The Terminal Consumption Of Garment Industry Is Stagnant. Cross Border Transformation Will Become A Hot Spot In The Market.

< p > July 15th, when the disclosure of the interim report is approaching, the mid-term performance expectations of several garment listed companies are expected to be revised. The announcement is similar to that of "terminal consumption continues to slump" and "revenue decline". When the fundamentals are difficult to pick up in the short term, the market will focus on seeking positive transformation and cross-border reorganization. Some analysts pointed out that in the first half of this year, clothing consumption continued to be weak, and the second half of the year is still not optimistic. In the coming year, cross-border transformation and mode innovation will become the focus of attention in the market. < /p >
< p > > a href= "http://sjfzxm.com/news/index_cj.as" > /a > strong > a href= "http://sjfzxm.com/news/index_cj.as" > men's wear > /a > deep depression, home textiles slowly revival < /strong > < > >
< p > men's clothing company, "mid autumn day", the medium-term performance generally declined, the autumn and winter ordering data has not yet been corrected. Before the industry's expected performance rebounded 002154.SZ (two) fell again, Hinur (7.50, 0.45, 6.38%) (002485.SZ) even lost money. Two the terminal sales of the two quarter were all lower than expected, and sales promotion increased, cost increased, and group purchase custom price decreased, causing gross profit margin to drop. < /p >
< p > June, the total retail sales of 50 major large retail enterprises in the country increased by 1.4% compared with the same period last year, and the industry fundamentals remained flat. In May, the data rose to 5.2%, and men's faucet seven wolves (8.41, 0.17, 2.06%) (002029.SZ) indicated that, according to the situation of straight battalion comparable to the same store, the retail terminal did not feel obvious warming in May. The zero data of the club may be related to the more discount and the lower price base of last year's clothing. < /p >
In the market downturn, enterprises have worked hard in supply chain and terminal retailing in the market downturn. < p > At present, some men's clothing enterprises such as nine Mu Wang (10.73, 0.06, 0.56%) (601566.SH), Jin Ba and seven wolves are strengthening supply chain management, developing fabric and reducing costs. The good news bird (6.05, 0.11, 1.85%) pays attention to the accurate commodity plan, enhances the original proportion and the production and marketing rate, and tries to evaluate the value from the sale of new goods to the value of the tail goods, so that it can earn money by collecting the tail cargo. Similarly, the women's clothing firm -0.14 (-0.65%) (002612.SZ), which has the same pressure, has increased the salary incentive level of the retail terminal employees, and has now raised the basic salary of the terminal sales staff by about 10%. < /p >
< p > although the retail market is also in the doldrums, the home textile enterprises have gone out of business. Three listed home textile enterprises have a good inventory effect. In 2014, autumn and winter orders will increase by more than two digits, and the chain will be better. In the situation that the terminal is still weak, the three corporate income growth in the first quarter is not satisfactory, but with fine management, cost control and raising gross margin, the net profit is better. Many analysts expect that the annual net profit growth rate of the three companies will reach two digits. Roley's home textile (20.61, 0.03, 0.15%) (002293.SZ) executives' holdings, fuanna (11.54, 0.11, 0.96%) (002327.SZ) the commitment of large shareholders not to reduce their holdings also strengthened the market's confidence in its performance. < /p >
< p > of course, terminal sales are much more important than orders. Some analysts have pointed out that the growth of this order will exceed expectations, but it is not easy to judge whether it will continue. After all, the terminal sales are in the doldrums, and the two quarter sales are general. If the sales are bad in the second half of the year, many orders will be turned into stocks, and there will be more stock. The data will not be good after that. < /p >
< p > < strong > mode innovation enterprise growth trend < /strong > < /p >
< p > A men's clothing listed companies in the middle price clothing brand Hai Lan home (600398.SH) can be described as a new force, and its performance is against the trend. The company's responsible person told the great wisdom news agency that the company's retail sales grew well since the two quarter, and the electricity providers achieved high growth on the basis of low base. Some analysts pointed out that the company hopes to continue the first quarter high growth momentum in the two quarter. < /p >
< p > Hai Lan's home revenue and net profit increased by 45% over the same quarter, exceeding the market expectation. The industry is generally optimistic about the company's parity mode, that in the current downturn in consumption environment, the company's "upstream credit sale system + downstream financial affiliation system" to create cost-effective products, and still maintain the rapid expansion of shops, the trend of high growth is expected to continue. < /p >
