New Xie Zhi: Making Sole Technology And Fashion Can Not Be Less.

Both inside and outside are often used to describe an enterprise that has done well in internal work, improved the quality of products, and made the brand image popular among the people through marketing means.

These four words are used to describe the sole of a shoe, which means that it contains both the intrinsic technological content and the fashionable matching style.

The sole of Xin Xie Zhi is the sole of "inside and outside".

The EVA first forming machine and EVA foam rubber production line, which were first introduced, made the new Xie Zhi soles have a very high intrinsic technical content. At that time, the leading technology also brought Anta, XTEP, noble birds, 361 degree shoes manufacturers to the EVA characteristics of new synergy.

The new synergy sole also has external beauty. Once changing the monotonous characteristics of color, it has injected fashionable elements, so that the fashionable side also has the matching of fashionable soles.

Rely on EVA to build soles at one time and create innovative processes. "Molecules are dead, formula is alive, making the sole of our shoe, and the most important thing is constantly innovating in the process of operation."

Liang Zhangxing, assistant general manager of new synergy (Fujian) Co., Ltd. spoke of the core competitiveness of shoe sole production.

Over the past three years, the market competition of shoe material industry has become increasingly fierce. Especially in the case of EVA forming sole, the technical threshold has been gradually reduced, and there is no high technology content. If we want to become a leader in the industry, we must pay more and more attention to cost management and technological process innovation.

12 years ago, Xin Xie Zhi first introduced the EVA molding machine and E VA foam rubber production line in Jinjiang, and improved the level of mechanized production, thereby reducing the cost and realizing scale operation.

"At that time, the two MD pollution was large, basically by manual operation, and the supply was small.

Because the added value of shoe materials is low, it is necessary to achieve scale production if we want to achieve profit growth.

The per capita output is high, the cost is naturally low, and the profit goes up. "

Liang Zhangxing said.

After that, EVA's new thick and shockproof shoe soles were added to Jinjiang's sports shoes.

Don't look down on a pair of soles. It is the foundation of a pair of shoes design, and an important carrier of function.

According to Liang Zhangxing, the traditional PU column pollution is large and the price is quite high. Instead of the traditional PU pillar, the EVA thickness and the shockproof shock soles will not only greatly reduce the cost of each pair of shoes, but also meet the needs of the sports bounce more in functionality and kill two birds with one stone.

"We launched this technology in 2003, which led to the innovation of soles in Jinjiang, and after 2004, it has also created a nationwide sensation, and has become the target of the whole industry. Now some small and medium enterprises are still using our technology."

Liang Zhangxing is very proud.

There are fashion elements in the soles, too. The new EVA shoes with plastic shoes will attract long-term cooperation between local and domestic brands.

According to Liang Zhangxing, the cost of new development is about 18 million per year.

In the eyes of outsiders, "soles are always obscure, down-to-earth, dull and uncolored.

But the sole can also have fashion elements, like clothing matching. Good clothes should have good shoes, and fashionable ones should also have fashionable soles.

Therefore, to understand the trend of the market is the compulsory course for sole development. "We can not dominate the customers. The only thing we can do is to develop as many products and styles as possible for them to choose from.

Like the finished shoes, our sole products can only be refined to match the production of finished shoes and design products that meet the needs of different groups of people.

Liang Zhangxing said.

At the same time, for some long-term cooperative core customers, the new synergy adopts the one to one service and the whole process of follow-up development.

"Usually, each of our technicians has corresponding service customers. They work for a long time in the customer's office, start with the idea of the client's establishment, and start with the development needs of the customers every quarter, so that the sole we design can keep up with the fashion and to the maximum extent meet the real needs of the customers."

Before buying new projects and resisting risks, Xin Xie Zhi (Fujian) Co., Ltd. successfully acquired the two MD shoe sole production project of Quanzhou Fubang Light Industry Co., Ltd.

Unlike the previous general acquisitions on the ground in Quanzhou, the acquisition between the new association and Fubang involved only the MD's two sole production project.

The new synergy group bought MD's two shoe sole production project, aiming to further enrich the new synergy industry chain, and enhance the overall competitiveness of enterprises by acquiring new projects to resist risks.

