conform to market changes < /p >

< p > < strong > traditional business should be characterized by specialization, < /strong > < /p >.

< p > clearing and releasing prices can promote sales to a certain extent, but businesses can not get through the long and short season of these two months only by buying and selling.

Some people in the industry say that the biggest "injury" of Zhengzhou department stores is that the homogenization and the aging of the industry are too serious. In addition, the impact of electricity suppliers on physical department stores is increasing. If the department stores continue to indulge in the old way of price war, it is likely that department stores will be eliminated in the near future.

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< p > this is obviously not alarmist. The traditional department stores need to adapt themselves to the changes in the market environment and make innovations in time.

For example, the new world [0.64% Fund Research Report] department stores take advantage of the world cup to enter the most popular knockout stage, start the "VIP happy Carnival" campaign, Thanksgiving hundreds of thousands of VIP members, and carnival with the fans.

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< p > traditional department stores can not compete with the electricity providers and the industry for a long time. After all, the cost of operation determines that there is no inherent price advantage.

In order to win the battle for consumption, the department stores must rely on the attraction of the merchandise itself and thematic special marketing, so as to get rid of a "professional" route suitable for themselves and for consumers to experience other kinds of experience.

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< p > < strong > who is making decision consumption < /strong > < /p >.

< p > < strong > seize the women's purse to ensure that the performance is < /strong > /p >

< p > the famous feminist German Greer (Germaine Greer) described the impact of women on consumption in the book "The Whole Woman". "Now 80% of women's goods are bought by women, and the modern economy depends to a large extent on women's consumption of products and services."

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< p > in "2013 China business Magnolia annual meeting", Ma Yuhua, former president of China Merchants Bank quoted data as saying: "we have 70% of Chinese household consumption decision makers not men but women. The hostess is a married woman who is 25 to 44 years old.

They not only determine the quantity and quality of consumption, but also have decision-making positions in family financial investment.

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< p > because of this, many shopping malls are now targeting women in marketing. Perhaps the apparent reason is that women prefer shopping. In fact, the more important reason is that businesses have realized that women in modern society have stronger voice and decision-making power, especially in daily consumption.

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< p > from the statistics of < a href= "http:// www.91se91.com/news/index_c.asp" > Denis < /a > department store, Da Shang Xin Ma Tai Jin Bo Da Dian and Zheng Dao garden department store, the proportion of women in VIP customers is about 80%.

It is worth noting that about 90% of the buyers of women's wear and children's wear are women.

And among men's buyers, female consumer groups account for more than 50%.

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< p > in the most upscale VIP customers such as diamond cards, gold cards and supreme cards in the shopping arcade, the most consumptive high-end customers are mainly concentrated on "full time wives", who make the shopping malls still keep beautiful performance on working days.

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< p > more interestingly, in this year's "Zhongqing" schedule, shopping malls in Zhengzhou generally indicate that female passenger traffic has increased significantly over the same period.

According to insiders, the biggest difference this year is that "Zhongqing" is in the world cup. Men are busy watching the ball. Women who are temporarily abandoned by their husbands and boyfriends usually choose to go shopping with their girlfriends for comfort.

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< p > for this, Denis department store responsible person said: "at any time, the commodity itself is the most important."

So Denis concentrated more time and effort on the brand introduction and up-to-date cabinet of department stores.

The only way to solve the problem of homogenization is to achieve "others do not have, we have; others have, we are fast".

To this end, Denis will not only provide rich summer wear and various travel equipment in summer, but will also unveiled the latest autumn suit at the first time.

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< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > consumption > /a > bright spot > /strong > /p >

< p > > strong > store begins to prepare "Qixi" activity < /strong > /p >

< p > as the only node worthy of hype in the whole summer season, the Tanabata Festival is a long way to go.

At present, businesses in Zhengzhou generally say that they will launch various romantic and warm theme activities on Tanabata.

However, it will not highlight the marketing efforts, but emphasize the sense of experience.

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< p > especially the major shopping centers have begun to prepare for the "Tanabata" activities.

According to convention, large scale blind dates, surprise gifts, on-site interaction and other links are indispensable.

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< p > for this, insiders pointed out that the shopping center has both venues and no lack of popularity, and is best suited to the theme marketing of traditional festivals such as "Qixi". It is hoped that this year businessmen will have some more "Crazy" moves and give full play to the advantages of real business, so that the so-called "traditional light season" can also have more highlights.

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