The Income Of Farmers Determines The Effect Of Textile Going To The Countryside.

"If you spend money on the domestic market and domestic consumers, the same cost will be better."

Insiders told reporters recently.

Although there is no match for the "home appliances to the countryside" and "car to the countryside", the Chinese textile industry, which was hit by the downturn in 2008, reached a consensus on expanding domestic demand and opening up the rural market.

The sharp decline of rural potential is the main reason for the frequent mention of the term "textile to the countryside".

According to the statistics released by the General Administration of Customs in January 2009, the total export volume of textiles and clothing in China was 15 billion 231 million US dollars, representing a decrease of nearly 100 million US dollars compared with the same period last year, an increase of -0.65% compared with the same period last year, and the export growth rate continued the downturn in 2008.

As a matter of fact, the rural market with a population of more than 800 million has become the virgin land of many gold mines in the eyes of many manufacturers.

China's first textile network research estimates that the rural market contains nearly 800 billion yuan of clothing domestic sales scale.

"I think the biggest potential market for textiles and clothing is still in the countryside.

According to the data in 2008, the annual clothing expenditure of urban residents is more than 1000 yuan, while the rural area is less than 200 yuan, basically equivalent to about 1/5 of the urban area.

Wang Qianjin believes that the rural market has great potential for consumption.

Channel is still the most difficult market, not sales.

For many Chinese textile enterprises, establishing a smooth sales channel is still the first problem before us.

"If textile is going to the countryside and exported to domestic market, it will be very difficult to build a sales channel if we rely solely on the factory's own strength."

Xiao Tian, a salesman of a foreign trade company in Taizhou, Jiangsu, told reporters that he has begun to help some manufacturers to do domestic business.

Although he is quite familiar with this line, his main selling channel is still looking for a wholesaler at the same time.

"All provinces and municipalities should set up a number of textile and garment production and wholesale outlets similar to food chain stores, which will also reduce pportation costs."

Gu Chaoying, a special expert of China chemical fiber and textile industry association, suggested.

However, when the "home appliances go to the countryside" pearl jade is in the front, insiders also hope that "good wind depends on borrowing power".

"If the government can use billions of dollars to subsidize the export tax rebates to carry out textile subsidies to the countryside like home appliances to the countryside, the effect may be more direct and obvious," Wang said.

The concept of income determines the effectiveness, and the idea is standing in front of reality. It also exposes the lack of understanding of the Chinese textile industry to the rural market in the past.

Gu Chaoying told reporters.

In 2009, China's textile industry must develop new products based on the different needs of textiles in various fields of the domestic market, and "deal with the tastes of urban and rural consumers".

She thinks that textile and rural areas can not be simply understood as "cheap goods to the countryside" or "junk goods to the countryside". "Many rural consumers now have higher requirements in terms of product raw materials, styles and quality."

Qu Zhihang, a researcher at Ping An Securities, said that the policy of stimulating domestic demand is "no itch and no pain" to the independent brands of high-end clothing in China. Even if it starts textile and going to the countryside, it will not have much effect.

"After all, the actual growth of farmers' income or the willingness to consume clothes is not strong."

Wang Xiaonan: editor in charge