Who Benefits More From The Internet Than Metersbonwe And Semir?

Semir has been the beneficiary of Internet marketing in the past two years. It chose more than 100 million QQ users with the main body of young fashion crowd as the target of publicity. Through making the clothing style into QQ show, netizens chose to feel the beauty, fashion and beauty of Semir.

It has been very successful.

Metersbonwe, also known as a leisure brand, was successfully listed in August 28th. Zhou Chengjian, chairman of the company, hopes to start construction of B2C network and expand its channels through the listing of funds raised. He said that 15% would be used to invest in IT platform to build B2C network channels, and 85% for shops.

15% of the funds invested in IT platform to build B2C network channels, we can see chairman Zhou's attention to Metersbonwe's future network marketing.

How to make good use of the 15% funds, I have some superficial views to share with you.

Pan Xiaochun, a traditional enterprise's Internet marketing, has said long ago that it consists of three links, namely, notification, consultation and sales, and the details in each link are different due to the different products themselves.

So what is the specific link for the clothing industry?

Let's take a look at the specific links of the apparel industry's network marketing.

At the same time, we refer to the practice of Semir and give corresponding strategies.

First of all, let's tell you that there are three details in the notification link, namely, the choice of the notification platform, the production of the notification content and how to inform.

Semir has chosen QQ as its own notification platform. As mentioned earlier, Semir can say that the action is very pertinent. Then Metersbonwe can choose another 100% platform that is the main body of the young fashion crowd. The online game has an online number of up to one hundred thousand people, while the girls in the dance dress are more authentic than the QQ show. The game shows three-dimensional clothing, and consumers can imagine what their good effects will be.

The content of the announcement is the advertisement of the entity, and the costume made from Metersbonwe can be made into the costumes in the dance. In the actual market operation, you can buy Metersbonwe clothes, send strong dance costumes, and then give profits to the game companies that are dancing.

This is a win-win cooperation which is of great benefit to both sides.

Add a Metersbonwe area in the dance mall to let players know what this activity is like.

Next, let's look at the consultation. Internet consultation is an important part of network marketing, because in this link, we need to solve the consumer's inner doubts, so that consumers can understand why they choose online shopping instead of going to the exclusive stores to shop and why they choose Metersbonwe instead of other leisure brands including Semir and YISHION.

This requires Metersbonwe to write a complete network marketing consultation.

Metersbonwe builds its own clothing store on the Internet. On the one hand, it uses the existing Taobao, paipai and other B2C platforms. On the other hand, it also has to build its own network platform. The network platform includes: a platform for providing traffic, a platform for providing publicity, a platform for creating profit, and a platform for communicating with customers.

Specifically, it is network sales platform, independent advertising platform, clothing industry consulting platform, interactive platform, and the platform is interconnected, providing support mutually. Lack of one can cause the failure of the entire network platform.

It is best to add a casual game that can be used to match clothes with one's own.

Finally, let's talk about the completion of sales, Metersbonwe set up a network sales platform, is bound to have a certain impact on the business of franchised stores, especially in the future network consumption is more and more mature, this impact will only increase, will not reduce, to deal with the contradiction between the store and the net shop grab business, it is best to take orders from the company headquarters, and then distribute the list to various places, on the one hand, can save logistics costs, on the other hand, it can provide door-to-door service, carry out 1 to 1 marketing to customers, enhance customer loyalty, and customers' clothes do not fit well, also can get the store to exchange.

In terms of profit, it can be half divided with exclusive stores.

In the three link, the cost of cooperation with vigorous dance comes from the real sale of clothing, and the sale of clothing will produce the cost of cooperation with vigorous dance.

The construction of the platform requires a lot of manpower and material resources, especially after the completion of the platform, and it is also a need for professionals to do it. This promotion is not a simple SEO, but a comprehensive and comprehensive promotion plan.

To complete sales, we need sincere cooperation between headquarters and local stores. Computer information management can avoid confusion in management.

Wang Xiaonan: editor in charge