Dealer Dilemma

For most dealers, they belong to the "vulnerable group" of the society.

Not to mention that the upstream manufacturers are mainly based on me, and put forward all kinds of strict requirements for distributors' qualification, that is, downstream retailers and stores, supermarkets, and dealers also regard their dealers as private "banks" and "ATM". They not only have no interest payments, but when they are short of money, they will change their ways to find dealer withdrawals.

The superiority of the dealer's original "matchmaker" also disappeared with the popularity of "free love" in modern society.

How to get rid of the predicament of dealers and save their own cakes under the shadow of manufacturers is a problem that dealers must face.

In my opinion, the first thing to solve is to clarify the position of oneself.

Many of our distributors have not been aware of their future development since the beginning of the business. With the courage and courage of the dealers in eight and 90s, they have made a lot of decisions.

As everyone knows, blindly following the wind is a sign of self graves.

Therefore, from the very beginning, we should clarify our position and identify the direction of development so as not to lose our way.

Secondly, in the era of "professional" popularity, dealers also need to take the road of specialization.

The reason why an expert becomes an expert is that he has some unique research ideas in a subdivision field and can tell something that no one else knows.

Therefore, our dealers should also take the road of specialization so as to become an expert in the local market.

Third, determine the direction of their own development, can be to logistics providers, distributors in such a direction.

Many of the manufacturers now have dealings with stores, supermarkets and retail outlets, and they have offices or direct sales offices in all parts of the country, especially those of some large companies and specialized Brand Company.

For example, Procter & Gamble, Wahaha and other enterprises do their distributors. Apart from doing well in logistics and distribution services, others are regularly making payments to these companies. As for the market launch and brand development and planning in the local market, the manufacturers are responsible for them.

Although the profit earned by a professional logistics distributor is not very high, it has a lot of water and the risk of the dealer is also very small. What's more, the distributor can improve and consolidate his distribution network and make more agents of the manufacturer so as to share the cost of the network and gain more profits.