2009 What Is The Way Out For China'S Shoe Material Industry?

The unique leather and footwear industry in China is facing severe challenges and challenges due to international trade barriers, RMB appreciation, raw material prices and labor shortages, and the implementation of the new labor contract law. China's leather and footwear industry, which is in a precarious position, has become the focus of attention of the global industry.

The financial crisis triggered by the Wall Street in the United States has taken the lead from the other side of the ocean to attack the core area of the "world factory", Guangdong province.

What enterprises will be affected by the financial tsunami? How will the shoe material industry cope with the severe economic winter?

If we are optimistic, in the long run, this financial tsunami is an opportunity for China's shoe material industry.

If the shoe material industry in China can seize this opportunity and make a very farsighted decision, it will become the winner in this financial crisis.

Below, let's first look at the development of shoe industry in Guangdong.

As one of the important footwear production bases in China and the world, Guangdong has produced about four billion pairs of shoes annually.

In 2007, footwear exports in Guangdong reached a new high.

According to customs statistics, footwear exports in the Province amounted to 3 billion 680 million pairs, with a total export value of US $9 billion 580 million, representing an increase of 13.86% and 14.6% respectively, accounting for 43.3% and 37.8% of the total exports and the total value of the country.

For the shoe material industry, "the world shoe industry is looking at Guangdong and Guangdong shoes materials all over the world". It is a highly valued and widely recognized view of Guangdong footwear materials industry.

As the main production and distribution base of shoes and shoe materials in the world, Guangdong has been playing an important role in the global footwear industry.

The prosperity of shoe material industry in Guangdong has greatly promoted the development of footwear industry in Guangdong, and has also promoted the development of shoe material market of all major shoe production bases in China. Guangdong shoe materials are not only the locomotive of Guangdong footwear industry, but also become the "weathervane" of the world footwear industry.

Guangdong leather and shoemaking industry occupies a pivotal position in the same industry as well as the largest shoe manufacturing base in the world.

At present, most famous brands and famous brands in the world are processing and producing in Guangdong. More and more famous international and domestic enterprises enter Guangdong to set up operation centers, purchasing centers, branches or offices.

At the same time, leather and footwear industry also play an important role in the national economy of Guangdong.

The enterprises above Designated Size in the province have achieved industrial output value of 67 billion 900 million yuan, and the whole social value has reached more than 100 billion yuan. Leather and footwear industry has become one of the dominant industries in Guangdong province's export earning foreign exchange.

In recent years, the export of leather and footwear products in Guangdong has exceeded US $10 billion a year, of which footwear products have been exported to US $about nine billion, and our products are mainly exported to the United States, the European Union, Hongkong, Japan, Russia, the Middle East, Africa, Korea and other countries and regions.

In Guangdong Province, the industrial cluster characterized by footwear and leather goods and bags has become a mainstay of the development of the industry, and has also stimulated the development of the local economy.

Leather and footwear industry is an important industry that attracts social employment and brings social harmony and stability.

It is estimated that in Guangdong Province, there are 2 million employees in the industry directly, and 5 million employees in the supporting industries.

The development of leather and footwear industry has led to the development of industries in the upstream and downstream industries, such as chemical industry, rubber, plastics, metals, machinery and equipment, shoe market and other related industries.

But today, the footwear industry in Guangdong is facing severe challenges.

The Pearl River Delta shoe industry has suffered from unprecedented industrial pfer.

The tremendous pressure generated by frequent adjustment of policies has made labor-intensive shoe enterprises face a new round of survival choices.

The continued appreciation of the renminbi, rising prices of raw materials, rising wage costs, recruitment difficulties, export trade adjustment and the implementation of the labor contract law have made the footwear industry face a severe test.

At present, the delicate emotions of wait-and-see, anxiety and hesitation are beset by the shoe industry in Guangdong. The new era of shoe shuffling in the PRD has arrived.

Since 1990s, the Pearl River Delta and the Yangtze River Delta have been the two engines of China's economic growth. Until now, China still has only two engines.

The industrial upgrading of the PRD may affect the development prospects of the PRD. If the engine of the PRD is out of order, it will have a great negative effect on China's economic growth.

