Cross Border Electricity Providers Become A Shortcut To Africa?

< p > now, the scale of online sales based on e-commerce has been developing rapidly. For example, the largest trading enterprise in China, Alibaba's online platform trading volume reached 248 billion US dollars in 2013. John Donahoe, chief executive of eBay (Yi Qu), said that the company's business scale would reach us $300 billion in 2015.

The huge scale of pactions has increased the attention of all countries in the world to the sales mode of e-commerce. Apart from Asia and the Americas, the development mode of e-commerce has also extended to Africa, and has begun to be accepted by more and more African residents.

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< p > < strong > the local electric business is hot, extending < /strong > < /p >.

Although P and Alibaba are one of the leading e-commerce platforms in the world, many residents in Africa do not know much about eBay.

However, many African countries already have large business platform in their own country. Taking Ivory Coast as an example, many people in the region know the Kaymu e-commerce website.

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< p > Kaymu is the electronic business platform launched by the African Internet holding company under the support of the German Samwer brothers and the Rocket Internet.

Kaymu has only been established for two years, though it is not as famous as Alibaba and eBay website. Now it has developed electricity business in 25 countries, 15 of which are African countries.

At present, there are other e-commerce platforms in Ivory Coast's electricity supplier market, such as Jumia, Wasiri, Sigata, Amazon and other platforms in Africa.

Kaymu launched its business model in Ivory Coast early this year. Many users of Ivory Coast have realized that the electronic commerce platform will bring benefits to it. Kaymu has developed rapidly and has become a leading e-commerce platform in Ivory Coast.

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< p > according to British BBC news, Kaymu first recruited online sellers in Adjame, the largest wholesale market in Abidjan, the Ivory Coast capital.

Adjame market is dazzling, "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a ", fruit, jewelry, washing machines and so on, but the commodity squeezed in the small booth.

Abroug, general manager of Kaymu Cote d'Ivoire, says that these vendors have very little profit margins in the market. They are wholesale businesses and pursue small profits but quick turnover.

Wholesalers imported large quantities of goods from one container to another from Dubai and China, and then shipped them to the wholesale market for sale.

Now, the Kaymu platform will help them sell products directly to the terminal consumers online, and avoid the middle circulation, so profits will be greatly improved.

At present, there are about 200 sellers in the Adjame wholesale market selling on the Kaymu platform. Kaymu will help sellers publish product pictures, arrange goods and assist delivery on the website, and each commission will be 10%~20% Commission.

Cote d'Ivoire's middle income group is growing. They are familiar with computers and online shopping, hoping to purchase new products online at affordable prices.

Kaymu Elias Schulze, the chief executive of Africa, also said that the traditional private economy in Cote d'Ivoire is very active, and that the penetration of mobile phones and the Internet is relatively high, which will greatly promote the development of e-commerce in the locals.

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< p > < strong > < a > href= > http://www.91se91.com/ > Internet > /a > broad prospects of retail > /strong > /p >

< p > Africa has a large population. According to the UN Population Fund, Burundi, Malawi, Mali and other countries are expected to increase to 5 times of the current population from 2013 to 2100.

How many Internet users are there in Africa? A report by McKinsey Global Management Consultancy shows that 16% of the 1 billion people on the continent are using the Internet. This figure will continue to increase in the next few years.

For the growing middle class in Africa, the electricity supplier will open a brand new shopping experience for them.

By 2025, about 10% of the African continent's market share will be occupied by electricity providers, which means that it will generate $75 billion a year.

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< p > it is perhaps the concern of entrepreneurs that the establishment of an electric business platform to promote retail sales in Africa.

At present, African governments attach great importance to infrastructure construction.

Transport, communications and other infrastructure facilities in South Africa, Nigeria, Egypt, Kenya, Zambia and other countries have been able to meet the needs of the rapid development of cross-border electricity providers.

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Nowadays, many African countries have good online platforms for developing P.

Take Nigeria as an example. At present, the two largest online retailers in the country, Jumia and Konga, sell products from mobile phones, fashion to cosmetics, and so on.

Sascha Breuss, managing director of South Africa's online fashion retailer Zando, said that Jumia is Nigeria's largest retailer and has achieved such success two years after entering the market, indicating that electricity providers play an important role in the local market.

Jumia and Zando belong to the Internet holding company in Africa. Jumia has expanded its influence to Morocco, and has recently opened up the Kenya market.

Zando launched its own private fashion brand in South Africa, and about 25% of its products are international brands.

According to Breuss, Zando and Jumia carry out a free return policy, allowing consumers to try out a target= "_blank" href= "http://www.91se91.com/" > clothes "/a" at home, but the number of clothes actually returned to the company is relatively small.

At present, there are fewer brand shops in Africa. Breuss said that the bright future of Africa's electricity supplier market will make up for the shortage of physical stores in African countries.

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< p > < strong > starting late but developing rapidly < /strong > < /p >

< p > when a reporter enters "Kaymu" in the search engine, the page pops up on the Kaymu Nigeria website.

Perhaps because this kind of electricity supplier started soon in Africa, unlike the domestic Taobao website, Kaymu seems to be more direct and eye-catching for buyers' attraction and sellers' promotion.

First, the left and right sides of the Kaymu Nigeria web page are highlighted in a prominent blue box. Now, there are only three steps in Kaymu sales / purchase: first, click.

The second step is registration.

The third step is sales / purchase.

For some African users who are not proficient in Internet retailing, it is simple and convenient to operate, and will not let consumers abandon their operations due to the difficulty of technology.

Secondly, at the top of the page, the users who collaborate with the Kaymu website are eye-catching and directly promote the seller of the platform.

Finally, in the introduction of clothing, jewelry and other products below, Kaymu website also deliberately occupied part of the interface to use text to elaborate: purchase at Nigeria Kaymu website, so that you can clean up good quality and inexpensive products; in Nigeria Kaymu website sales, now began to make profits.

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The P McKinsey report shows that despite the slow start, digital development in Africa is accelerating, and as the continent's Internet coverage continues to increase, it will create more new dynamic business models.

Now, the Internet market in Africa is still a very open space. If the enterprise can take measures quickly and decisively, it will still be able to capture a large number of opportunities.

With the increasing number of Internet users in Africa, it is worth exploring /p products to sell products across the border through the electronic business platform in the future.