Red Star Is Going To O2O Again.

After the red us O2O completes the localization, next should be the O2O execution talented person recruitment, according to personal experience, the platform type O2O must have at least several parts:

　　 First, the flow of talent is the primary talent.

Platform O2O promotion difficulty, from the source of traffic acquisition, will be more difficult than the promotion of independent O2O website, because platform O2O website covers many brands, so it can promote more efforts, and popularize channels is the advantage of platform O2O website.

Take the promotion method of search engines based on the source of keywords, for example, it involves a large number of home brands, so the keyword store will be very large. Because the number of Red Star mecalon stores in different parts of the country is different, the digestion capacity of stores and brand businesses are different, so it is necessary to manage sub accounts. According to the layout of red star in the whole country, many accounts can be opened. The overall operation and co-ordination before the account and account need to have a strong overall account management capability, instead of giving the piece to Baidu official as an example. It is not like Tmall merchants, who are opening up drilling and playing through trains. The one or two promotion commissioners will be able to cover the whole country. It is not necessary to take into account the affordability of all parts of the country.

The promotion of talent recruitment is one of the key needs of the O2O platform such as Hongmei and so on. Whether it is an independent brand O2O or an independent O2O, the continuous source of traffic is the key factor to ensure smooth operation of O2O. So how to match the proportion of paid and free, and how to control each flow line, this requires highly competent operational personnel to control.

　　 Second, interactive talent is the key to getting online and offline.

From the definition of O2O, O2O is an online and offline interaction mode. This interaction is not only the interaction between users and website products, but also the interaction between users and businesses. There is no interactive website, which is not sticky to users. Users can only have a better understanding of subsequent transformation if they know the brand deeply.

Therefore, another key point of the red American O2O is the building of an interactive team. However, this interactive staff is not simply defined online customer service staff, can do customer service responsibilities, and can do sales responsibilities. Simply "you ask me to answer" can not grasp the customers from the "hard" point of view.

Take Haier mall as an example, the interaction between users and Haier mall is not only for consulting the electrical appliances itself, but also for mining and suggestions for personalized needs. First, it should be able to answer the questions raised by users actively, and guide customers to speak deeper and Haier's own problems. Through "digging pain points to solve the problem", the stickiness between users and Haier stores will be greatly enhanced. Of course, Haier mall C2B customization still belongs to "light customization", such as home customization depth will be deeper, customers need to know more content.

Therefore, the construction of such a high-quality team is the key point of the red us O2O from the online to the offline.

　　 Third, re building the floor sales team is a new way out.

Include Red beauty Many O2O companies, including O2O, attempt to complete the closed-loop from online to offline through the existing sales teams of stores. I am afraid they will be disappointed. Naturally entering customers and customers coming from the line are totally different from the value of their customers and the characteristics of their customers.

Speaking from the way of users' handling, in most cases, the purchasing power of customers coming from the line will be much weaker than that of naturally entering customers. When the customers of the offline stores are saturated, the salesmen on the line will choose the customers, resulting in the flow of online traffic can not be transformed, so ROI is seriously pulled.

On the other hand, the way of introducing online users is different from that of offline customers. In front of us, we also analyzed that the online positioning of Hongmei O2O is likely to be C2B. Of course, it may not be other points, but this point is very different from the offline one, so that the two marketing methods of the same sales association will be more difficult.

The construction of network sales team is different from the sales of stores in terms of marketing ideology cultivation and customer transformation. Therefore, such a team needs a very experienced direct selling personnel to manage.

therefore O2O The construction of offline teams is also a redefinition in the O2O mode. The quality of the team will directly determine the conversion rate of traffic.

　　 Fourth, website building personnel

This is not to say that I do not pay attention to this, but this is not the key point of O2O's success or failure. When search engine marketing was very hot, many businesses only dug up a single page website plus Baidu promotion to dig a big pot of gold. The reason why such businessmen could make money is not how well the website is built, but the mode behind him. They know that the website is just a bearing, and the decisive role is how to use this load page to make users and businesses interact. This is the key point.

Personally, I think data mining workers and analysts are very important to O2O. The biggest advantage of electric providers is that businesses can implement data for each step of the user's actions and carry out accurate traffic tracking, so as to analyze the problems of websites and the problems existing in various operation links.