SAIC Has Cracked Down Online Selling Fake Taobao's "High Imitation" Has Become A Sensitive Word.

In recent years, the rapid development of e-commerce in China has brought great convenience to people's lives. Recently, the relevant data released by the Ministry of Commerce showed that in 2013, the scale of China's online retail market has reached 1 trillion and 850 billion yuan. China surpassed the United States and became the largest retail market in the world. However, accompanying with it, the problem of selling fake products in the Internet field is becoming more and more serious. According to the survey, only 20% cosmetics sold in the cosmetics industry are fake. In the field of sportswear, bags and other areas, the problem of selling fake goods is also common.

　 Reporter It is learned that the Ministry of commerce is leading the relevant departments to improve the laws and regulations in relevant fields. Recently, SAIC has also been unable to resist the decision. It has decided to jointly launch a thunder and lightning action against the Internet at all levels. This special action will last for 5 months, and will focus on network trading platform, shopping website and group buying website.

Many consumers and even companies have clapped their hands for the relevant actions. Reporters who log on to Taobao website found that the word "high imitation", the highest frequency of counterfeit luxury goods sales, has become a sensitive word.

Will such a high standard and long time online anti counterfeiting action still be "healthy" in the online retail market? We will wait and see.

　 Chaos: counterfeit goods run rampant, and famous websites are also selling fake products.

Miss Cheung has bought a Estee Lauder eye cream on an electronic business platform. The seller expressed support for the "counter inspection". The price was only 55% off of the counter price. She thought she had picked up the treasure. However, when waiting for the product to be opened, compared with the authentic product bought from the counter, Miss Zhang knew that she had bought a fake.

"When I saw the packaging, I felt differently. Later, opening the bottle and comparing it, it was not the same thing at all. Although the form of eye cream is very similar, the taste is quite different. I must have bought fake! "

Later due to product The outer package is damaged and cannot be returned. Miss Zhang can only accept it. Like Miss Zhang, it is not uncommon to encounter fake products when shopping online.

The reporter understands that in the products that Chinese consumers often buy online, cosmetics occupy an important market share. Because the price of cosmetics sold on the Internet is basically lower than that of the counters, some of the products even have only about 70 percent off of the price of the counters, thus attracting many women who love beauty and are cheap. However, the quality of cosmetics sold through the Internet is worrying. Even some well-known e-commerce platforms are often exposed for sale.

According to the Beijing business daily, in March of this year, Dangdang and Amazon were exposed to the fact that some of the cosmetics sold were not from official channels. Online shopping of Estee Lauder, L'OREAL and other cosmetics came from the wholesale market. In less than a month, CCTV also unveiled the black chain of high imitation cosmetics, pointing to Taobao Tmall as the market access for counterfeit cosmetics. Famous cosmetics websites have been exposed, and online shopping cosmetics have become the worst hit areas of fake products.

In fact, the first Chinese cosmetic safety index released by the China cosmetics alliance revealed that according to the total number of sales of Chinese Internet produced by more than 100 famous cosmetics dealers, more than 20% of the Internet sales cosmetics were fake.

In addition to the proliferation of fake products in cosmetics, relevant public reports also pointed out that the electronic business platform has become a high imitation luxury goods, counterfeit sports clothing products, and even a selling place for counterfeit mobile phones.

In this regard, e-commerce observers, Wan Qing consulting CEO Lu Zhenwang also admitted that the situation of e-commerce in the field of selling more serious, "fake wine (high imitation), fake package (high imitation, low imitation), fake shoes (Adidas and Nike are the hardest hit), fake cosmetics (L'OREAL and Estee Lauder flooding), do not believe small ticket, too easy to fake, believe your own eyes, you can go to the counter to let the clerk see, and once the purchase of foreign names 55% off, even far below the Hongkong special price, so be careful!"

The problem of online selling is rampant, accompanied by complaints about online shopping. According to the statistics of complaints received by Consumers Association in 2013, 12950 of the 20361 complaints were about online shopping, accounting for 63.6%. Among them, sales of fake and shoddy goods, goods or services are not in conformity with the agreement, and after-sales service is difficult to cash and other issues are most intense.