Although all provinces and cities in China are talking about industrial upgrading, the hope of upgrading in the global competitiveness still depends on Guangdong and the Pearl River Delta.

Because of this, the industrial upgrading of the Pearl River Delta is crucial to the entire manufacturing industry in China, and even to a large extent, affects the success or failure of "made in China" and affects the development of Chinese industry in the global market.

Generally speaking, the factors that affect the development of China's shoe material industry are mainly concentrated in five aspects: financial tsunami, RMB appreciation, export tax rebate reduction, EU anti-dumping, new labor contract law and so on.

Especially in the wake of the financial tsunami, many shoe materials enterprises are inevitably affected.

First, analyze the industry chain.

The essence of industrial chain is to describe an enterprise group structure with some internal connection. It has upstream and downstream relations and exchange of mutual value. Upstream links deliver products or services to downstream links, and downstream links feedback information to upstream links.

The shoe and shoe industry is at the forefront of the whole industry chain.

Shoes and shoes complement each other, shoe industry develops well, shoe material also follows prosperity naturally, shoe industry develops badly, shoe material also follows decay.

First of all, we will analyze the impact of the financial tsunami on the footwear industry and how big the impact will be on the shoe material industry.

The global economy has been hit by a decline in people's incomes and consumption.

The downstream links of the industrial chain affect the upstream link, and the consumption concept of the people has changed.

The necessities of life, in fact, also have duality, that is, their consumption elasticity.

Shoes are necessities of life, and they also have consumption elasticity.

Therefore, when people change their consumption concept, they pay more attention to price factors.

China's footwear products are basically low-end products. First, the impact of this crisis is on high-end footwear products, followed by low-end products.

Due to the impact of the financial tsunami, many enterprises have closed down, and the government has introduced various measures to deal with it.

Firstly, it is the guidance of industrial pfer.

Some small and medium-sized enterprises in the Pearl River Delta have been forced to move away due to rising costs and industrial pfer policies. The prospect of enterprises' survival is uncertain. Therefore, Guangdong has also been widely questioned: it seems inappropriate to pfer industries under the financial crisis.

The author believes that industrial pfer can not be a hard pfer.

The government should set up an effective guiding mechanism to upgrade industry matching.

As for small and medium-sized enterprises, there are always some limitations. The grasp of the overall and long-term interests will be limited by their own goals and direct interests. If there is no correct guidance, the enterprises will be in a rather confused state.

The lack of government influences the operation and effectiveness, survival and development of enterprises.

Secondly, the government should prevent the pfer of industries to foreign countries. If this kind of frenzy occurs, the employment problem which is generally concerned by the society and a series of social problems that may arise from it can not be ignored. It will also strike hard for China to move from "shoemaking power" to "shoemaking power" in the future.

Secondly, in the aspect of EU anti-dumping, I hope the government can increase support.

Recently, the footwear industry anti-dumping Coordination Conference held in Guangdong, the "Guangdong footwear industry anti-dumping alliance" was officially launched.

The Ministry of Commerce, the China Light Industry Arts and crafts import and Export Chamber of Commerce, the China Leather Association, and the above ministries and associations are "tied up" for discussion. There is only one theme: "EU China leather shoes anti-dumping" sunset review "Coordination Committee.

Through the government's support for trade associations and the EU to communicate, it may achieve better results.

Besides the national policies, enterprises themselves should also respond positively.

In the past two years, more and more people are used to call China "the world factory", and more and more people regard the Pearl River Delta as the "Chinese factory".

In fact, China is also a big exporter of shoe materials. According to the previous analysis, the total demand for international shoes will not drop a lot, and it will not exceed 10% at most.

More importantly, the financial crisis has made many international shoe making enterprises consider the price factor when they are looking for materials. The "cost performance ratio" of China's shoe materials has an international advantage.

Enterprises should strengthen their management and product innovation on the basis of providing the standard materials that conform to the export country. Through independent innovation, they can form some independent brands, improve product quality and added value, strive to build famous brand products, and guarantee their brands with quality.

For Guangdong footwear industry in the future development of ideas and countermeasures.

