2014 Hangzhou Women'S Wear Festival "Women'S Carnival" Again Set Sail

< p > July 2nd, the 2014 second China (Hangzhou) women's wear Festival and the first dress of the first dress of Chinese costumes were held in the dress ceremony of the Italian style dress city.

< /p >

< p > 2013, the first China (Hangzhou) women's wear festival was widely concerned by the whole society and the media. It was also recognized and supported by relevant government departments, industry experts and elite from all walks of life.

It is hosted by the Management Committee of Sijiqing clothing characteristic block, Hangzhou Chang Qing Industrial Group Co., Ltd., Hangzhou four seasons (Chang Qing) clothing wholesale market, China Textile Center Garment City, Hangzhou Italy fashion city, Hangzhou fashion boutique market (Hangzhou hang school), Hangzhou good four seasons footwear wholesale and shopping center, 5 Hangzhou famous clothing professional market forces, join hands with Taobao Xingxing platform, sina Zhejiang, Tencent Zhejiang Zhejiang network, Hangzhou women's clothing network, Italian French net, and the clothing base network, together with the "China clothing first street" strength market and many high-quality merchants as the cornerstone, with the concept of "design, originality and brand" as the event, with a brand new strategic thinking as the guide for another round of women's clothing brand feast. 2014 the second China (Hangzhou) women's wear festival will continue to be a sub item of Hangzhou silk Expo.

< /p >

< p > < strong > create a new trading environment: the professional market chamber of commerce leads the brand, then a href= "http://sjfzxm.com/news/index_x.asp".

< p > at the launching ceremony of the day, the CBD professional market association of Hangzhou Jianggan District central business district officially presented the card.

The establishment of the market chamber of Commerce aims at strengthening the exchange and mutual help between the government and the market, the market and the market, the market and the merchants, and hopes to build the platform to promote the self-management, self-development and self-improvement of the market and the merchants, and through mutual learning and mutual promotion, so as to form the optimized agglomeration of the specialized market industry and form the resultant force of development and innovation.

In August, the market chamber of Commerce will lead the top 100 brands of women's wear to the forefront of the garment industry, and open up a new sales channel for women's clothing in Hangzhou.

< /p >

< p > < strong > build strategic development platform: Tasting O2O, wading big < a href= "http://sjfzxm.com/news/index_x.asp" > Data < /a > /strong > /p >

< p > O2O is undoubtedly one of the hottest spots in the 2014 garment industry. With the rapid development of e-commerce, the advantages such as convenience, low price, no boundary and so on will be more and more obvious than that of the entity store. The market share of the electricity supplier is increasing and the growth rate will be faster and faster. The traditional clothing enterprises are greatly squeezed. Facing the aggressive electricity supplier expansion, instead of being overwhelmed by the electricity supplier wave, it is better to follow the trend and find a way out. The professional clothing market of China clothing first street has begun to taste O2O.

This women's wear festival takes part in the market not only to launch its own O2O platform, but also to collaborate with sina Zhejiang to launch a number of network interactions, and use O2O's precision marketing to tell customers "where the goods are good and inexpensive." at the same time, with the help of big data tools, it tells the brand where the customers are, what their real needs are, and connects the channels under the online and offline channels with new technologies, so as to establish a real connection between the market and consumers.

Such an attempt will undoubtedly overturn the existing online store business model.

< /p >

"P > < strong > to create native original soil:" creation, setting. Ji "2014 the second Chinese fashion designer competition competition < /strong > /p >

< p > with the aim of "discovering and cultivating excellent professional designers, promoting Chinese clothing original brands and innovative brand business ideas", in addition to providing 150 thousand of the entrepreneurial bonuses to the winners, we also work together with two well-known domestic fashion designers and Vc firms, combined with local clothing and genre, market and positioning, balancing the professional design and business growth, creating a growth and sustainable development environment for the original brand of the designer, providing capital support and development assistance for the original local brands with vitality.

< /p >

< p > < strong > enhance the brand awareness of the industry: the first street women's clothing brand promotion conference in China: Harbin / Zhengzhou / NingBo Railway Station < /strong > < /p >

< p > activities will be led by the chamber of Commerce. Joint participation in the market will lead many high-quality, original and powerful brands out of the mainland to Ningbo, Zhengzhou and Harbin. They will go to the three major cities of Harbin, Hangzhou, and promote the new style of Hangzhou's clothing market through the local "brand promotion" activities. The quality of the first brand of women's clothing in China's first street and the upgrading of the women's clothing industry will be reflected in Hangzhou's "e-business capital".

< /p >

< p > < strong > gathering popularity to stimulate sales: during the national day, the series activities of "sea scouring season" are less than /strong > /p >

During the national day, women's wear festival will organize a series of exciting activities in the block market, including "the wind dance neon", the 100 Excellent Women's wear new product release show, the most beautiful girl's online selection, one dollar spike, clothing discount and other activities. Through the TV, the Internet, the new media and other multi-channel lines, the information will be released at the same time, and the interaction will be strengthened. Besides attracting professional buyers, it will attract more attention from the retail customers and attract more people to pay attention to the first street of China's clothing, and actively create a professional fashion event with the national influence and popularity of "China's clothing first street".

< /p >