Zhengzhou Shopping Malls Busy "Upgrade" Golden Blogger Is Now The Biggest Adjustment In 18 Years.

"We will focus on consumers' beer and skittles to create the most attractive department stores in the pursuit of new and colorful products." General manager Zhang Jie said that the upgrading was first reflected in the catering supporting formats. First, we will enrich the catering industry and introduce more than 30 brand restaurants, including the first time to visit Zhengzhou and the "Taiwan first steak brand". There is also a "Starbucks coffee", but the golden store will be Starbucks's first black dress store in Zhengzhou. There is also the theme coffee shop "ZOO coffee" and the biggest Pizza Hut in Zhengzhou. Of course, it will also increase the Chinese food plaza on the tip of the tongue, including the local cuisine. The two is to set up an interactive self-service beverage service such as "five oranges". The three is to increase the consumption of dessert shops and ice shops, such as Heng Ji desserts, mango, coconut, Grandpa Rui and DQ.

Secondly, the golden blogger will achieve multiple breakthroughs and qualitative leaps in the brand. For example, the expansion of jewelry category will create the largest jewellery area in Zhengzhou, where there are both jewellery aristocratic brands, "yonona" originating in Italy, and flagship stores such as Chow Tai Fook, Zhou Shengsheng and the king, such as "Chow Tai Fook", "King" and "King", and brands such as Chiba.

The last and most crucial part is hardware. "We will upgrade with the concept of comfort, atmosphere, elegance and affinity. This is what Kim Bo has to inherit from generation to generation." Zhang Jie said he would not erase the "golden Bo plot" in the hearts of Henan consumers, but to seek a breakthrough while passing on the classics. Therefore, "bright and convenient" will become the theme design of the future, replacing lights, air conditioning and flooring, adding two escalators, and elevate the middle hall elevator to the negative three parking lot, so that the shopping mall is beautiful and warm, and can solve practical problems such as moving lines and traffic. In addition, we need to transform the underground garage and lay a full foundation for WIFI, and provide personalized consultation and customized service for consumers with the help of the on-line business of big business.

　　 Category upgrading

With more and more shopping centers emerging, boutique men's wear shops are beginning to expand. The most recent expansion of men's clothing is "less gentry dress". "Unlike traditional commercial Menswear, less gentry dress is more youthful, fashionable, and without losing breath." Analysis of the industry, "coupled with the purchase of such clothing are mostly 70, 80, 90, can be said in the consumer concept is relatively avant-garde, these young men are willing to shop, for their own shape. Therefore, less gentry dress has become the new favorite of the mall.

"Business dress is too expensive and too old, and tide Mens are not formal enough, so I prefer gentry brands." Mr. Choi, 35, said, "buying this kind of clothing is also a good thing because it requires a lot of physical fitness and can promote more exercise."

In the Denis garden shop, you can see that a floor is almost entirely "less gentry dress". In the indoor pedestrian streets of shopping centers such as Huarun the Mixc and 27 Wanda Plaza in Zhengzhou, less gentry dress is more closely followed by fashion women's clothing stores.

　　 Marketing upgrading

In July 18th, a wave of fashionable heat swept across China's vast rivers and lakes, and let the hot summer heat up again, and let people turn HI into the summer. This is the curtain opening ceremony of the Wanda Plaza, which was launched at the same time in more than 70 cities nationwide. It was declared to the world that the most large-scale and most influential integrated marketing activity in Wanda Commercial development was officially opened.

Up to now, there are 92 Wanda Plaza in China. In October 31st this year, the 100th Wanda Plaza, CBD Wanda Plaza, Kunming will also be a grand curtain, representing Wanda Plaza into the 100 shop era. This "Wanda Plaza 100 shops and celebration" is a grand tribute to the arrival of this historic moment.

On the day of the opening ceremony, a special event in Wanda Plaza attracted people's attention. The volunteers were invited to ride bicycles on the spot. Volunteers will launch green riding and comfort care homes next week. The specially planned "healthy riding public welfare society" not only fully embodies Wanda Plaza's concept of "public welfare society" as its responsibility, advocates healthy and environmental lifestyle, but also calls for people to act together to help vulnerable groups in society and create a harmonious social environment.

In the next hundred days, Wanda Plaza will hold thousands of activities. To meet the arrival of 100 shops, two Wanda Plaza in Zhengzhou will naturally bring numerous surprises to consumers.

As the first brand of China's commercial real estate, Wanda Plaza integrates many functions such as shopping, catering, culture and entertainment to form an independent large business circle, which is the largest, largest and most influential urban complex in China. The opening ceremony of Wanda store will open a new business era and upgrade the marketing activity to higher specifications this summer.

　　 Interactive upgrading

During the 28 months of June 13th ~6, anyone who bought a TV set in Carrefour, Zhengzhou, could get a lottery card at the store to contest the champion, runner up and third runner up of the world cup. All the guesses could draw Carrefour card by 2000 yuan, and one shop per store.

Reporters learned that during this period, the sales volume of Carrefour's TV set increased by 37% over the same period last year, and more than 200 customers participated in the competition. But unfortunately, only Mrs. liang of the North Ring shop guesses, Ms. Liang said that during the world cup, the family just needed to change the TV and met Carrefour's guessing activities. At the same time, she also expressed the hope that Carrefour could hold more such activities, while providing consumers with low price and high quality products, it could also bring more surprises to consumers.