Clothing Enterprises Set Up New Product Differential Competition For Homogenization

< p > change is an everlasting theme. In fashion and fashion, it is one of the most important abilities for marketers to catch consumer trends.

Facing the increasingly fierce competition and product homogenization, product innovation and differentiation marketing strategy is a hot topic in the field of clothing recently.

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< p > < < a href= > http://sjfzxm.com/news/index_p.asp > > South Korea > /a > a clothing store in Seoul. Zheng Shaowei, deputy general manager of Da Shu outdoor products joint stock company, turned to ask the accompanying supplier quotes. The other shook his head and said, "this fabric is hard to find in the market, not to mention the details of the processing."

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< p >, so Zheng Shaowei decided to buy the trousers.

He said: "what we want to produce is also something that can not be imitated, otherwise the product will easily be buried by homogenization."

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< p > < strong > establishment of new product difference competition < /strong > < /p >

< p > in Zheng Shaowei's view, differentiated services can help build brands, provide differentiated services on the basis of popularization, and create better consumer environment and assured after-sales service for consumers.

He said: "differentiation is the fundamental guarantee for brand competitiveness. In the future, we will upgrade products in many aspects such as experience and taste."

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< p > the "two generation" after the "80" has caught a glimpse of business opportunities. The women's clothing market is now relatively saturated and the style is very detailed. Only in the field of men's wear can we find a good breakthrough.

"DASOIL is a new brand launched by big tree outdoor. Last year, it created a brand. The brand implied that it originated from the earth, and it is a freehand life."

Zheng Shaowei believes that "in the next ten years, fashion and leisure products in China's apparel industry will rise rapidly."

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< p > it is understood that in July last year, the DASOIL brand marketing team was completed.

"Even if a garment brand is well operated, it is impossible for consumers to make frequent purchases, and the new brand is positioned at the middle and high level to establish a market advantage with low consumption and high quality."

According to the brand designer of the company, unlike traditional menswear in the market, DASOIL takes American fashion and leisure as its style and introduces the American design concept, so it can avoid homogenization with other men's clothing.

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< p > < strong > fabric to style innovation < /strong > < /p >

Below P > fashionable casual men's homogeneity is serious. The market is full of black and white three colors. Single color system can no longer meet the needs of younger consumer groups.

"The age of the consumer group is gradually decreasing, and the rise of the" 80's "consumer group can accommodate more colorful clothing tonal.

A clothing brand designer introduces that besides the style of the products is closer to the European and American fashion trends, the color of the clothing should also adopt more colorful natural colors. With the help of the comfortable version design, the high quality fabric will give consumers a better experience.

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< p > this is also confirmed from the 2014 Shanghai international textile fabrics exhibition. The Taiwan Pavilion shows Taiwan textile differentiation functional and high quality fabric in all directions. A Taiwan textile company has developed the coffee yarn fabric and has received wide attention from the participants.

It is understood that this fabric uses recycled coffee dregs, through environmentally friendly processing, add coffee residue into sweating fibers, sand and weave into fabrics, with fast drying, washing odour, anti UV characteristics.

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< p > in addition, some fabric enterprises are also actively exploring the regeneration of fabric fibers. For example, the Tai Lung cloth industry is involved in the research and development of renewable fabrics, and try to recycle old mineral water bottles. After melting at high temperature, polyethylene materials can be extracted, and the finished products can be recycled again, so as to improve the utilization ratio of fibers from the recycling economy.

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< p > < strong > differentiation requires systematic strategy < /strong > < /p >.

< p > "if the product that the company designs doesn't even want to be worn by myself, then the consumer must not be interested in trying."

Zheng Shaowei said that all the clothing styles of the new brand are based on the habit of "80 generation", and the corresponding matching design and research teams are all "80 after".

He said: "from the R & D design to the purchase of clothing materials, our company has a corresponding part of the responsibility, and its garment processing factory is only responsible for the production of clothing.

This greatly reduces the possibility of plagiarism.

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< p > the industry believes that we should not blindly pursue the breadth, while eliminating the blank spots in the market, we should also control the number of outlets and avoid overheating, thus affecting the sales heat.

Xu Wenying, vice president of China Textile Industry Federation, said that first, we must adhere to the driving force of technological innovation, and establish and improve the new product development team and mechanism of enterprises.

Adhering to technological innovation drive and product development are always the lifeline of enterprises.

Two, we should advocate the establishment of upstream and downstream industries alliance with the goal of new product development.

To be truly unique on the road of product differentiation, we need to start from the source and extend to the downstream until the final product is presented to consumers.

Three, we must go out boldly and boldly.

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