Why did he choose to buy MD's two soles production project, Liang Zhangxing told reporters that the new Xie Zhi was mainly produced by injecting sole, but from the perspective of market share, a sole and two soles were almost equal.

Therefore, as early as last year, Xin Xie Zhi had the idea of investing in the two MD sole project.

At the same time, through the judgement of this year's market, the desire of the new association to invest in the two MD sole project is more urgent.

"With the development of the situation, there will be a certain decline in the demand for shoe soles for finished footwear enterprises in 2009. If you can invest two times of MD soles, you can make up for a sales decline of shoe soles through the increment of two MD soles." this will help the company's overall sales volume to remain relatively stable.

This is very important for enterprises, especially when the economic environment is not yet stable. "

At this time, the relatively mature Fubon MD two shoe sole production project has entered the vision of the new association. According to the introduction, the MD sole shoe production project, which was purchased by the new synergy group, is of medium scale and has 8 sets of two MD shoe sole production equipment. The scale of the production line accounts for 2/5 of the whole enterprise scale of Fubang.

"Fubon's project is good, but for their company, because the expenditure is too high, and the scale effect is not formed, the input-output is difficult to be directly proportional to, so Fubang is also interested in cutting this off and concentrating on what they are good at."

As a result, the industrial chain of new synergy has been extended again, and it has provided support for Fubang to successfully pass the impact of the financial crisis.

The competition of modern economy is not the competition among individual enterprises, but the competition among the whole industrial chains.

The famous brand of sports shoes, such as Anta, XTEP and 361 degrees, can emerge in Jinjiang, which is closely related to the complete footwear industry chain in Jinjiang.

The development of Anta, XTEP and other finished footwear enterprises needs the upper reaches of shoes, shoes and other enterprises to provide quality support. If left the upstream and downstream enterprises, the development of many shoe brands in Jinjiang will lose the "right arm".

After twenty years of development, the footwear industry in Jinjiang has sprung up excellent suppliers such as Feng an, Xin Xie Zhi and Huachang. They provide a steady stream of power for the development of the footwear industry in Jinjiang.

In order to let all sectors of the society understand these "unsung heroes" and promote high-quality resources to excellent suppliers, we finally create a supplier of footwear with international influence. In the coming of the eleventh shoe fair, this newspaper launched a series of reports on "China Shoes Capital excellent shoe supplier".

If your supplier is excellent enough, please recommend it to us. If you feel that you are excellent enough, please introduce yourself to us (telephone number 28806306).

The reason for its selection is that it has introduced the EVA molding machine and EVA foam rubber production line in Jinjiang to improve the level of mechanized production and achieve scale operation, so that Anta, XTEP, noble bird and 361 degree shoe manufacturers are coming to the forefront, leading the innovative trend of Jinjiang shoe soles.

Its EVA molded soles at one time, with a variety of styles, fashion, good collocation and high quality, attracted the long-term cooperation of domestic first-line brands.

It also successfully acquired the MD sole shoe production project of Quanzhou Fubang Light Industry Co., Ltd., which further enriched the industrial chain, and improved the overall competitiveness of enterprises by acquiring new projects and resisting risks. MD

Partners, Anta, XTEP, great birds, 361 degrees, etc. if you really say, the new solo's soles are "both good and beautiful".

We don't want those shoes that are neither good nor good looking. We don't like those shoes that are easy to use but not good-looking. We also don't like shoes that make them feel a little out of touch with the soles and soles.

As long as we pay attention to the technological process and choose domestic materials, we can also produce products that are comparable with those produced by foreign materials enterprises.

In the process of production, we should pay more attention to the research and development of new materials, and by improving the process process, it can also overcome the short board on some problems in domestic materials and make the same high - quality sole.

The quality of the sole is controlled throughout the whole process.

Starting from raw materials, we first need to determine whether the ingredients used in these materials can meet the core technology of the soles. Secondly, we need to work hard in mold development and lay a solid foundation for quality. Finally, we must form a dragon quality control system from the antenatal, middle and postnatal stages in the management of production.

"In the future business, we should pay more attention to the innovation and precipitation of process technology, which is the core competitiveness."

Wang Xiaonan: editor in charge