Zhejiang Unveiled Measures To Guide Fur Industry To Create Brand Names

Recently, Chong Fu town, Tongxiang, Zhejiang, has actively guided and encouraged the fur industry to create famous brand names, and has issued relevant incentive measures. Chong Fu town used for fur enterprises to create famous brands and participate in the exhibition award of about 200000 yuan. There are more than 1300 registered fur enterprises in Chong Fu town of Tongxiang City, of which 5 are over 100 million yuan, 47 are over scale enterprises, and there are more than 20000 employees. In 2008, the output value of fur in the whole town amounted to about 7000000000 yuan. The market share of its products accounted for 60% of Zhejiang, 40% of the domestic and 20% of the international market. In the short span of more than 10 years, the fur industry in Chong Fu town thrived from scratch and from small to large. In 2005, Chong Fu town was awarded the "China fur town" by the China Light Industry Federation and the Chinese fur industry association, and became the fur production and processing center, ranking one of the three major characteristics of Zhejiang leather industry. Under the guidance of the government, a number of leading enterprises, such as Cathay, Zhonghui, Jin Xin and cedar, have established their own brands. Among them, "Jin Xin" and "Nu Jia" were also named "famous trademarks in China". At the same time, Chong Fu town fur leading enterprises also actively led and participated in the formulation of relevant industry standards. Among them, the fur leather clothing industry standard, fur garment industry standard, "Mao leather" industry standard, "fur leather collar" industry standard, "fur shawl" industry standard, and "fur scarf" industry standard were formulated by Chong Fu fur enterprises. Wang Xiaonan: editor in charge