Follow up: SAIC intends to launch special rectification actions

Insiders admitted that compared with the traditional cases of online selling, the Internet sales case has some practical difficulties, such as difficulty in information capture, difficulty in investigation and collection, difficulty in carding evidence, difficulty in arresting criminals, difficulty in cognizance of jurisdiction, and so on, which is also an important reason for the serious problem of selling the Internet in the Internet field.

In response to this question, Shen Danyang, spokesman of the Ministry of Commerce, admitted in an interview with the media that in recent years, China's online retailing has been developing rapidly, and there are also some problems, such as Internet fraud, the sale of fake and shoddy goods, and the abuse of personal privacy information. These problems need to be co managed by all departments at all levels to effectively solve them.

It has been revealed that this year, in order to solve these problems, the Ministry of Commerce has focused on three tasks: first, in line with the drafting of the "electronic commerce law" by the finance and Economic Commission of the National People's Congress, and strive to clarify the responsibilities of the commodity quality control and control of the e-commerce platform, the burden of proof, the liability for compensation, and the information disclosure system of online commodity quality, and so on. Second, draw up urgently needed departmental rules and regulations, such as "Regulations on the regulation of transaction rules on the third party platform of online retailing", and "online business data protection measures" and other departmental rules and regulations are being drafted. Third, carry out the standardization research of the internal control system of the e-commerce platform, and refer to the mature system and effective practices of enterprises in the key links such as business audit, information disclosure, customer evaluation, complaint handling and so on, and prepare to increase it to the industry standard.

In addition to the above arrangement, the reporter learned that a few days ago, SAIC issued a notice on the launching of the 2014 red shield net sword special action on its official website, and decided to launch a 5 month special action nationwide to crack down on the sale of counterfeit and inferior commodities through the Internet and infringement of the exclusive right to use the trademark.

It is reported that the special rectification action will focus on key areas such as electronic products, children's products, auto parts, clothing, cosmetics and agricultural materials. With the emphasis of network trading platform, shopping websites and group buying websites, we should crack down on the illegal sales of counterfeit and shoddy products and infringement of trademark exclusive rights, and investigate and disclose the major and important cases of selling fake and shoddy products online, and close a number of illegal websites (online shops) to curb the illegal behavior of online sales of counterfeit and shoddy commodities.

The notice also mentioned in particular, "to coordinate the communication management departments to close the illegal websites and put them on the blacklist for serious violations of the law, notify and transfer the public security organs to the public security organs in time for suspected criminal cases", and require the third party trading platform operators to actively assist the administrative departments for Industry and Commerce in investigating and dealing with illegal online activities, and earnestly do a good job of self checking and self correcting.

For the relevant special operations launched by the business sector, many consumers expressed their need to applaud them in an interview with reporters. The head of a well-known bag brand also said that this special action is very much anticipated. "The network platform has too many counterfeit luxury goods, which has brought a lot of losses to the enterprise, but it is difficult to find and investigate one by one with the strength of the enterprise itself. The most effective way is to solve this problem from the government level."

　 Taobao takes the "fight" and "sparse" combination to straighten out the selling and selling.

Enterprise echo

Online selling not only causes economic losses to users, but also brings bad effects to the network platform itself. Therefore, many well-known e-commerce platforms will also crack down on the issue of online selling as an important task.

The person in charge of Taobao told Nanfang Daily that Taobao had announced the regulations on the sale of counterfeit goods in July last year. According to the rules, severe businesses will be severely punished for selling counterfeit or pirated goods. According to the seriousness of the case, businesses such as those who sell goods in a particularly bad way will face a maximum penalty of 48 points.

It is reported that the revised penalty rules and the past, the seller's sale of counterfeit and pirated goods, the penalty time limit has been greatly extended, and new "restricted delivery" violations of the treatment measures.

"Setting the limitation period is also an opportunity for businesses to self examine and self reorganize, and hope that businesses can re-examine their irregularities and make corresponding adjustments to stop selling them." The relevant person in charge of Taobao is explaining. It is revealed that sellers will be shielded, restricted to release goods, delete shops, restrict community functions and publicized warnings during the period of power restriction.

