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The Summer Sale In Sijiqing Was One Month Earlier This Year.

2014/7/18 10:46:00 26

> a href= "http://www.91se91.com/news/index_c.asp" > wholesaler < /a > complain about the recession of clothing industry, summer wear is cleared in advance, /strong > /p >

it is understood that Sijiqing's Italian dress "a href=" http://www.91se91.com/news/index_c.asp "wholesale city" /a "mainly engaged in women's wear, a week ago began a summer sale.

It is estimated that the summer sale will continue until the end of July.

"P >" Hangzhou summer this year will not warm up, our clothes like vest, "a href=" http://www.91se91.com/news/index_c.asp "hot pants < /a", sleeveless, chiffon and so on it is very difficult to sell ah.

When reporters asked why the summer sale started so early, Ms. Wang replied with a gloomy face.

reporter found that in this market, there are "brand 100 yuan, 3 pieces of T-shirts" and "sell at a loss".

In a women's clothing store near the elevator on the two floor, the shop assistant told the reporter directly that the T-shirt was "20 pieces and not a counter-offer".

many businessmen told reporters that this year's garment industry is stagnant and business is becoming more and more difficult.

Sales of summer wear are about 70% of last year's sales.

of course, some businessmen intend to use the summer off-season to redecorate the storefront, so it is also urgent to reduce the summer wear in advance.

"We have to decorate our shop, get rid of the clothes early, and go home after selling these things."

A female boss shouted while she was packing. There were only a couple of dresses hanging on the underwear rack.

pay attention to the seven floor of the top floor of the wholesale clothing store. The reporters also found that some businesses quickly put the autumn clothes on the market. "Our shop is on such a high floor, so the guests will not have to rush to see the wholesale summer wear, so they will seize the market ahead of time."

brand clothing business believes that Hangzhou is the main reason for the late summer this year, /p >

in addition to the early summer sale clearance signs in the clothing wholesale market, some shops along the street in Hangzhou have recently quietly sent customers discount sales information.

a lady who likes to visit a small store told reporters: "I often wash out a small shop and have branches in every part of Hangzhou. Yesterday, I received the promotional information from their shop, saying that the summer wear was in advance discount, and the whole stadium was still 29 yuan."

Miss Fang is a customer of this shop for many years. She said that the discount in previous years started in late 8.

P shoppers began to discount in advance, but the clothing brands in the mall did not seem to be moving.

Dabao, head of the Mixc Shang Tai Department store, told reporters: "the discount will begin at the end of July, and the general shopping centers will have discount activities before and after the Seventh Festival. The intensity of the discount will not be finalized."

Liu Limin, the head of Hangzhou women's wear Jiangnan cloth dress, thinks that this year's discount is earlier than before. The main reason is that Hangzhou is relatively late this summer. It has been relatively cool for some time, and has not shown signs of being hot. It has greatly reduced the desire of consumers to buy summer clothes such as vests and sleeveless.

Liu Limin said: "the discount in advance can not simply be a downturn in the clothing industry. Instead, I think the clothing brand is getting more and more popular and will adjust the products according to the weather specialty of each place.

During this time, a lot of brands have been put on the autumn clothes, basically the first part of the autumn, and the style of clothes is just a series of summer's slow pition to autumn. The brand conscious service providers will certainly adjust the summer wear in a timely manner.

Liu Limin has been engaged in garment industry for many years. According to his view, the discount of summer wear is just better than the connection of some powerful brands in the new season. "You see, the big brands such as ZARA have already started the autumn wear, and their summer wear has gone through a round of discount sales promotion."

a lot of wholesalers and small stores have offered a discount in advance, but there is no new connection in the store. Liu Limin analyzed: "summer clothes sell for two months at most, the autumn style can be sold from October to second years February. From the point of not making money, no one is willing to press the stock in the summer, so it is reasonable to make clear the price in advance."

to enhance brand and expand multi-channel sales, Hangzhou women's clothing needs to be upgraded .

in the famous clothing wholesale city with Hangzhou women's clothing, there are many factory shops, which are directly opened by garment factories, forming a "self production and self marketing" business mode.

, but the reporters found that in these stores, they will hear the "sample clothes" in business accounts.

That is to say, these merchants will buy a dress that looks nice and works fine with other materials from other places, and then process it in their own factory according to this style.

"these clothes are made in our own factory, otherwise it would be so cheap."

Ms. Wang, a manager, said, "I only sell you 30 yuan for a short sleeved shirt.

You see, now I have to spend ten yuan on the cost of such a dress. "

Under the pressure of a weak consumer environment, high labor costs and store rents, women's clothing in Hangzhou seems to be somewhat inadequate this summer.

"now young people like Taobao online to buy clothes. We also follow online stores and sell clothes on the Internet."

A young saleswoman told reporters, "these are all online explosions in our store."

reporter found that in the two floor boutique women's clothing area has formed a network distribution oriented business model, has been loved by network merchants.

Order online, immediately packed and shipped in the market.

reporters learned from many clothing wholesalers that the high rent has allowed many shops to decline in profits every year, and many wholesalers are also looking for ways to upgrade their stores.

Many wholesalers say that many foreign sellers are reluctant to rush to Hangzhou to get goods. Businesses will hang new stores on the Internet or directly distribute them in WeChat's circle of friends, which will facilitate sales of wholesalers and wholesalers.