1.. Increase the intensity of technological pformation and independent innovation, improve the quality, and gradually improve the quality of the market and intensify competition in the industry. If the footwear industry in Guangdong wants to achieve sustained and stable development, it is necessary to change the pattern of low level expansion of enterprises, establish the guidance of market demand, and accelerate technological pformation and innovation around the main factors such as the quality, variety, function and enterprise efficiency of the products.

2.. To implement the strategy of brand promotion and improve the quality and grade of products, the whole industry should be bold and good at setting up its own national brand image in the international and domestic markets in accordance with the spirit of the provincial Party committee and the provincial government on "brand driving strategy" and "striving to create famous brand in traditional industries".

We appeal to the relevant government departments to give priority to arrangements for enterprises with famous brand products to expand production, technological pformation, development and scientific research, and encourage qualified enterprises to create provincial, national and even international brand names.

3.. Strengthen the construction of industrial clusters and form the backbone of industrial development. The footwear industry cluster of Guangdong province is the backbone of the industry development and regional economy.

However, due to the labor-intensive and low tech traditional industries, there are problems such as weak development capability, few well-known brands, lack of awareness of environmental protection and poor protection measures, more potential safety risks and lack of social services.

In order to maintain the advantages of industrial clusters, we must guide and support them, optimize and upgrade them, and take a new road to industrialization.

At present, Huidong women's shoes, Jieyang shoes, Heshan shoes, Chaozhou shoes and other industrial clusters are creating the province's industrial upgrading demonstration area, and strive to make more industrial clusters in the upgrading demonstration area in the next 3 years.

We should pay attention to the cultivation of regional brands.

These regions should create conditions and expand their influence. By regionally reporting provincial and national regional brands, we should strengthen regional characteristics and indications of origin so that they can truly become models of sustainable development of industrial clusters.

4.. Pay attention to the domestic market and expand the diversified international market. The shoes produced by Guangdong are exported to all parts of the world. The 80% countries have high dependence on foreign trade. Because of the simple processing technology, low standards of foreign access and the increasing competition of products, they have entered the era of meager profits. In recent years, they have encountered trade frictions such as anti-dumping.

In this regard, we must seriously reflect on the issue of enterprise upgrading and market adjustment. Enterprises must pay attention to improving their capability of independent innovation, cultivate their own intellectual property rights and independent brands, accelerate the establishment of a modern management system that is in line with international practice. Powerful enterprises should start developing international sales channels and form a complete industrial chain of R & D, production, processing and brand marketing, so as to enhance their core competitiveness and take the initiative to cope with changes in the international market.

At the same time, we should pay attention to the international market trend and actively participate in the international division of labor. In addition to maintaining the original market, such as the United States, the European Union, Hongkong, Japan, Russia and other major markets, we need to open up new markets, such as Central Asia, the Middle East, Africa, South America and Southeast Asia.

(5.) implementing industrial pfer and upgrading, and promoting the rational layout of industries according to local conditions. Guangdong's original footwear industry developed regions such as Guangzhou, Foshan (South China Sea), Shenzhen and Dongguan are facing challenges such as increasing annual production costs, accelerating urbanization, demanding more stringent environmental requirements, and developing industries with more potential for development, and gradually lose their competitive edge.

In order to develop these enterprises, they should change their thinking in a timely manner and shift to areas with more resource advantages.

There are many ways to pfer, for example, in order to maintain and develop the advantages of central city's pportation, information and trade, and so on, we should develop "headquarters economy" and so on.

With the improvement of China's economic strength, with the accelerating pace of world economic integration, the footwear industry's worldwide integration and cooperation will further speed up, of course, competition will be unprecedented.

On the basis of consolidating its own advantages, the footwear industry in Guangdong has set up brand, scientific management and reasonable operation to further internationalize and internationalize, and strive to increase participation in world exchanges and cooperation, and strive to enhance the image of the footwear industry in the Pearl River Delta in the world, and strive to build the world brand of Guangdong shoes.

At the same time, enterprises can take advantage of the platform of industry associations to cooperate and cooperate in overseas market development.

Trade associations should be fully organized as an industry organization.