The official also told reporters that in fact, since last year, Alibaba group has launched a long-term special action to crack down on Internet trading, counterfeiting and shoddy, and malicious fraud. It has joined hands with the five ministries and commissions of the state to launch a joint action against counterfeiting and shoddy and intellectual property protection. The promulgation of the most stringent rules against counterfeiting, starting from the platform rules, further demonstrates the attitude and determination of Taobao in combating counterfeiting and protecting intellectual property rights.

At the same time, in the process of counterfeiting, Taobao will combine "fight" with "sparse". According to the introduction, Taobao has invested huge resources in promoting the transformation of the seller, advocating self rectification for users, and providing the seller with a transformation plan of integrity management, that is, supply and marketing platform. This platform is a green transformation channel established by Taobao for users who have been punished by the sales penalty. The large suppliers introduced by the supply and marketing platform provide goods for these sellers, and encourage these sellers to continue their business in Taobao, so as to retain their ability to operate and service. Statistics show that 27% of the sellers chose the transformation operation.

Reporters log on to Taobao to inquire about the word "high imitation", and the results page popped up and said, "according to relevant laws, regulations and policies, it is impossible to show" high imitation "related baby. This shows Taobao's determination to rectify and combat counterfeiting.

　 WeChat: support for reporting single messages

Following Taobao, WeChat has also become a new channel for Internet sales, and the criminals have begun to focus on WeChat's new platform. The use of WeChat for malicious marketing and selling are frequent. In an interview with the Nanfang Daily reporter, Tencent said that WeChat has been committed to providing users with a healthy and green ecological platform environment. WeChat has also introduced a series of striking measures against all kinds of malicious marketing, fake products, rumors and other violations of the WeChat public platform service agreement, and will continue to improve the punishment mechanism for related violations.

WeChat's relevant person in charge said that WeChat opposed the improper use of the public group sending function to destroy the WeChat user experience, and prohibited the use of sending messages and other means to force or induce users to share the marketing behavior of the circle of friends. "For example, we can encourage users to share and praise points, and compulsion requests to share with friends circle. We will intercept the contents of malicious marketing by technical means."

At the same time, WeChat does not encourage the use of personal micro signals for commercial marketing. Users will report more personal micro signals involving sales of fake goods, fraud and commercial infringement. WeChat will deal with it in accordance with relevant laws, regulations and user agreements. "We mainly manage the personal friends' circle of friends and the illegal activities of LBS according to the user reporting mechanism. After verification, we will impose some penalties on the infraction of individual micro signals, such as prohibiting the use of nearby persons, freezing, permanently stopping, and so on.

　 It is reported that WeChat circle of friends has supported the reporting of single messages.

Expert: the most important thing is to fake the source.

For the special action taken by the SAIC to launch the online anti fake business, CEO Lu Zhenwang, an e-commerce observer and WAN Qing consultant, expressed his admiration in the interview with the Nanfang Daily reporter. "I think this is a good thing, because the online platform selling problem has been very serious, from fake Adidas, Nike to fake cosmetics, and even some phones are fake, so I think it's time for special rectification."

Lu Zhenwang pointed out that, in the field of electric business, the first step is to punish the sales platform. In addition to combating the selling and selling behavior, we must make the electronic business platform have a standardized plan in this respect.

"For example, on Taobao, although there are no key words such as high imitation, there are still many shops selling fake items. I think the most important thing is how to deal with the problem of selling a fake platform. If the processing is serious enough, for example, how much is the first deduction, the second time it will be off the shelf, and the store will be closed directly. For the selling of friends circles, I think the most effective regulation is nothing more than reporting and punishing. All in all, these problems can be solved as long as they are sufficiently processed. "

Secondly, we should start with the source of counterfeit goods, and make special rectification for some wholesale markets of fake commodities. "Cutting the source should be the first priority. If we do not stop at the source and allow the counterfeit to continue to produce, and the wholesale market of fake commodities will continue to operate as usual, then the effectiveness of network channel counterfeiting is limited.