Asian Outdoor Goods Exhibition: The Mass Industrialization Of Small Public Industry

Less than p years ago, when a href= "http://sjfzxm.com/news/index_p.asp" and "Asia /a" outdoor products exhibition first landed in Nanjing, many people were very unfamiliar with the concept of outdoor sports.

However, when the Ninth Asian outdoor products exhibition opened in Nanjing in July 23rd, the German "import" has become the third of the global outdoor products exhibition.

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< p > this exhibition has gathered 613 domestic and foreign exhibitors, among which 195 are international exhibitors.

The existing brands such as Pathfinder and Keller stone also attracted new faces such as Gore Tes and Asics.

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< p > exhibits are new features.

A cross-country tent displayed by an enterprise in Xiamen is designed for off-road vehicles and SUV. It is two meters long and 1.2 meters high. It can be used for two people to rest.

Tap the remote control and the tent will unfold.

Liao Qingwei, an exhibitor, said outdoor sports were becoming more and more popular, and self driving travel increased by more than 5% annually.

This product is popular at 12 thousand yuan, and it sells more than 100 times a month.

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< p > new is not enough. < a href= "http://sjfzxm.com/news/index_p.asp" > key < /a > also has its own characteristics.

Shenzhen langheng electronics company specializes in sports lighting products. It relies on production specialization and market segmentation. More than 90% of the products sell well abroad.

You Xiaoqing, a salesperson, recommended to reporters a LED bicycle lamp.

It uses two spot designs far and near, and no longer has a blind spot when riding a bicycle. It can see the road condition around the wheel, and can see more than 160 meters.

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< p > Zhang Jian, President of Nanjing Exhibition Economy Research Association, said the outdoor exhibition grew gradually, benefiting from the rapid rise of outdoor sports in China.

Outdoor sports are developing from mass sports to mass movements with their characteristics of low carbon, health and fashion.

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< p > expert said that when the international financial crisis broke out and the economy was depressed, outdoor sports released the "lipstick effect". As a "cheap little luxury" industry, it brought psychological comfort to the people, but instead, it grew against the trend.

In 2007, China's outdoor products retail 2 billion 380 million yuan, outdoor products professional stores 1316.

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< p > Jaeger, founder of Fetter Lie J Hafen outdoor sports and Leisure Expo.

He published a set of data: last year, China participated in 130 million outdoor outdoor sports activities, including 60 million of professional outdoor sports such as rock climbing.

In those days, the scale of China's outdoor market had reached 7 billion 300 million yuan, and the fastest growing ones were outdoor clothing and outdoor shoes.

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In P's view, there is still a big gap between China's outdoor sports and Europe and America.

Consumers age at 26-42, while many retirees in western countries take part in outdoor sports.

There is a big gap between China's outdoor sports consumption and the West. The annual cost per participant is only 2000-5000 yuan.

He predicts that in the next 5-10 years, China's outdoor market will grow by 15% annually.

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< p > we < a href= "http://sjfzxm.com/news/index_p.asp" > < < /a > > not only outdoor sports are becoming more and more popular, but also more and more projects.

Take running and water sports as an example, sales of related products increased by 50% and 20% respectively last year.

The improvement of living standards makes the "outdoor outdoor" popular, slow walking, cycling, mountaineering and other low carbon fitness increasingly popular, which is the huge potential of outdoor equipment consumer market.

As long as we seize the opportunity and make some achievements in the development of new materials, the creation of new brands and the new marketing mode, the future of this new industry is worth looking forward to.

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