< p > great wisdom news agency has learned that the company has adjusted its business policy this year to increase the buyout ratio of the goods, and at the same time relieves some of the franchisee's deposits, and deducts the profits of the OEM and franchisees accordingly, increasing the profits of the listed companies and ensuring the growth of their performance. < /p >
The management mode of "P" direct battalion also makes its O2O strategy push resistance relatively small. At present, the company implements the same price at the same time and ranks the top in Tmall [micro-blog] Taobao men's clothing sales. < /p >
< p > casual wear has high cost performance and Internet characteristics. Casual wear listed companies have always been in the forefront of the industry in terms of O2O. The 002269.SZ practice O2O is more thorough, the company recently started the "cloud shelf" plan, that is, line and line under the line and under the line of all stores all circulation, all direct stores and department stores have begun to implement, the effect is obvious. And search special (8.78, -0.10, -1.13%) (002503.SZ) intends to invest 200 million super fund to acquire the brand of e-commerce. However, the performance of the two companies is still in the downstream channel, and O2O has limited performance in the short term. < /p >
< p > Semir apparel (31.56, 0.10, 0.32%) (002563.SZ) recently launched the brand of high quality parity electricity supplier, attracting all parties' attention. Guoxin Securities analyst said that behind the low rate is the integration of resources and the breakthrough of the Internet thinking. With the help of its own quality supply chain and scale advantage, it seeks to maximize the cost performance of products. It is also an important tool for the company's online development to attract consumers with quality products, high performance price ratio and star effect. < /p >
< p > < strong > cross-border merger and acquisition targets are popular. < /strong > < /p >
Besides the development of P, Semir's M & A initiatives are attracting more attention. The foreign investment matters that the company planned before was suspended, because the two sides did not reach agreement on the specific terms of the transaction. Taking into account the company's ample book capital and multi brand strategic vision, the market believes that Semir clothing will continue to promote related acquisitions and investment business in the future. < /p >
< p > the company has repeatedly declared its ambition in the children's industry in public. The chairman of the company has said that "children's industry is the only way out for Semir's transformation." Semir will take advantage of the Barbara brand's leadership in the children's wear market, and create a comprehensive one-stop service platform for children's industries through animation, film and television, children's education, Internet services and other related investments. < /p >
< p > the industry is optimistic about the layout of Semir's children's industrial chain, and is also looking forward to the integration of the outdoor industry chain of the Pathfinder (15.150, -0.91, -5.67%) (300005.SZ). Pathfinder issued a mid-term earnings announcement, with revenue and net profit increasing by 21% and 27% respectively. The company attributed it to the "goods + services" strategy of Internet transformation. < /p >
Pathfinder is steadily promoting the integration of the outdoor travel platform green field network, following or increasing efforts to absorb supplier resources. P The company pointed out that the future profit growth comes from the three strategic development of multi brand, outdoor travel integrated service platform and outdoor vertical electricity supplier. Some analysts believe that the key to the future development of the company is to see the effectiveness of outdoor resource integration. < /p >
< p > people in the industry expect that the Pathfinder should cut into the field of outdoor travel and improve the outdoor industry chain. If the effect of resource integration is good, the whole online tourism industry will be developed with great space. < /p >
< p > to create the cultural industry chain of Maison culture (17.26, -0.24, -1.37%) (002699.SZ), a recent film and television company's innocence age. The chairman of the company has said that in the next five years, the company will expand the animation industry chain and pay attention to the development and development of other related cultural fields such as games, media and other derivatives with synergy effect. At present, the company has basically formed the layout of the whole industry chain, such as upstream IP R & D, midstream animation, games, film and television production, downstream derivatives, full channel sales and game operation. Many brokerage analysts believe that 2013 will be the bottom of the company's performance, and the company's profitability will increase with the expansion of the industrial chain. < /p >
"P", "Langer" also recently terminated the planning of major issues. According to a person familiar with the matter, to the great wisdom news agency, the suspension was discussed with a non garment Domain company. At present, there are many home textile companies listed for restructuring and suspension, including 100 circles trousers industry (15.06, 0, 0%) (002640.SZ), Busen shares (11.33, 0, 0%) (002569.SZ), central A (10.44, 0, 0%) (000018.SZ), and Tai Asia shares (7.17, 0, 0) (002517.SZ), etc. < /p >