Wenzhou Speeds Up Reshuffling Speed Of Footwear Enterprises

Recently, reporters learned from the Wenzhou shoe leather industry association that Wenzhou shoe industry has been speeding up the reshuffle process, and big enterprises are getting bigger and bigger. In 2008, the number of enterprises exporting more than 10 million US dollars reached 61, of which more than 50 million US dollars reached 3.

The export volume of these 61 enterprises has accounted for 40.24% of the total export volume of footwear products in Wenzhou, while the number of enterprises accounted for only 6% of the total number of export enterprises.

From the data, in 2008, the economic situation of the shoe leather industry in Wenzhou slowed down significantly, especially in the past 8 to November last year, showing a seasonal downward trend in exports and a negative growth in industrial output in December.

But after that, the export volume rebounded in December, which was up 19% from the same month last month, up 32.47% from the previous month.

According to the analysis of professionals from the association of shoes and leather products, influenced by the global financial crisis, the purchasing power of foreign countries has obviously weakened. With the tightening of monetary policy, the rising price of raw materials, the rise in wages, the appreciation of the renminbi, especially the depreciation of the euro, and so on, Wenzhou shoe enterprises have been struggling for the past year.

However, the footwear industry in Wenzhou did not depend on it and tried to expand exports. In 2008, exports achieved good results. Not only did the export volume and the amount go down, but the average unit price also increased by 11.6%.

The first batch of enterprises that passed the "export exemption" business in the first year of the year and the company of Jindi went up against the trend last year, improving the competitiveness of their products in the international market, and the quantity and amount of exports have been raised, and more importantly, the quality of the products is more stable.

From the regional perspective, the export of Wenzhou shoes to the EU has declined, but the rapid increase in exports to the United States and Latin America indicates that Wenzhou shoes are actively seeking new markets.

The EU anti-dumping has a greater impact on the export of Wenzhou's leather shoes. In October last year, the EU extended anti-dumping measures to Chinese leather shoes in disguise, and the 16.5% anti-dumping duty that had been levied for two years extended 12 to 15 months, which seriously affected the export of Wenzhou shoes, and the city exported 175 million pairs of EU shoes to 4%.

But at the same time, Wenzhou shoes made remarkable achievements in exports to the United States. In 2008, Wenzhou shoes exported to the US in the 8686 batch, 46 million 140 thousand and 700 pairs, 256 million US dollars, up 46.28%, 30.79% and 42.76 respectively compared with 2007.

Not only did it not be negatively affected by the subprime crisis, it brought about a huge increase in export volume.

Among them, a large number of Dongguan enterprises collapsed due to subprime mortgage crisis. Some of the customers who originally placed in Guangdong began to turn to Wenzhou, which not only brought orders, but also brought advanced management concepts and management methods.

Some enterprises in Wenzhou admitted that they did not take orders from the United States. Now the reason for them is to learn from these big buyers and help improve their internal strength.

Wang Xiaonan: editor in charge